Report on Management and Organizations

Running head: Management and organizations
Management and organizations

Table of Contents
Introduction................................................................................................................ 3
Task 1......................................................................................................................... 3
Background of the company....................................................................................... 3
Task 2......................................................................................................................... 4
Organizational structure............................................................................................. 4
Task 3......................................................................................................................... 5
Modern management approach................................................................................. 5
Task 4......................................................................................................................... 6
Two innovative strategic management objectives.....................................................6
Conclusion.................................................................................................................. 8
References............................................................................................................... 10
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Introduction
The report talks about the trading activities of the Pure gym. Further, it explains the
mission and objectives of the company. The report talks about Pure Gym’s organizational
structure, the modern management techniques that can provide help and support for the
organization. It focuses largely on the innovative strategies that company should inculcate in its
functioning. The report gives an idea of how fitness organization should function for its
development. It also explains the porter five forces model of the organization and it explains the
two innovative objectives of the company.
Task 1
Background of the company
Pure Gym is a private company that is situated in the United Kingdom. It was founded in
2009 by Peter Roberts. This is a fitness club that serves the purpose of building body, muscles,
strength, increasing stamina and other related activities. It is considered to be the largest gym in
Britain with a large number of members. The gym is opened 24 hours and provides the facilities
like cardio equipment, fixed and free weights, and classes for exercising. The organization takes
care of the health and body of their members in an effective way (Bartels et al, 2013). They
encourage and motivate them to exercise and be concentrated towards the job. Since the gym
serves all kinds of facilities that it is very expensive and costly thus everyone can afford such
cost. The gym has its own investors and CCMP’s who privately own its facilities. The
infrastructure of the gym is such that it attracts lots of customers towards itself. Also, the
investors invest a lot of money in the gym and it earns a lot of profit. The ultimate aim of the
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organization is to serve its members and earn greater profits. The main target of the gym is to
provide fitness training and facilities to the people. The environment of Pure Gym is calm which
keeps the members interested. Pure Gym plans to open over 300 gyms in coming future. It has its
membership with above 450,000 and it is still continuing (McAuley et al, 2009). The gym is also
famous for providing security services all over the world. The experts appointed by the company
are the experts from all over the world and they are paid with high incomes. Pure Gym has a
number of competitors all over the world but with its revenue generation, it is able to compete
with its competitors (Nurkkala, Kalermo, and Jarvilehto, 2014).
Task 2
Organizational structure
The structure of the organization of Pure Gym is interesting and attractive. The gym
consists of variously advanced equipment that is beneficial for the members who come for work
out sessions. With its unique design and overwhelming infrastructure, it is able to attract more
and more customers (Thompson, 2016). This helps them in making money easily. Every gym has
its trainers and mentors who take classes of development. But Pure Gym appoints highly
professional trainers to assist their members effectively which can have 100% results. The
company helps the members in reducing the fat content present in their body keeping them
healthy and fit. The solutions to make the body fit are some of the best expert solutions in the
world that company provides to their customers. The gym consists of various authorities as it is
not a sole proprietary business. It has Chief Executive Officer, Chief Financial Officer, Chief
Operating Officer, non- executive director and executive director who jointly work for the
welfare of the organization and their members (Pedragosa and Correia, 2009). The equipment
and machines used by them are highly advanced and the members are taught to use them at first
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