1MANAGEMENT The ethical practices inside the business organizations is observed to be crucial for the improvement of the sustainability in the business operations. The practice of the business ethics in the modern world of business has greater significance for the business houses in improving their reputation amongst the customers (Crane et al., 2019). On the other hand, the unethical practices conducted by the organizations for generating larger profit or increasing the sales of the companies, are considered to have detrimental impact of the efficient management of the business operations. The unethical practices from the part of the organizations have the potential to provide considerable amount of reputational damage to the organizations and at the same time, it also have the capability to place the organizations in frontofmonetarypenalizations(Trevino&Nelson,2016).Hencewithaprecise understanding of the consequences of both ethical and unethical practices, it becomes evident that the modern managers have the necessity to incorporate the business ethics in their business activities. The paper elaborates regarding the importance of ethics in the modern business world and for effective understanding of the concept, one such business case where the Commonwealth Bank was involved, is discussed. The paper evaluates the Transactions Monitoring Law Violations that happened in the company in the year 2017. The paper assess the case with the application of the three different perspectives such as the Individualism, Kantianism and Utilitarianism. Discussion: With a precise focus on the concept of ethics in the modern world of business, it is evident that the companies have the necessity to follow the ethical practices for considerable number of reasons. One of the prime factors that influences the senior managers for incorporating ethics in their business operations is seen to be the urge of them in improving the corporate image of the companies (Hoffman, Frederick & Schwartz, 2014). Considering the enhanced business competition in various business industries, it is evident that the
2MANAGEMENT companies have the necessity to conduct the business in such a manner that has the capability to provide the much required belief to the customers that the companies consider their association and have the capability to value that. Kolk (2016) claimed that the purchase intention of the customers get significantly influenced with the belief that the companies value their involvement and design the products in accordance to their preferences. Hence the capability of the companies in treating the individuals in equal manner is considered to be one of the major reflections of the ethical business practices conducted by the organizations. Apartfromthis,theethicsisseentoplayacrucialroleinimprovingthe accountability of the employees towards their business operations. Along with that, the ethical practices inside the organizations have the capability to contribute in the formation of an effective corporate culture of the organizations (Warrick, 2017). The ethical practices insidetheorganizationareseentobecrucialinmanagingafreeflowingworking environment inside the organizations. Apart from this, the ethical practices have greater significance for the companies in avoiding any sort of reputational damage. Along with this, the incorporation of the business ethics in the modern business organizations also enables the companies in avoiding the financial losses. Business Case: With a precise focus on case of Transactions Monitoring Law Violations of 2017, it is pretty prominent that the company Commonwealth bank was involved in one of the most horrendous act of unethical practice and business negligence in the history of the company. Considering the case, it is understandable that the company was accused of violating the legislations that ensure that the banking organizations are monitoring the transactions that are taking place in their organizations. The main objective was to make sure that the company
3MANAGEMENT prohibits any sort of criminal, fraudulent and money laundering activities through their channelsoftransaction.However,thecompanywasseentocompletelyviolatethe legislations such as the Anti-Money Laundering and Counter-Terrorism Financing Act of 2006 along with the Financial Transaction Reports Act of 1998 (Legislation.gov.au, 2019). At the same time, the company was seen to conduct a series of activities that effectively breach the guideline of transaction monitoring imposed by the regulatory bodies such as Australia's Transaction Reports and Analysis Centre, known as AUSTRAC (Austrac.gov.au, 2019). In the year, 2012, the Commonwealth Bank introduced Intelligent Deposit Machines or IDMs without any sort of prior risk assessments that were much needed in accordance to the banking legislations (Commbank.com.au, 2019). This provided the scope to the criminal syndicates to deposit their money gathered from unethical activities and sources in the various accounts of the Commonwealth Bank as it does not evaluate the actual identity of the depositors. Hence, with the combination of various offshore transferring schemes and fake names, approximately five criminal syndicates were suspected to launder their unethically gathered money. However, the company was seen to conduct the required risk assessment in the year 2015 and till then it was too late for the company to prohibit the unethical practices as more than 9 billion dollars worth of money were laundered already (Austrac.gov.au, 2019). Apart from the money laundering activities, the company was expected to evaluate their banking transactions and report any sort of suspicious activities to AUSTRAC so that the mentioned organization can put a hold on the transactions of such accounts. However, the Commonwealth Bank was significantly negligent to the course of actions and that was pretty prominent with the fact that the organization was unable to monitor the transactions of more than 778370 accounts in between 2012 to 2016 (Austrac.gov.au, 2019). Along with that, the allegations of AUSTRAC were significant in increasing the concern of the stakeholders and
