Nature of the Business Plan and the Competitive Advantage

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................3
Overview of the company:.........................................................................................................4
Nature of the business plan and the competitive advantage:.....................................................4
Business Strategies:....................................................................................................................6
Conclusion:................................................................................................................................7
References:.................................................................................................................................8

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Introduction:
The necessity of the sustainable business management from the part of the companies
for ensuring their survival in the modern world of business is visible. According to the
comments of Gliedt, Hoicka and Jackson (2018), majority of the mainstream companies are
observed to face the heat of the market in this aspect and that is pretty visible with their urge
in developing the sustainability reports. Schaltegger, Hansen and Lüdeke-Freund (2016)
mentioned that almost each and every national government is observed to be determined in
enhancing the quality of their environment and that influenced them in formulating
appropriate environmental legislations for restricting the unsustainable business operations of
the commercial and non -commercial organizations. At the same time, Malik, Abdallah and
Hussain (2016) mentioned a unique fact with the claim that there is a substantial change in
the preferences of the customers on the basis of environmental sustainability and further
added that the customers are largely inclined towards the companies which are capable of
aligning their business actions in accordance to the environmental guidelines of the nation as
that has a tendency of making them feel that the company considers the betterment of their
future.
As a result, the business plans of the modern companies are seen to portray a great
level of importance for the management of the sustainability in their business actions. The
study discusses regarding the business operations of one such business organization named as
Sustainability Victoria. The study provides a brief elaboration regarding the history of the
company and the commercial activities that it conducts. At the same time, the study explains
the nature of the business plan and the factors that make it innovative from other companies.
Other than this, the study provides a detailed assessment of the business strategies that the

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company is able to develop for achieving the desired flexibility in managing the changing
business environment in a professional manner.
Overview of the company:
Sustainability Victoria is regarded as one of the top most organizations that have the
expertise in promoting the environmental sustainability in the usage of the resources. The
formation of the organization is seen to be under the Sustainability Victoria Act 2005
(Legislation.vic.gov.au. 2020). The organization is seen to mobilise the people of Victoria for
the development of a better environment with the delivery of innovative ideas and practical
suggestions for enhancing the quality of their usage of the energy. The vision of the company
is to create a sustainable and thriving Victoria (Communityvision.asn.au 2020). The primary
focus of the organization is to enable the Victorians in using the energy resources inn a
professional manner for tackling the challenge of climate change. The constructive leadership
from the part of the managerial team of the organization and the formulation of the objective
oriented culture inside the organization are considered to be crucial for the success of the
organization. The managerial team of the organization includes the participation of the Chief
Executive Officer of the organization, Claire Ferres Miles, the Director Resource Recovery,
Matt Genever, the Acting Director Business and Built Environment, Steven Lynch, the
Director Communities and Climate Change, Stephanie Ziersch, the Director Communications
and Engagement, Katie Pahlow, the Acting Director, Corporate Services, Toni Toaldo and
the Head of Risk Culture and Capability, Rhiannon Hardwick (Sustainability.vic.gov.au.
2020).
Nature of the business plan and the competitive advantage:
With a precise look at the business plan of the organization, it is understandable that
the organization is able to clearly state the main priorities. The main priorities of the

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organization are seen to be the mobilization and empowerment of the Victorians in an
efficient manner for the professional utilization of the resources, delivery of the Victorian
Government Agenda, understanding where the people of Victoria live and educating the
general business organizations to conduct their business in accordance to that
(Sustainability.vic.gov.au. 2020). Other than this, two important priorities of the organization
are to help the Victorians in acting on the climate change and enabling the citizens of Victoria
in utilizing their resources wisely. The clarification from the part of the organization
regarding the basic priorities of the organization enhances the attractiveness and effectiveness
of their business plan. Along with that, the clarification of the main priorities of the
organization is unique in nature as it increases the ease of the general citizens in
understanding the reasons behind the activities of the organization. The business plan of the
organization is pretty significant in stating the customer service standards of the organization
and it certainly reflects the unique approach of the organization.
The core values of the organization in dealing with the customers are to be accessible,
easy and friendly with the customers, appropriately recognize the requirements of the
customers in maintaining the environmental sustainability, successfully meet the expectation
level of the customers, respecting the confidentiality of the customers, ensure the delivery of
the quality and relevant service o the customers and to participate in the feedback mechanism
for enhancing the quality of their service. The business plan of the organization is dynamic in
nature as it has the potential to cover both the general household and business perspectives
for ensuring 360 maintenance of the environmental sustainability in the region. The
organization is playing a crucial role in educating the business houses regarding the necessity
of providing a safe and inclusive workplace environment to their employees and maintenance
of the high standard of corporate governance. Apart from this, the organization is seen to put
strong emphasis on the effective management of the detrimental impact associated with the

