Opportunities and Issues in Strategic Planning: Analysis of Starbucks and Apple

Running head: MANAGEMENT AND ORGANIZATION
MANAGEMENT AND ORGANIZATION
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MANAGEMENT AND ORGANIZATION1
Executive Summary
The essay is based on the analysis of the opportunities and issues that are faced by the Board
members and the employees who are a part of the executive management process due to the
implementation of strategic plans. The role that is mainly played by the Board of an
organization in order to develop an effective strategic plan is able to affect the operations in
the future. The wrong decisions that can be taken by the management and Board members
can cause major levels of issues in the operations that have been developed by the
organization. The two examples of the major organizations like Starbucks and Apple are
considered for the analysis.

MANAGEMENT AND ORGANIZATION2
Introduction
As discussed by Ambrosini, Jenkins and Mowbray (2015), a strategic plan can be
defined as the written document that helps in setting the direction that is to be followed by an
organization. The direction that is developed with the help of proper strategic planning needs
to be followed by the employees and all other staff in the organization (Bryson, 2018). The
governance of the board has many different responsibilities based on the ways by which the
organizations are able to maintain their operations in the industry. The board of directors of
the organization is involved in the process of strategic planning as they have the
responsibility to the implement the plans and develop a specific direction for the organization
as well (Cohen, Krishnamoorthy & Wright, 2017).
The discussion in the essay will be based on the ways by which board members face
issues in the development and implementation of strategic plans in an effective manner. The
opportunities that are provided to the members of the organization with respect to the
strategic plans that are developed by the organizations and their future operations is also a
major part of the discussion that will be made in the essay.
Critical analysis based on the strategic opportunities and constraints faced by the Board
According to Gallucci, Santulli and Calabrò (2015), strategic planning is considered
to be a major part of the long term based success of the organizations and the ways by which
they can achieve the goals and objectives as well. The process of strategic planning is thereby
based on the ways by which the current position of the organization is reviewed and further
plans are made for future operations. Strategic plans are mainly focussed on the long term
based objectives that are set by the organizations and the management as a whole (Gaur,
Bathula & Singh, 2015). The Board of Directors are able to play a major role in proper
development of strategic plans for the organizations. The volunteers and staff of the