Buyer Behavior of Huawei Mate 20

Running head: MANAGEMENT
Buyer Behavior
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT
Executive Summary:
The aim of the report is to provide an overview of buyer behavior of Huawei Mate 20. The report
begins with an analysis of the market segmentation, targeting and positing of Mate 20. The
report also provides insight into how product satisfies the needs and consumer want. There is
also discussion about how consumers go through the process of decision making in making a
purchase. The report also portrays the external and the internal influence of Huawei Mate 20 and
ends with the recommendations based on analysis followed by conclusion.

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Table of Contents
Introduction:....................................................................................................................................3
Analysis of Current Segmentation, Targeting and Positioning for Mate20....................................3
How Mate20 Satisfies Needs and Wants of Consumers.................................................................5
How Consumer may go through Process of Decision Making in Purchase of Mobile Phone........6
How Consumer Remains Influenced by Huawei Mate 20..............................................................8
a. Internal Influences.......................................................................................................................8
b. External Influence........................................................................................................................8
Recommendations for Competitor of Mate 20 following analysis..................................................9
Conclusion:......................................................................................................................................9
References:....................................................................................................................................11

3MANAGEMENT
Introduction:
The report provides an insight into the buyer behavior of Huawei Mate 20 (huawei.com.
2019). It is an outstanding phone that cost less, offer increasing screen along with headphone
jack. Mate 20 is the phone that fulfills the feature of big power, utility, camera performance and
greater battery. The report commences with an analysis of market segmentation, positioning and
targeting of Mate 20. The report also provides an insight into how the product satisfied the wants
and the needs of the consumers. The report also discusses about how the consumers goes through
the decision making process in the purchase of the mobile phone. There are further discussions
as to how the consumers remain internally and externally influenced by the Huawei Mate 20.
The report ends with recommendations based on the analysis which is then followed by a
conclusion.
Analysis of Current Segmentation, Targeting and Positioning for Mate20
Type of
Segmentation
Segmentation
Criteria
Target Market
Mate 20
Geographic
Region China and International
except US
Density Urban
Demographic
Age 20-45
Gender Both Males and
Females
Income Middle to high earners
Occupation Students, professionals,