Management Challenge: Types of Resorts, Operational Requirements, and Sustainable Approaches

This document discusses the different types of resorts, their key features, and the challenges they face. It also explores the variations in operational requirements of specialist areas and the potential issues. Additionally, it evaluates the different types of resort packages and their business implications. The document also includes a business plan and the contribution of sustainable approaches in enhancing brand value and performance.

MANAGEMENT
CHALLENGE

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO 1.................................................................................................................................................3
Different types of resorts, key features and issues or challenges identified................................3
Variations in operational requirements of specialist areas and the potential issues....................4
Identification of different operational requirements and the management strategies..................4
Critical evaluation of the potential challenges and the solutions developed...............................4
LO 2.................................................................................................................................................5
Different types of resort packages fulfilling different objectives................................................5
Critical evaluation of business implications................................................................................5
Justification of the range of resort packages................................................................................6
LO 3.................................................................................................................................................6
Business plan...............................................................................................................................6
LO 4.................................................................................................................................................9
Sustainable Approaches...............................................................................................................9
Contribution of sustainable approaches in enhancing brand value and performance..................9
Critical evaluation........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
There has to be a strong management which is required in hospitality industry so that
there is a improved experience of the customers. The competition in the industry is increasing
but there have to be transformation which is must. Nevis range mountain resort is having a lot of
services and activities which the resort is providing the customers. The report consists of
functions, demands, management in a resort. To have a sustainable economic factor is also
important which would be discussed in the further report.
MAIN BODY
LO 1
Different types of resorts, key features and issues or challenges identified
In the hospitality industry, there are a variety of the different types of resorts that are included in
the type of resorts and their key features according to their types can be illustrated in following
manner:
Vacation Resorts: Vacation resort is a place where the traveler or tourist is able to visit exotic
places that are away from their home and they exploit different services such as lodging,
restaurants, shopping, food and drinks, entertainment etc. There are many resorts which even
specialise in their own field of activities (Bastaman, 2018). The challenges might arise in the
multiple services that are being given to the visitors and the mis- management might arise.
Golf and Beach Resorts: Golf Resorts have specially developed grounds and fields that are
excellent choices for golf lovers. Usually tourists or visitors only come to play and not for stay
purposes. The beach resorts on the other hands are the ones where the resorts either have their
own private beaches or are located near the beach so that their visitors can take special
advantage. The major challenge or issue for these resorts is that the customer attraction for these
resorts are comparatively limited and lower as their preferences keep changing.
Island and Lake Resorts: An island resort is the one which is located on a separate island where
the tourists can go as a getaway and the lake resorts are basically located around the lake. The
major challenge that can arise in the island resort is that in situation of crisis, the management of
resort might find it difficult to manage (Bristow and Jenkins, 2018). For lake resorts, the major
challenge is the unpredictable sea level.

Mountain and Ski Resorts: The mountain and ski resorts are usually located in the mountain
areas where the skiing is the major point of attraction in ski resorts and the mountain resorts offer
scenic and natural beauty which can be utilised by the different tourists and travellers. The major
challenge arises in the form of changing weather conditions and the impact that climate change
can have over the overall operations.
Variations in operational requirements of specialist areas and the potential issues
The different types of resorts have different operational requirements in order to operate in their
area of specialisation. These can be illustrated in following manner:
The ski resorts can be considered as the one where the main operational requirement is to ensure
that the overall working goes on uninterrupted and the excessive snow does not cause any
inconvenience. The use of avalanches to control excessive snowfall etc. can also be suggested
(Jones and Phillips, 2017). The staff requirement regarding the snow blockage that might be
caused is persistent so that any blockages are not caused.
The operational requirements in the vacation resorts mainly require increased interrelation and
completion of different management related tasks because there are number of activities that are
completed and hence the requirement of the staff accordingly is also necessary.
The operational requirements of island and lake resorts mainly require the protection equipment
from the increase in the sea level that can rise potentially and the weather forecasts and measures
also need to be ascertained as accurate as possible.
The requirements for golf and beach resorts pertain to the improved strategies that can be
adopted in order to target more customers and also improve the overall marketing strategies and
promotional strategies (Ismail and Hasbollah, 2017). The overall operational requirements are
different for different types of resort types.
Identification of different operational requirements and the management strategies
The different management strategies which can be adopted in order to improve the overall
operational requirements and efficiencies can be improved by developing a comprehensive work
force that is skilled in the different tasks that they have to perform and the promotional offers can
also be used. These will help in addressing the overall issues that have been identified.
Critical evaluation of the potential challenges and the solutions developed
The challenges are of a greater extent and of a more serious nature in island and lake resorts
because access to help is significantly weak and impromptu which is not the case in context of

