Phases of Business Approach to Sustainability

Running Head: MANAGEMENT 0
BUSINESS, SOCIETY AND
PLANET

MANAGEMENT 1
Introduction
At present times, business sustainability is experiencing growth both in profile and
actions (Bansal & DesJardine, 2014). Most of the business enterprises are discovering that
what is important in corporate. However, my question is “how one knows that the approach
of his sustainability influences the external environment?” This essay is outlined of my
identified sustainable issues in relation to the corporate world. One of the major sustainable
themes includes the six phases of business approaches to sustainability with some related
examples.
The six phases of business approach to sustainability (Dunphy, Griffiths & Benn, 2003)
The six phases of business approach to sustainability are being outlined in the below
table in relation with the enterprise characteristics and procurement characteristics.
Stage Enterprise Characteristics Procurement Characteristics
Rejection In this phase, the autonomous use of
the personnel, sub-contractors, and the
natural environment is being displayed.
The acquisition is not so much
costly as the cost is mainly
incurred during buying of health
and safety. However, there is no
environmental consideration in
this phase for the products for
buying decisions.
Non-
Responsiveness
Considering human sustainability and
ecological sustainability, there is no
considerable thought.
With additional cost, there is
responsiveness of the perspective
to incorporate sustainability
Compliance To minimize risk, there are several
environmental and community-related
Consideration of jurisdictive and

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concern to society. The affair of labor
force is characterized by the
‘benevolent paternalism'.
contractual requirement.
Efficiency No include negative environmental
practices and with cost-benefit analysis,
environmental and social concerns are
addressed.
Procurement decisions need to be
integrated with sustainability and
waste products seen as resources
(Linnenluecke, Russell &
Griffiths, 2009).
Strategic
proactivity
For the advancement of an enterprise,
the intelligent and the social capital is
exploited.
The suppliers are being
encouraged by the organisation in
align with sustainability lines and
employees also trained with
matching of sustainable principle.
The Sustainable
Enterprise
The values of sustainability are
completely internalized (Pennington &
More, 2010). Also, Promotes human
well-being with including all principles
of sustainability.
Business engages in the
community, stakeholder so as
build new products. The
organisation behaviour is being
determined with sustainable
procurement.
Two-phase in detail –
 Efficiency – The main idea behind efficiency approach to sustainable enterprise is that by
exploiting resources more efficiency, there is a win-win situation for both the
environment and firm. The improved financial performance can also be attained with the
environment benefits from less resource exploit and the organisation from a cost
reduction. In sustainable business literature, efficiency is one of the strong themes.