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climate change and that is visible with the development of the climate change framework.
With a precise consideration towards the framework, it is understandable that the
organization is inclined towards enhancing the energy efficiency and productivity, moving
towards the clean electricity supply which includes 40% of the renewable energy by the year
2025, electrification of the region’s economy and switch to the usage of clean fuels,
increment of the carbon shortage and efficient reduction of the non- energy emission and
building a strong resilience against the change in climate (Sustainability.vic.gov.au. 2020).
With an effective understanding of the framework and business priorities, the organization is
able to strengthen the communities in transitioning to zero emission economy, collaborative
working and generation of the local renewable energy. The uniqueness in the organization’s
approach in developing the framework and the relevant activities for the management of the
sustainability, is substantial in differentiating the company’s business actions in comparison
of their competitor organizations.
Business Strategies:
With a close look at the sustainability reports and the business plan of 2018–2019 of
the organization, it is understandable that the organization has undertaken a pretty unique
approach in managing their operational activities. The collected revenue stated in the
business plan is pretty significant in stating the excellence of the managerial team of the
company in applying the hybrid focus generic strategy from the part of the company. As per
the comments of Pulaj, Kume and Cipi (2015), the success of the companies in ensuring
sustainable business in challenging and changing business environment, is primarily reliant
on the ability of the companies in applying the porter generic strategies. Pulaj, Kume and
Cipi (2015) mentioned that the companies do face the necessity of applying different business
level strategies as per the merit of the business environment. In such situation, the capability
of Sustainability Victoria in applying low pricing policy for their services, is seen to be

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significant in providing the desired ease to the general residents and business houses in
availing the services of the Sustainability Victoria.
As a result, the increasing sales of the services of the organization are visible with the
generation of such substantial revenue from the part of the organization mentioned in the
business plan of 2018-2019 (Sustainability.vic.gov.au. 2020). Other than this, the success of
the company in ensuring high level of flexibility in their services for the management of the
changes in their business environment is seen to be professionally managed by the company
with the formulation of their diversified service offerings. The climate change framework of
the organization is considerably dynamic in nature and effectively informs each and every
section of their stakeholders regarding their suitable course of action for the management of
the environmental sustainability. As a result, it is understandable that the organization is able
to apply hybrid focus strategy for their business actions which not only increases the sales of
their services but also incorporates diversification in their business offerings (Oyewobi,
Windapo and James 2015). With the application of such business level strategy, the
organization is seen too be placed in a better position for the accomplishing their goal of
enabling the Victorian citizens and commercial entities in acting on the climate change and in
influencing them for an efficient utilization of their resources.
Conclusion:
On an ending note, it is visible that the organization has achieved substantial success
in the management of the environmental sustainability in the region through their operational
activities. While the threat of environmental degradation lurking on the future of the region,
the role of the organization in stabilizing the environment is considered to be of great
significance. However, the success of the company in accomplishing their strategic priorities
is seen to hold the key to their success in ensuring the environmental sustainability.

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References:
Communityvision.asn.au 2020. Community Vision. About Us - Community Vision. [online]
Available at: https://www.communityvision.asn.au/about-us/
Gliedt, T., Hoicka, C.E. and Jackson, N., 2018. Innovation intermediaries accelerating
environmental sustainability transitions. Journal of Cleaner Production, 174, pp.1247-1261.
Legislation.vic.gov.au. 2020. [online] Available at:
http://www.legislation.vic.gov.au/Domino/Web_Notes/LDMS/LTObject_Store/
LTObjSt4.nsf/DDE300B846EED9C7CA257616000A3571/
E5BE74E39849EB1CCA25776100328F4F/$FILE/05-65a003.pdf
Malik, M.M., Abdallah, S. and Hussain, M., 2016. Assessing supplier environmental
performance: applying analytical hierarchical process in the United Arab Emirates healthcare
chain. Renewable and Sustainable Energy Reviews, 55, pp.1313-1321.
Oyewobi, L.O., Windapo, A.O. and James, R.O.B., 2015. An empirical analysis of
construction organisations’ competitive strategies and performance. Built environment
project and asset management.
Pulaj, E., Kume, V. and Cipi, A., 2015. The impact of generic competitive strategies on
organizational performance. The evidence from Albanian context. European Scientific
Journal, 11(28).
Schaltegger, S., Hansen, E.G. and Lüdeke-Freund, F., 2016. Business models for
sustainability: Origins, present research, and future avenues.
Sustainability.vic.gov.au. 2020. [online] Available at:
https://www.sustainability.vic.gov.au/-/media/SV/Publications/About-us/What-we-do/
Strategy-and-planning/Business-Planning/Business-Plan-SV-2019-20.pdf

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Sustainability.vic.gov.au. 2020. [online] Available at:
https://www.sustainability.vic.gov.au/-/media/SV/Publications/About-us/What-we-do/
Strategy-and-planning/SV2020/SV2020-Strategic-Business-Plan.pdf
Sustainability.vic.gov.au. 2020. Leadership team. [online] Available at:
https://www.sustainability.vic.gov.au/About-us/Who-we-are/Leadership-team