Management Assignment 2022

Running head: MANAGEMENT
Management
Name of student
Name of University
Author note

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MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Review of information...............................................................................................................3
Areas of market research............................................................................................................3
Questions of the research...........................................................................................................4
Market research process.............................................................................................................4
Conducting an interview............................................................................................................4
Recommendations......................................................................................................................5

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MANAGEMENT
Introduction
Considering the Marketplace simulation game play in the current unit, it is important to focus
on the options for growth and development along with the conduction of market research to
facilitate the process of decision making as well as understand the views and opinions of the
potential customers. This will not only help in providing them services according to their
needs and preferences, but can also benefit the researcher to conduct market research much
comprehensively along with ensuring growth and development in business too.
Review of information
From the research conducted, it is clearly found that the understanding of needs of
customers is critical for the assessment of market conditions, furthermore, ensure influencing
the sales and revenue generation largely. Not only does the market research considered as the
focus of the study is essential, but it is also essential for determining the needs of employees
and understand them properly so as to review and assess the market condition, thereby, assist
in the growth of certain areas associated with the management of people as well as products
and services to be delivered (Warnaby & Medway, 2013). As stated by van Hamersveld & de
Bont (2007), the topic basically centres on the concept of marketplace business games that
are associated with the management of marketing of products and services and associated
services required to conduct market research as well as assess the conditions of marketplace
for ensuring that the needs and preferences of the clients are met and the company sustains in
the marketplace effectively (van Hamersveld & de Bont, 2007). The clients have different
kinds of needs and preferences and thus the main purpose of the companies are to increase
the value of the organisation as well as deliver extensive value and benefits that can meet the
needs of customers and keep them satisfied as a whole. Based on the information provided,
the needs could be implicit, explicit as well as latent, which are needed to be fulfilled and