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Management and Organisations "PureGym"

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Added on  2020-06-04

Management and Organisations "PureGym"

   Added on 2020-06-04

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Management and Organisations "PureGym"_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Introduction to PureGym....................................................................................................1TASK 2............................................................................................................................................22. Organisational structure of PureGym.................................................................................2TASK 3............................................................................................................................................33. Modern management approach used by PureGym to act successfully in businessenvironment............................................................................................................................3TASK 4............................................................................................................................................44. Innovative strategic management objectives of PureGym.................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................6
Management and Organisations "PureGym"_2
INTRODUCTIONThe information and communication technology (ICT) is having a great role indeveloping an effective communication with PureGym members and developing a strongcustomer relationship with them (Ashrafi and Bashir, 2011). This largely contributes in actingresponsibly towards growth opportunities and developing various modern approaches tomanagement in practices. In this particular assignment, the introduction to PureGym is givenalong with defining various growth strategies followed by the firm in order to earn higher profitin marketplace.TASK 11. Introduction to PureGymThe specific organisation is dealing in health club and engaged in delivering qualityservices to people who are preferring to gain a healthy and fit body. This particular company wasfound inyear 2009 while logo of company was registered by owner in 2015. This specificorganisation is having about 450, 000 members who are the part of this particular Gym andengaged in carrying out various exercises to make a fit body. The is PurGym is basicallyproviding better environment and opportunity to develop healthy practices I daily life of peopleand live active and healthy life (Pemsel and Wiewiora, 2013). The headquarter of the company issituated in the Town Centre house, Leeds United kingdom and developing high amount ofprofitability in business environment.This respective enterprise firm is acting responsibly in the growth of business throughexpanding the GYM in different markets. PureGym is working in the United Kingdom profitablywith having more than 140 Gyms in different localities and cities. Company is engaged insupplying its services to the Health industry and enables another person to live longer, happy andhealthy. In last of 2015 the business firm also acquired all the Gym from its close rivalry LAfitness to expand their business profitably in marketplace. The company is working incollaboration with the various firms like Great run, UK running event and the matrix in order topromote the business services in nation more effectively.The sited PureGym is open for 24 hours. This Gym offers a services user to wide range ofequipment and the exercise in order to accomplish various fitness needs of their large numbers ofmembers. The company is providing various cardio equipment, exercise classes about more than1
Management and Organisations "PureGym"_3

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