Management | Article Analysis

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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MANAGEMENT
Article 1- Cwynar, A., Cwynar, W., & Filipek, K. (2018). Debt Experience of Facebook Users
in Poland. A Conceptual Model and Empirical Test. Polish Sociological Review, (202),
243-264. (DOI:10.26412/psr202.06)
Overview of Authors and Intended Audiences
The different authors of the article have completed their masters from Lublin and they
have been successful in understanding the financial crisis and issues faced by Facebook. In the
article, the intended audiences include the different individuals from various fields who have
been the users of Facebook.
Comparison and Contrasting of Work Regarding Financial Issues of Facebook
In the respective article, the main aspect which has been analyzed is related to the
different kinds of social and macroeconomic tensions. There is a debt experience faced by
Facebook wherein the company has been borrowed different borrowings from different people
which can be impacting the reputation of the company as a whole. On other hand, as commented
by Cwynar et al. (2020), it can be seen that in the current scenario, Facebook has been debt free
through the usage of the Structural Equations Model which helped them in improving their brand
image successfully. There were different issues of Facebook in the financial front that included
the diverse factors which led to the hampering of the brand image.
Article 2- Cwynar, A., Cwynar, W., Kowerski, M., Filipek, K., & Szuba, P. (2020). Debt literacy
and debt advice-seeking behaviour among Facebook users: the role of social
networks. Baltic Journal of Economics, 20(1), 1-33. (doi-
https://doi.org/10.1080/1406099X.2019.1693142)

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Overview and Background of Author and Intended Audiences
In the article, the authors have studied and completed their education from USA and they
have the capability in taking the audiences from various fields such as social media analytics and
so on.
Analysis of Issues Described in Article related to Debt Literacy
In the respective article, the main approach that has been discussed by the author is
related to the fact that the Facebook has suffered tremendous amount of debt in the past that has
impacted the growth of the company. The study has been capable of examining the fact that there
was lack of financial literacy among the employees which was related to the debt advice seeking
behavior of the different users of Facebook that created pressure on the company as a whole.
Overcoming the Financial Issues
In such scenario, Facebook tried to improve their condition by learning and earning the
different training in the debt learning practices which helped them in overcoming as well as
recovering from the situation successfully as well. Therefore, the professional advancement and
advice are highly essential which will be capable of delivering the successful outcomes for
improving their growth and patterns of handling the different issues in a successful manner as
well.
Article 3- DeVito, M. A. (2017). From editors to algorithms: A values-based approach to
understanding story selection in the Facebook news feed. Digital Journalism, 5(6),
753-773. (DOI- http://dx.doi.org/10.1080/21670811.2016.1178592.)
Overview and Intended Audiences

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The respective author of the article has completed his education from USA and the main
aspect which has been discussed in the article is related to the fact that the news feed in the
Facebook is highly emerging in the market. In the respective article, the intended audiences are
the ones who are the banking professionals.
Analysis of the Value Based Approach Regarding Financial Issues Faced by Facebook
It is considered to be the influential force in the personal information flows especially in
the cases wherein the news related information are concerned. In such scenario, in the digital
technological advancement era, the main approach which has been noticed is related to the fact
that Facebook is under huge pressure for monetizing more of the products. It means packing
more advertisements in Instagram.
Impact of Financial Issues on Brand Image of Facebook
These are causing financial pressure on Facebook and it is affecting the trust factor
among the individuals in trusting Facebook especially the different investors. From the article,
Facebook has been trying hard in reassuring the investors that they are innovating their processes
wherein Facebook can be continuing innovating their core business of advertising successfully.
Article 4- Duffy, B. E., & Pooley, J. D. (2017). “Facebook for academics”: the convergence of
self-branding and social media logic on Academia. edu. Social media+ society, 3(1),
2056305117696523. (doi- 10.1111/1468-5973.12116)
Issues of Self-Branding and Convergence to Social media logic of Facebook
In the current scenario, the main aspect which has been noticed is related to the fact that
the different social media channels such as Facebook are facing different financial crunches that