Porter’s forces are the external analysis which helps the company in analyzing the factors which affect the working for the company (Rothaermel, 2015). Bargaining power of supplier - LOWThe bargaining power of the airborne express is quite low because a company is having their own airport, thus the supplier power will be low. Bargaining power of buyer - HIGH The buyers have the power and they can easily switch to the other deliverycompany who can offer the customers relatively better services. UPS and FedEx are competing companies; these companies can attract the customer by promising them on time delivery. Apart from the price differences customer get attracted towards the product differentiation. Threat of new entrantsCurrently, there is a situation of the oligopoly of 86% shared by FedEx, USP, and Airborne. Apart from this, there is a need of the huge capital for setting the business and competing with the strong competitors.Threat of substitute – HIGH The threat of substitute of airborne is high due to the availability of the several alternatives. Express mail offers a customer the convenient services.Intensity of Rivalry- ModerateThe rivals of the airborne company are FedEx and UPS so company faces tough competition. As all the companies provide similar services there is no difference in the services.Relative power of other stakeholders- MODERATE Airborne Stakeholder who invests in the company, trade associates are neither high nor low. If there will be a change in the policy or governmentrules and regulation, then there will impact on the working of the company.SWOT Analysis

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