the vacation resorts as here development and implementation of the solutions for the challenges
that have been identified is comparatively much more simplified (Slocum and Kline, 2017).
LO 2
Different types of resort packages fulfilling different objectives
The packages for different types of resort can be analysed and implemented in following manner
and in following contexts:
For instance, the Nevis Range Mountain Resort is a skiing resort that is based mainly in the
Nevis Range of mountains where the emphasis is mainly on the snow sports, natural views,
mountain adventures and skiing festivals. This resort gives a bundle based package where the
customers who have chosen staying in their hotel are given exclusive services that can be
accessed by them as an additional treat (Huo, 2017). However, these will be on a limited chance
basis i.e. charging $10 after first free ride etc.
Similarly, Pine Lake resort is the lake resort that is based in Carnforth UK and here the resort
package is activity based i.e. there is separate charge for lodging and food and only some basic
facilities are free. Remaining all of the activities are charged on a fixed rate basis where every
time tourists accesses any services, they are charged a fixed amount (Wall-Reinius, Ioannides
and Zampoukos, 2019).
Similarly, different resorts have different packages i.e. the golf resorts are most likely to have
membership packages which is the case for Gleneagles as well and the vacations resorts such as
Hilton or Marriott Hotel have the comprehensive number of days and nights packages for their
resorts which includes all the details.
Critical evaluation of business implications
The different resort packages that have been developed help in the analysis of the overall
achievement of the different sales objectives that have been developed and the implementation of
the better strategies is also made possible. Overall the marketing and promotional strategies also
improve of the resort and helps in increasing the revenue generation which is the ultimate goal of
the organisation (Semenov and et.al., 2018). The increased facilities and entertainment and
recreational services that are given to different customers improve their overall satisfaction as
well.

Justification of the range of resort packages
The different tactics that are used in the development of resort packages are justified because
these are the ones where the overall different sources of revenue generation are analysed and
integrated in the business (Viken and Granås, 2016). The tactics help in evaluating how the
different resort packages help in the identification of the key activities which can be used for
increased revenue generation. This increases the preference and demand for the improved
services as well in the organisation.
LO 3
Business plan
Executive Summary
It is very important for all the organization to analyse and understand the market and its
functioning so that they can have a better one for the future. The competition in the market is
increasing which is why it is very important for the organization to be able to have a stable
functioning and implement the changes which are trending and the customers expect out of them.
Objectives
 Intended increase in market share by 40% by the end of 2024.
 Planning for the organization to develop a better strategy for the organization till 2024.
 By the end of 2024 there is going to an increase in the profit margins by 40%.
 The sales will increase by 55% by the end of 2026.
Situational Analysis
It is very essential for the resort to understand and analyse the external and internal factors before
they make decisions and plans for the future so that there is going to be a competitive advantage
and higher market share.
 Strengths
There are a lot of activities which are present for the tourists which are coming there which is a
great attraction point and also the location is not so crowded so there is a satisfying opportunity
for the customers as well (Paul, Channer and James, 2019).
 Weaknesses
The expectations of the customers are not completely met by the organization because of which
the competitive advantage is missing. This factor has to be improved in this resort so that they

can have more customers which is going to increase the profit margins.
 Opportunities
There are unique sales of services and the products which this resort is providing the employees
and that is good for sustainable growth in the market so that there is a better capture of market.
 Threats
The changes which are coming in the hospitality industry are high and they have to be
maintained and implemented from time to time because the competition in tourism industry is
also increasing. There have to be more planning and more analyzing the factors which are
important for the resort to have so that they can have higher profitability.
STP
 Segmentation
The kinds of tourists which are focused upon by the resort are between the age group of 35 to 55
years because they are more attracted to quite places (Teper, 2019). These kinds of people have
an active family which wants to do a lot of activities which is a great factor.
 Targeting
There is no crowd for the tourists to get disturbed and the right tourists are attracted to this place
which is a great advantage to this resort. This gets loyal customers as well in the resort which
would be good for long run.
 Positioning
The company is already technological friendly which makes the customers have all the
knowledge that they need for this resort. This makes the experience of the customers increase
and the promotions are done through this mode.
Marketing Mix
 People
The employees are not many in this resort which is a great advantage because there are limited
employees who are trained well which are present. The culture of the customers is present and
the feedbacks of the resort are positive.
 Promotion
Social media and websites are enough for Nevis range mountain resort to have the right
customers coming in and the right information is reached to them from time to time as well
(Gontard and et.al., 2018).

