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Management and operations - Assignment PDF

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MANAGEMENT AND OPERATIONS ASIGNMENT 1

Lecturer: Ph.D Pham Hoang Hien

Student name: Nguyen Tuan Kiet

Assignment Title: Case study: “Vinacafe Bien Hoa Joint Stock
Company

Submission date: 22ndApril ,2021
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Table of Contents

Introduction:
...............................................................................................................................................3
1.Conduct an introduction to the organization and management structure:
...................................4
1.1Company name, Address (locations), type of business:
...........................................................4
1.2State the mission, vision, and core values of the company and what products or services it
is currently providing to its customers and clients:
.............................................................................5
1.3History development, company structure, cornerstones/milestones as the company grows
and changes over time and important achievements:
..........................................................................7
1.4Disclose relevant financial data: The corporate profile should include revenues, profits,
assets and information on tax filings. Any mergers or acquisitions should also be noted:............13

1.5Account for company policies and how relationships are maintained with investors,
shareholders and other stakeholders...................................................................................................15

2.Define and compare the different roles and characteristics of a manager and a leader, highlight
the differences between management and leadership:..........................................................................16

3.Discuss and Explain the different roles of management and leadership in application to
different organizational situations, supported by theories and concepts:...........................................17

3.1Define roles of management and leadership in business workplace:...................................17

3.2Role of manager and leader in Vinacafe Bien Hoa Joint Stock Company:.........................19

4.What theories such as “chaos theory” and “management by objectives” apply to Vinacafe and
how these have supported growth and sustainable performance:........................................................21

4.1Chaos theory define:.................................................................................................................21

4.2Management by Objectives:.....................................................................................................22

4.2.1Define of MBO:.................................................................................................................22

4.2.2Management by objectives process:................................................................................22

5.Produce the conclusions on how managers and leaders have made an impact on Vinacafe
comapny and recommendations for future improvements:..................................................................24

Conclusion:................................................................................................................................................26

References:.................................................................................................................................................27
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Introduction:

In this assignment, the writer will present issues related to leadership and management, a
comparison between leadership and management based on the theory of "Chaos theory" and
"Management by Objectives" and the application Vinacafe case study. Firstly, in the
introduction, the writer will present basic information of the Vinacafe company such as the
introduction of the location, type of business, organizational structure, mission, vision,
development history, financial situation, etc. In the next section, the writer willanalyze the main
purpose of the article, compare the differences and roles of managers and leaders, and clarify the
difference between management and leadership, and apply to the Vinacafe company, talking
about the responsibilities and the importance of managers and leaders in the company. In the
next section, the writer will continue to analyze the "Chaos theory" and "Management by
Objectives" and analyze them, thereby outlining the benefits of the company applying these two
theories. Finally, the writerwill explain the impact of management and leadership on Vinacafe
and make suggestions for future improvement.
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1.Conduct an introduction to the organization and management structure:

1.1Company name, Address (locations), type of business:

The precursor of Vinacafe Bien Hoa is Coronel Coffee Factory, established in 1969 with a
design capacity of 80 tons of instant coffee/year with the entire machinery system imported from
Germany. In 1975, Coronel Coffee Factory was renamed Bien Hoa Coffee Factory. On
December29, 2004, Bien Hoa Coffee Factory was transformed from a state-owned enterprise to
a Joint Stock Company and renamedVinacafe Bien Hoa Joint Stock Company(Vinacafe BH).

Vinacafe Bien Hoa is considered the No. 1 instant coffee producer in Vietnam, successfully
developed two brands of Vinacafe and Wake-Up, accounting for 41% of the instant coffee
market share. In addition, Vinacafe Bien Hoa is also the national leader in product quality,
business efficiency, technology innovation, creation, and the successful application of scientific
and technical advances.(Vnr500,2020)

In addition, the product distribution system of Vinacafe Bien Hoa (under Masan's beverage
distribution system) is considered the strongest, deepest and widest distribution system in the
country with 130,000 beverage retailers, 3,000 employees sales,8 distribution centers to ensure
the distribution of goods in 63 provinces and cities nationwide. In the coming time, the Company
will continue to maintain instant coffee as the main product andbuild its reputation not only
domestically but also in the world.(Vnr500,2020)

Company's head office:Bien Hoa 1 Industrial Park-An Binh Ward-Bien Hoa City-Dong
Nai Province.(Vnr500,2020)

The production plants are located at:

-Bien Hoa II CoffeeFactory Branch: Lot C I, III-3 + 5 + 7, Long Thanh Industrial Park, Tam
An Commune, Long Thanh District, Dong Nai Province.

-MSI branch-Vinacafé Bien Hoa Joint Stock Company: Lot 6, Tan Dong Hiep A Industrial
Park, Di An City, Binh Duong Province.
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1.2State the mission, vision, and core values of the company and what products or
services it is currently providing to its customers and clients:

Mission of Vinacafe company:

Vinacafé Bien Hoa will make, market, and sell unique, high-quality brands of beverageand food
products that satisfy consumers at home and abroad. We will do this by understanding the needs
of our consumers, customers, and other stakeholders and by operating within a clearly defined
set of values.(Annual Report,2016)

Vision of Vinacafe company:

Vinacafe's 10-year plan (2015-2025):

+Maintaining a leading position in the instant coffee market in Vietnam.

+Export of processed coffee to key markets.

+Gradually penetrating the market for beverages originated from coffee and other food products.

+New products are brought to the market, making coffee a popular and daily drink throughout
Vietnam.

+Developing brand name of VINACAFÉ, WAKE-UP widely, strong, enough for development.
(Annual Report, 2020)

Core value of Vinacafe:

In working to achieve our overarching objective, we will adhere to certain principles in the
conduct of our business. Specifically, we will:

1)Maintain instant coffee products as the main product.

2)Find ways to consistently apply the international practice to corporate governance issues.

3)Conduct our financial operations carefully, always aware that effective risk management,
preserving assets, and maintaining liquidity is essential to our success.

4)Develop and market products to meet customer needs, build a company's reputationfor
competitive pricing, stable product quality, good customer service along with product
development, and new service.

5)Invest in people, develop employees' competencies and give them the opportunity to
share in the shared prosperity of the business.

6)Respect food safety and environmental standards.(Vinacafebienhoa,n.d)
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List of products the company is providing to customers:

1)Vinacafe and Wake-up instant coffee brands:As the main product line of the Company
from the very first day of its establishment,the 3-in-1 instant coffee product (with three
main ingredients: coffee, sugar, cream powder) was consumed by consumers. Received
as both a familiar and strange gift when it is possible to immediately enjoy a delicious
original coffee without waiting for every drop of coffee like a filter, but the delicious,
rich taste is not inferior-Opening a new breakthrough and success for Vinacafe Bien
Hoa.(Annual Report,2020)

2)Vinacafe and Wakeup branded roasted coffee:

Pure coffee from pure 100% Robusta and Arabicafor pure coffee flavor.

3)Nutritional grains under the brand name B'fast:
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