Management and Operations: Roles of Managers and Leaders in Morrison

This report discusses the roles of managers and leaders in Morrison, a UK supermarket chain. It explores the company's management structure, the differences between management and leadership, and the various roles of leadership and management in different organizational situations. The report also examines the strengths and weaknesses of different approaches to management and leadership.

MANAGEMENT AND
OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................3
Activity 1.........................................................................................................................................3
Company overview and its management structure......................................................................3
Role and definition of managers & leaders..................................................................................4
Differences between management and leadership.......................................................................5
Different roles of leadership and management in context to specific organizational situations. 6
Strengths and weaknesses of various approaches to management and leadership......................8
Activity 2- Covered in PPT .............................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Management and operation is a part of business practices, the administration of
companies are accountable to create great level of efficiency to managed day to day operations.
Operations management is concerned with transforming raw materials purchased through
suppliers into final products or services effectively. The present report is based on Morrison,
operating their business in UK and across the national boundaries effectively. It describes
information about company and their management structure. This study justify roles of manager
and leaders, differences between leadership & management. It explains, various roles of
leadership as well as management applicable to different situations in company, supported by
relevant theories. Furthermore, it clarifies the impact of leaders and managers on business, define
some possible suggestions for further betterment.
Activity 1
Company overview and its management structure
Online and offline supermarket purchasing or shopping is very easy at Morrisons, it is
considered as fourth biggest chain of supermarkets in UK. It was founded by William Morrison
in 1899, they began business as a butter and egg stall in Rawson market, England. Serving
consumer better, becoming more competitive, local solutions, simply & speed up, provide useful
and most popular services and making core supermarket power full again, are the 6 priorities of
this organization (Haleem and Jehangir, 2017). It recognized a chance to reposition itself as food
specialist within sector for everyone, they introduced market street concept to promote their fresh
food outlets and friendly consumers services in all over the world. They employed 110,000
workers and serves their products as well as services around 11 million consumers each week.
They have more than 490 stores in UK as it had 498 superstores across Wales, England and
Scotland. With the help of effective management structure the success of all the operation is
possible within Morrison wher range of skilled and professional applicants are working together
in order to achieve common objectives & goals.
The management structure of company is divided into sub sections where every one
performing effectively and complete their daily work on time.

From above illustration, regional manager is accountable for managing and considering
the whole of lower level workers, they effectively communicate with store manager to take
information about work practices and productivity of its workers within supermarket or store of
Morrisons. Furthermore, store manager is highly responsible to consider delayering chances,
increase flexibility of operations and modifications within stores via reducing unnecessary layers
of management which is quite beneficial for business growth as well as success within retail
sector.
Role and definition of managers & leaders
Manager is the person who practices managerial functions primarily, its duties includes
managing workers and other section of firm on daily basis. They are in charge of some group of
tasks and certain subset of firm. Manager plays vital role in company, they have to assure daily
activities of department and group of peoples work together. They perform functions like
staffing, controlling, managing and planning to gain competitive advantages. All these functions
is important for sustaining business effectively and running it smoothly within sector.
A person who are accountable to motivate workers, commands people and holds superior
position within organizations are known as leader. The role of effective leaders at workplace is to
formulate plans, define goals & objectives of business, organize staff to achieve specific aims

with the help of execution of plans prepared by leaders (Dhar, 2016). They lead people
systematically by influencing their behaviours in different ways or by using several approaches.
Differences between management and leadership
Basis Leadership Management
Definition It is art of inspiring and motivating
workers to perform towards achieving
business goals and objectives. It refers to
the ability of person to guide number of
applicants of company. Leadership is the
ability of leader to motivate subordinate
to perform with zeal and good
confidence.
On the other hand,
management define as set of
principles related to functions
of organizing and application
of these principles in
increasing financial resources
effectively in achieving
organizational goal. The
procedure of controlling or
dealing with consumers as
well as people called
management, in simple words.
Functions As compare to management, the function
of leadership is quite different, include
setting goals, organizing people, co-
ordinate with team members and
motivating all the workers through face
to face communication. The main
function of leadership is to build strong
connection between management and
employees.
Make plans after setting goals
by leaders is management
function. I also include
directing and planning of
principles in harnessing human
physical and information
resources.
Characteristics Leadership is personal ability, it exists
with workers, when leader have number
of staff members leaderships is existed.
It is considered as process of influence
beliefs, attitude and nature of individual
The characteristics of
management are different from
leadership. Goal oriented
procedure, pervasive,
multidimensional, contentious

at workplace much better than before. It
includes readiness to accept whole
accountabilities in all organizational
situations.
process and balancing
efficiency & effectiveness are
the characteristics of
management.
Types Transformational, transactional, action
centred, strategic, autocratic and
democratic are the types of leadership,
that work totally different from different
kinds of management within company
(Aga, Noorderhaven and Vallejo,
2016).
Strategic, sales, marketing,
public relations, operations,
supply chain, accounting and
procurement are the types of
management (Yang, 2016).
Skills Leadership skills includes creativity,
positivity, trustworthiness, feedback,
flexibility and commitment. All these
skills help person to become successful
leader and lead their team effectively
(Solomon, Costea and Nita, 2016.)
To highlighting differences of
management and leadership,
some skills are considered as
the most essential for manager.
Interpersonal, motivation,
delegation, forward planning,
strategic thinking, mentoring
and commercial awareness are
the skills of management.
Different roles of leadership and management in context to specific organizational situations
Employee resistance for changes-
It is the first situation, where leadership and management is play vital roles by using
relevant theories or concepts. As nature, resistance for changes is defined as inaction or reaction
towards change that management of Morrison want in order to increase their operational
efficiencies. For example, company want to make some changes in their existing business
structure, they cut down certain level in management that are unnecessary according to them.
This decision impact on workers' performance, it threatens all of them for cutting jobs that create
difficulties for employees.