 Price
There is no skimming pricing but competitive pricing which is being used currently at Nevis
range mountain resort so that they can make higher profits for the investment which has been put
in by the organization.
 Process
There is a quality of products which are being kept up and the services in the market are high
which is making the tourism of the property increase.
 Physical Evidence
The interiors of Nevis range mountain resort are highly maintained and upgraded from time to
time so that they match the lifestyle and expectations of the kind of guests which are coming in.
 Place
The products are well stocked and all the basics which the customers need are provided to them
at the hotel itself which is a great factor. There are just small other hotels which are present and
there is a lot of peaceful and natural adventures which can be done.
 Products
There are a lot of services which are provided to the clients which are coming in like heated
pool, centrally heated resort, spa, etc (Báez and et.al., 2018). These are highly satisfying for the
clients which are coming to this resort for pleasure and fun.
Monitoring and controlling
The employees are limited but even they are monitored and controlled by the management so
that the best can reach out. There is bench marking methods which being used for the employees
so that they are actively involved with the customers of the organization which is a great factor
for the company.
Package to maximize business
There are little business packages but the focus is on the holiday packages for the clients which
are coming in Nevis range mountain resort. There are most tourists who are coming to this place
in summer and winters as well for the winter activities which they can enjoy. There are a lot of
ski packages which are there like ice skating, snowboarding, etc for fun (Smith, 2016). This is a
very relax package which the resort is providing to the customers so that there is a better
functioning.

LO 4
Sustainable Approaches
Sustainability is an essential aspect in the tourism business today and the emergence of
sustainable tourism has emerged as a key concept in the recent trends over the years. Nevis
Range Mountain Resort exercises and implements sustainability on variety of aspects where the
key is to not harm the nature in which the resort functions. The resort indulges in only those
activities which do not harm or affect the nature in which they operate. The visitors and the
management of the resorts ensure that all the partners and suppliers of the resorts operate in a
sustainable manner and the different economic, social as well as environmental factors are taken
into consideration. The communities surrounding their area of operation is also reviewed i.e. the
local culture and traditions are protected and sustained along with protection to the natural
environment as well so that no potential harm occurs to them.
The visitors at the Nevis Range Mountain Resort are encouraged to use the available natural
resources in a limited manner and they are educated about a variety of aspects such as minimum
waste generation, not disturbing the natural flora and fauna of the place, increase and strengthen
the local community by buying local products and respecting the local traditions etc. All these
practices are adopted by the Nevis Range Mountain Resort which increase the overall presence
and contribution in the development of the sustainable tourism so that a healthier and more solid
planet can be developed.
Contribution of sustainable approaches in enhancing brand value and performance
The adoption of such comprehensive sustainable approaches help in the improvement of the
overall brand value and goodwill of the Nevis Range Mountain Resort. This is the basis on
which the hotel management has been able to garner so much support from the local community
as well and they readily recommend and support them. The visitors are also inspired by the
sustainable practices that they are adopting thus helping in the development of better practices.
Critical evaluation
The critical evaluation of the different sustainable approaches that have been adopted by the
Nevis Range Mountain Resort can be used to analyse that although the overall benefits and
contribution towards the sustainability has increased but yet the potential profit generation for
the company has reduced. Additionally, the impact of such sustainable measures is long term
which reduces the overall importance and attractiveness of these measures.

CONCLUSION
There are a lot of innovations and improvements which are taking place in hospitality
industry and they are being followed in the company as well. The techniques and measures are
being taken after analyzing the market so that there are effective and efficient methods which can
be implemented for a competitive advantage.

REFERENCES
Books and Journals
1