Challenges and Solutions for Clarion Events: A PESTLE Analysis and Impact of COVID-19

Management Clarion
Events

SUMMARY
The main purpose of this report is to identify what external challenges Clarion events
could face in its environment. In order to analyse the external environment PESTLE analysis
has been implemented in this report for the respective company. The report also provides the
impact of COVID-19 on the Clarion events along with its solution. The report also provides
how the respective company could implement suggested solutions effectively.

Contents
SUMMARY..........................................................................................................................................2
INTRODUCTION...............................................................................................................................4
MAIN BODY.......................................................................................................................................4
Strategic issues..................................................................................................................................4
Challenges.........................................................................................................................................7
Solutions............................................................................................................................................7
Implementation..................................................................................................................................9
CONCLUSION..................................................................................................................................10
RECOMMENDATION.....................................................................................................................10
REFRENCES.....................................................................................................................................12

INTRODUCTION
Clarion event is an international business which has its headquarters in London. The
particular organization offers marketing, networking and information solution in various
markets. The respective company organized both digital and live events every year which
helps in attracting a large base of customers who are looking for solution and innovation in
order to move their business forward. The vision of company is to become leading brand
which connects people and communities (Clarion Events. 2021). The company aims to
provide constant solutions and improve live events and digital products both in terms of how
they produce and how they deliver. The value of company includes respecting every person
and is committed to hire passionate people who are invested in developing and growing their
careers in positive direction. The company believes in diversity and providing inclusion
environment to its employees along with giving them equality. The company aids to put
tolerance and inclusion at the heart of everything and they are committed to work hard in
order to attract develop and retain a diverse workforce that could reflect diverse environment
and market in which they operate. The company also implement a zero-tolerance policy for
discrimination within the workforce environment (Clarion Events. 2021.). The following
report discuss what challenges the company might face in its external environment through
implementing pestle analysis. The solution and implementation of the challenges that the
respective company might face has also been provided in this report.
MAIN BODY
Strategic issues
PESTLE Analysis
PESTLE analysis is used by the company in order to examine external factors which could
impact their decisions and its function their functioning (Ludwig and et, al., 2018). Through
implementing this model, the company understand external factors which could impact and it
becomes easy for them to plan better for their future growth. In context to clarion events the
PESTLE analysis has been discussed below in detail:
Political factors
These components good include various elements such as government policies and
change in government which could impact an industrial sector. In context to the selected
event company there are two main political factors which could impact its organizational