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4MANAGEMENT customers of the company when it claimed that the bank was inefficient in reporting the cases of suspicious activities on 56506 occasions (Austrac.gov.au, 2019). With a precise estimation of the value of those suspicious transactions, it reaches nearly 625 million Australian dollars. Hence the series of inappropriate business activities have created considerable amount of concerns amongst the various forms of stakeholders of the company (Austrac.gov.au, 2019). Other than this, the AUSTRAC went on to file a suit against the Commonwealth bank for showing negligence in managing their transaction monitoring activities and providing the scope to the criminal syndicates in laundering their unethically gathered money. The senior management of Commonwealth Bank was seen to accept the fact and claimed that they admitted that the company was unable to conduct any sort of prior risk assessment for the introduction of the Intelligent Deposit Machines. As a controlling measure, the company was observed to be influenced towards the investment of 210 million Australian dollars for the improvement of their abilities in transaction monitoring (Austrac.gov.au, 2019). Individualism theory: With a precise focus on the Friedman’s Individualism theory, it is evident that the sustainability of the business organizations is largely dependent on the generation of profit by them with business operations that is aligned with the ethical parameters (Valentinov, Verschraegen & Van Assche, 2019). The companies that are able to conduct their business in accordance to the legal procedures and prejudices and generate the much required profit, are considered to have the much required sustainability in their business operations. However, the unethical practices from the part of the organizations which do not satisfy the legal parameters are considered to harm the sustainability of the business operations of the organizations. Under such situation, the case of Commonwealth Bank clearly portrays the ability of the company in generating the profit through unethical practices. The company has the expertise of generating the profit through the transaction charges and at such situation, the
5MANAGEMENT company let the criminal syndicates to conduct unethical transaction to launder their money which in other way can be considered as a technique of generating higher profit in an illegal manner. The net profit margin of the company was observed to have an average of 34% which clearly portrays the fact that the organization had a significant profit in the last years and with the incapability of the company in evaluating the transactions, it becomes evident that the company did not conduct their business within the confined legal regulations (Commbank.com.au, 2019). Kantianism: Considering the perspectives of Emmanuel Kant, it is evident that a certain business activity is expected to be considered as ethical and sustainable if the actions are coming from goodwill (Baron, 2018). Along with that, the correctness of the business actions is considered to be dependent on various factors and it is understandable that a particular action can be considered as right if the action is motivated for the right reason. With a precise focus on the Formula of Humanity, it is visible that the company had the chance to report the unethical transactions to the respective authority, however, the bank was reluctant in evaluating those suspicious activities and let them continue and at the end the company got the profit through the transaction charges that were imposed on such unethical transactions (Mulia, Behura & Sarita, 2018). The actions of Commonwealth bank clearly reflected the urge of the company in generating larger profit at the end and that was certainly through violating the legal confinement. Hence, it is clearly understandable that the actions of the company were not coming from goodwill and are impermissible as well. The Formula of Universal law also portrays the negligence of the company and shows the impact of the case on the formation of universal inconsistency. The universalizing the actions conducted by the Commonwealth bankwillcertainlyinfluencetheotherbankstoviolatethefinancialregulationsfor generating larger profit.
6MANAGEMENT Impact of the case and Importance of ethics: The case had a significant impact on the stakeholder groups of the company. Considering the executives, the efficiency and the sustainability of their business practices were certainly questioned by considerable of media houses and the governmental agencies. The employees of the company had a social shock where the employer branding was considered to be at the bottom of its scale. The employees of the company were concerned about their social reputation and at the same time, the bank is considered to loose its attractivenessamongsttheemployeesasanefficientemployer.Otherthanthis,the shareholders of the company were concerned about the declining corporate image of the company. The apathy and concern amongst the customers regarding the case had the capability to reflect on the business performance of the company and that was observed to be the major concern for the shareholders of the company. With a precise focus on the impact of such a significant case of unethical practice, the government increased the strictness of the regulatory activities and that certainly increased the difficulty level for the other banking organizations in conducting their activities.
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8MANAGEMENT Valentinov, V., Verschraegen, G., & Van Assche, K. (2019). The limits of transparency: A systems theory view.Systems Research and Behavioral Science. Warrick, D. D. (2017). What leaders need to know about organizational culture.Business Horizons,60(3), 395-404.