Sample Assignment on Management

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Added on 2021-05-27

Sample Assignment on Management

Added on 2021-05-27

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Executive SummaryThe nominated company for this report is Apple Inc. Using the company as a reference point, this report has identified both the electronic and non-electronic communication methods and practices utilized by the company. In addition to that, this report has conducted a SWOT analysisof the company’s overall communication methods and strategies including the general findings. The evident competitors of the Apple Company have also been identified and analyzed in details while also focusing on their communication practices. Finally, this report has listed the various recommendations and suggestions that can be utilized to enhance communication.

Introduction and BackgroundApple Inc. is an American based company which specializes with manufacturing of computer software, personal computers, smartphones, and other related accessories. The company was launched on January 3, 1977 and currently has multiple segments including America, Greater China, Europe, and Japan. Over the years, the company has grown significantly as it offers its customers with stylish and [powerful devices. This report will look at the various communication strategies utilized by the company.Key non-Electronic MediaOne of the key non-electronic media utilized by the Apple Company is verbal. This is a form of communication which is executed via face-to-face. The target audiences of this form of communication are mainly the customers and the company’s staff (Hutt, 2012 P.34). In the Apple store, for instance, a member of staff will rise up and explain a certain product to the public. The prime aim of this form of communication is to enlighten the Apple customers about the various products so that they can make informed purchase decisions. On their part, the customers are given a chance to ask questions and receive direct answers. In other cases, the supervisors apply the face to face method to communicate with their juniors and give instructions(Ginter, Shear, Spahn, Van Wie, and Weber, 2014 p.65). It is an excellent method of communication as both parties can express their wishes or give comments to each other. Besides that, this method enables Apple Inc. to exchange hard copies with the staff members.Apple also uses billboards as a form of communication. This form of communication targets the general public. The billboard communicates to all the potential customers who have the ability to purchase the company’s products. Moreover, this form of communication shows

the stylish and elegant nature of Apple’s products and also includes a short message to persuade people to purchase the product. The billboards are erected in strategic and busy places which mean that the message is not intended for a certain group of people, but rather a whole population (Mason, 2013 p.78). Another non-electronic media that is used by the company is the invoice. The invoice describes the quantity and quality of each commodity, description of service, the price, and the payment address. It is a legal document as thus it treated as such. In other words, the company can present the document in court as evidence of an incurred debt. Thetarget audience for this communication method is mainly individuals with outstanding pay and the buyers.Notably, Apple Inc. uses memorandums for internal communication purposes. The main targets are mainly the departments of the organization and the employees as well. The main contents of the memorandum are usually new developments within the company. Apple Inc. alsouses letters to address various stakeholders including employees, customers, and suppliers. The letters are of high standards and often have a clear objective, introduction, details, and gives the reader clear instructions on how to respond (Iacono, Lyon, and West, D., 2011 p.73). The letters from the company can take various forms such as informal or formal, strongly advising or reasoned, and/or impartial or emotional. The letters can be sent to any of the stakeholders as long as they are literate.Key Electronic MediaThe Apple Company utilizes DVDs widely to reach the target audience including the customers, employees, and suppliers. The contents of the DVD may, for instance, contain information regarding a new product that has been launched by the company and thus the need to

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Sample Assignment on Management