Case Study on Management of Restaurant

Added on 2020-06-05

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Management case study proposalSTRATEGIES APPLIED BY NEW WHITEOCEANIC RESTAURANT & BAKERY TOATTRACT CUSTOMERS IN QATAR

Contents1. Case Background.........................................................................................................................1i. Information about the organization..........................................................................................1ii. Case Theme.............................................................................................................................2iii. Case Study Objectives............................................................................................................22. Description of the Case Study.....................................................................................................2i. Selection of company...............................................................................................................2ii. Time Line................................................................................................................................3iii. Significant events that took place in a given period...............................................................33. Framework for study....................................................................................................................63.1 Case framework.....................................................................................................................74. Methodology................................................................................................................................84.1 Area of study..........................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

1. Case BackgroundIn a life span of a person, there are different types of ups and downs that are faced. As perthe type of person that is carried out by individuals provide them with the strength to overcomethem or to live with it. There are people who make use of the opportunities that prevail in themarket and take up appropriate steps so that they are able to achieve their desired goals andobjectives. Around the world, there are different companies that work for gaining profit(Barringer, 2012). However, this is only possible when they are able to understand the need andrequirement of customers. Further, there are individuals who has taken up business risk in spiteof experience that these people possess are of different field.Present case study is on restaurantthat was stated by Tenisan De Silva who worked hard and was able to achieve towards thedesired goals and started New White Oceanic Restaurant & Bakery. Main aspects that heconsidered were not to lose hope. Tenisan is from Sri Lanka who lost his job but never loseshope and used the skills that he possesses to establish his own restaurant and currently he is theowner of 8 restaurants and two bakery’s. i. Information about the organizationNew White Oceanic Restaurant & Bakery is located at Doha Qatar. In this context, mainfocus is make towards the quality of food or the dishes delivered. Further, it includes skilled andfriendly employees. At the initial stage when first restaurant was stated there were just 2employees but current there are 70 employees working at different branches. They understandthe requirement of customers and aim at raising satisfaction level. The review of the restaurantshows that all the customers are satisfied and they are able to meet up their needs (Chesbrough,2010). In addition to this, they also focus on delivery or placing of order within minutes. Thereare varieties of dishes that are provided. More specifically, it includes Chop suey, Devilled fish,Devilled chicken, Fried rice, course String hoppers kotthu and Kotthu rotti. Further, there arebakery items and all items that people generally get at Sri Lanka. Majority of the dishes preparedin traditional way that are used by Sri Lankans. Tenisan started up with one restaurant and withthe span of five years he was able to start up four more branches (Osterwalder and Pigneur,2010). 1

ii. Case ThemeStrategies applied by New White Oceanic Restaurant & Bakery to attract customers andtype of training and development provided so that unique perception developed that makescustomers to visit the restaurant. Main theme of the case study is “Strategies implemented and the type of trainingprovided to workers that made customers get attract towards the services delivered for growth ofNew White Oceanic Restaurant & Bakery”.iii. Case Study ObjectivesSkills require to develop positive perception within the mind of customers.Different type of training provided to employees so that they perform their set of rolesin effective manner. Market differentiation strategies applied to develop unique image for the restaurantamong customers.2. Description of the Case Studyi. Selection of companyThere are different reasons due to which I have chosen this restaurant. In this context, theperson who is from Sri Lanka in a foreign country has decided to start a restaurant. There aredifferent types of issues that are faced to carry over the business to start. Further, he did not hadany capital or investment of his own. Family and friends were helpful for him so that he can startthe restaurant. Further, the experience that he possessed was not of hospitality sector. Peoplegenerally try to get successful in the areas in which they are good at. This is because they areable to understand and analyse the risk that they can face. However, Tenisan did not had anytype of experience in this field still he was able to take the risk and establish the business (Lee,Olson and Trimi, 2012).There are many other similar businesses but Tenisan was able to develop and provide theservices in such a way that he was successful to start up four other branches as well. Cited restaurant provide customers with food and dishes that were of from their owncountry. Further, the price of dishes are so reasonable and the quality also helped inmaking customers to visit and this made an tremendous support in attaining the desiredgoals and objectives.2

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