Management and Organisation Assignment
Added on 2021-02-18
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Management andOrganisation
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Introducing organisation.............................................................................................................1TASK 2............................................................................................................................................2Organisational structure of and analysing the way structure facilitates its functionality............2TASK 3............................................................................................................................................3Modern Management Approach.................................................................................................3TASK 4............................................................................................................................................3Organisational Culture................................................................................................................3TASK 5............................................................................................................................................4Strategic management objective of King's..................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONAn organisation is group of people who work together in an organised manner for sharedpurpose. The purpose of organisation is to overcome individual's limitations, enable people tospecialise in some activities and accumulating and sharing knowledge. King DigitalEntertainment Limited (King) known for its famous and successful game 'Candy Crush Saga'become one of the leading revenue generating video game company in United Kingdom (Yaylaciand Yaylaci, 2016). In this context, the following report will show detail understanding aboutKing's organisational structure and its functions. The modern management approach that couldbe used in the company to improve its functionality will be assessed and eventually strategicoptions and direction to the company will be provided in the report. TASK 1Introducing organisationKing Digital Entertainment Limited conducting business operations under name “King” is asocial and video games development company. It was found in August 2003 and became popularfor its saga series which includes Candy Crush, Farm Herons, Papa Pear, etc. The games aredeveloped for web, mobile, smartphones and works on all platforms including Android, iOS,Windows Phone, etc (Albliwi and Ghadge, 2017). King operates in video gaming industry anddevelop cross platform and interactive games that like by players in all over world. The videogaming industry in United Kingdom contributes enormous amount of revenue (3.35 billionpound) to the national economy of the country. Size: King Digital Entertainment limited became medium scale organisation after success ofCandy Crush Saga. The total revenue earned by the organisation in 2016 was US $1.59 billion.With effective leadership and managerial skills of its founders, the organisation able to generateprofits and revenue by developing new and updating existing games for their users efficiently. Scope: Video gaming industry thriving not only in United Kingdom but worldwide (Moe, 2015).There is wide scope for the King to enhance its productivity and profitability as demand of newand innovative games are increasing day by day. Market Value: The total market value of King Digital Entertainment as of May 2014 was US$6.2 billion.1
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