Management Capstone Project: R&D, Marketing, and Financial Strategies

This Management Capstone project explores the decision-making processes within a simulated business environment. The assignment focuses on analyzing the impact of research and development (R&D) and marketing strategies on product success. The student's decisions regarding product specifications, quality, pricing, promotion, and sales force are examined in detail. The project includes an analysis of the rationale behind pricing strategies, comparisons with competitors, and strategies for building customer awareness and establishing effective distribution channels. Furthermore, the assignment delves into sales forecasting techniques and the impact of R&D decisions on production costs. The student provides a comprehensive overview of their decisions and their impact on the company's performance, demonstrating an understanding of key business concepts and strategic planning.

Running head: Management capstone
MANAGEMENT CAPSTONE
Name of student
Course name
Course ID

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Table of Contents
Question on R&D.......................................................................................................................3
Questions for the decisions you made in Marketing..................................................................4
Reference list..............................................................................................................................6

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Question on R&D
To what degree did your decisions regarding specification of the products serve to
attract customer demand? What do you plan for round 2, based on the outcome?
Increasing and improving specification is always handy to increase the rate of
customer attractions leading to increase in customer demand. Goods with improved
specifications will definitely act as competitive one. In order to move to round 2, based on the
outcome will definitely looking into things that has performed better. On the other hand,
using the developed level of product will definitely look to increase the development of
business.
What level of quality and reliability—mean time between failure (MTBF) did you build
into your products and why?
Considering the mean time between failure the quality and reliability is considered
and in order to increase the development of product by using superior quality of raw
materials and in order to indulge the development of resources will definitely increase the
testing process for the goods that are being sold (Albert & Grzeda, 2015).
How did you ensure that the perceived age of the product meets customer demand?
By estimating the time taken by the consumers to use the products through customer
survey and determining perceived age of durable goods will increase as long the customers
will continue to demand that particular quantity of goods.
What was the impact of your R&D decisions on materialistic cost other decisions were
impacted by the increase or decrease?
Improved level of R&D will definitely play a significant role in determining
materialistic costs and other decisions that are impacted by the increase or decrease in the

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overall costs of the production by lowering long run costs of production through increased
goods quantity.
Questions for the decisions you made in Marketing
Explain your rationale for how you set the price of your products in the marketplace
Rationale of setting the price is followed the determination of costs curves both in
long and short run and the price is set in which the marginal revenue or MR curve will
surpass the marginal costs or MC curve. The main reason behind doing this is that it will
calculate the benefit of the producer at that point (David & David, 2017).
How did your pricing compare to the competition at the close of the Round? How do
you plan to respond in the next round?
While making a price comparison along with competitors, the producers will think of
moving to the second round by using their best techniques that are being indulged by the
competitors. It is aiming in the sense that through the development of marketing skills, the
companies will be able to compare the price. Direct observation method will also be helpful.
How well did you build customer awareness through promotion, relative to the
competition?
In this case, the role of advertisement is important and they are mainly doing to
indulge the improvement. However, in the modern days online promotion will be more
helpful in nature.
How effectively did you establish a sales force and distribution channels?
Increasing the amount of sales through distribution channels will definitely increase
the improvement of business that will initiate improved level of customer segmentation and

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customer fragmentation. Distribution channels will definitely increase the resources
movement in an efficient manner.
What was your sales forecast strategy for your products and how did you calculate it?
Calculating the sales forecast will depend entirely on the present value and using the
development of modern tools and techniques will increase growth.

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Reference list
Albert, S., & Grzeda, M. (2015). Reflection in strategic management education. Journal of
Management Education, 39(5), 650-669.
David, M. E., & David, F. R. (2017). Are key marketing topics adequately covered in
strategic management?. Journal of Strategic Marketing, 25(5-6), 405-417.
Karagozoglu, N. (2017). Antecedents of team performance on case studies in a strategic
management capstone course. The International Journal of Management Education,
15(1), 13-25.
Zhang, J., Xie, H., & Li, H. (2017). Competency-Based Knowledge Integration of BIM
Capstone in Construction Engineering and Management Education. Int. J. Eng. Educ,
33, 2020-2032.

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