Role of leadership-
Staff resist to change, they do not want to make any changes within management
structure. Sometimes people go on strike against company when they do not listening them, it is
very critical situation faced by business in which management and leadership plays their roles
differently.
Leaders with situational leadership, is able to understand the issues of workers and
motivate them to work after changes. The role of leader, with situational leadership is to inspire
employees to perform their task, they assure all the workers that changes within management
structure will not affect their jobs negatively, as it only increase their productivity.
Role of management-
As mentioned above, management deals with conflict situations in company, the role of
manager within contingency management provide better results as it help to handle the
situation perfectly (Becker and et.al., 2016). It is very important for manager to make workers
ready to except the changes, they have to resolve problems and conflict situation by planning
systems after considering the needs of workers.
Competitive environment-
Due to globalization, the competition among existing companies within retail sector is
increase rapidly. The organization feel pressure by external factors, they have to work quickly in
order to gain advantages of competition. Morrison put pressure on workers for performing their
task faster as possible as they can. Some people do not fulfil the needs of firm as they cannot be
able to work under high pressure because it impacts on their performance. This situation will
increase high employee turn over, that affect negatively upon organization productivity as well
as operational efficiency.
Role of leadership-
Contingency theory of leadership is one of the best leadership theories, it emphasizes
that effectiveness of leader is dependent on matching their style to right situation. To reduce
employee turn over, leaders of company with this leadership must find out the main reason that
cause problems, after that they can take actions accordingly.
Management role-

The role of management with quantitative management theory work effectively and
perfectly. With this theory, manager is able to address the main issue, it helps them to make
decision and communicate with leader to motivate staff.
Strengths and weaknesses of various approaches to management and leadership
Strength of leadership approaches-
Situational leadership is practical method that is east to apply and understand across
range of settings. It helps to increase awareness of leaders within Morrison for making changes
in their leading styles.
Along with this, contingency approach to leadership, proved to have predictive strengths
in identifying kind of leadership that is likely to be good in particular situation.
Weaknesses of leadership methods-
Situational approach is focusing on current situation and immediate needs less than long
term which is not good for leader as they carry this leadership.
Th weakness of contingency approach is that it cannot be able to fully define why some
individuals are more effective leader in specific situations but not in others.
Strengthen of approaches to management-
Contingency approach to management, allows manager to change rules and policies
according to organizational situations.
Quantitative approach permit manager to take decision after analysing the overall
situations, it helps to improve decision-making procedures.
Weakness-
Quantitative approach applications is restricted manager in some areas where they cannot
be able to take proper judgement.
Contingency approach to management is difficult for empirical testing it being complex
and present issues in handling organization situation.
Activity 2- Covered in PPT
CONCLUSION
From above, it has been concluded that manager and leaders have impact on company
through their work. Leaders make positive impact on Morrison, they have power or strength to
influence organizational culture and motivate work force with the help of communicating and
understanding their needs. Furthermore, managers within organization also put positive impact

on firm, they help to shape company culture and make it highly effective for all the workers in
which they feel free to share creative and innovative ideas.
Morrison leader and manager are highly recommended adopting transactional and
transformational leadership style.

REFERENCES
Book and Journals
Aga, D.A., Noorderhaven, N. and Vallejo, B., 2016. Transformational leadership and project
success: The mediating role of team-building. International Journal of Project
Management. 34(5). pp.806-818.
Becker, S.J and et.al., 2016. Training opioid addiction treatment providers to adopt contingency
management: A prospective pilot trial of a comprehensive implementation science
approach. Substance abuse. 37(1). pp.134-140.
Cordes, M., 2017. Egging on avo lovers in the UK!. Farmer’s Weekly, 2017(17036). pp.27-27.
Dhar, R.L., 2016. Ethical leadership and its impact on service innovative behavior: The role of
LMX and job autonomy. Tourism Management. 57. pp.139-148.
Haleem, F. and Jehangir, M., 2017. Strategic Management Practices by Morrison PLC, UK.
Analysis, Lessons and Implications. Middle East Journal of Business. 12(3).
Solomon, I.G., Costea, C. and Nita, A.M., 2016. Leadership versus management in public
organizations. Economics, Management and Financial Markets. 11(1). p.143.
Yang, R., 2016. Examining the Distinct Concepts of" Leadership" and" Management" and the
Relationship between Them. In 4th International Conference on Management Science,
Education Technology, Arts, Social Science and Economics 2016. Atlantis Press.
Online
Morrisons to outsource part of its transport and vehicle maintenance operation to Wincanton.
2019. [Online]. Available
through:<https://motortransport.co.uk/blog/2019/06/14/morrisons-to-outsource-part-of-
its-transport-and-vehicle-maintenance-operation-to-wincanton/>