MANAGEMENT COMMUNICATION.

Running head: MANAGEMENT COMMUNICATION
Manage
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Commun
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MANAGEMENT COMMUNICATION 1
Memorandum
To: All Staff
From: Director of Social Media
Date: 6/5/2019
Subject: Social Media Policies
This memorandum is being presented to analyse the issues Sunshine 100 is experiencing due
to use of social media at workplace. Based on the analysis of the case study, the memo is
answering some of the key concerns related to social media at the workplace.
The case study is based on one of the specialized business in the health food products that is
Sunshine 100, who experienced the impact of the use of social media at the workplace.
According to the analysis, it has been identified that Sunshine 100 was at the edge of
introducing its new baby food product in the market, when one of its employees posted the
news on the social media site, due to which the business came into the news and got a huge
benefit. Due to the benefit of the post in social media, the director took it as the tool of
promotion and did not take any action against the employee. After some time, at the time of
launching time of the same product, one employee again posted the news and posted the
image of the product with some of the junk food items along with the status ‘Junk food, junk
food!’ This step of the employee had a major negative impact on the reputation of the
company, as it was launching the Kids Eat product as healthy food. Due to this, the company
has to bear huge losses and the image of the company was damaged drastically. In return,
Sunshine 100 did not fire the same employee but took the decision to frame some social
media policies for the organization in order to reduce the negative effect on the business.
1.

MANAGEMENT COMMUNICATION 2
Traditional media is the type of mass media that majorly concentrate on delivering updated
news to the general public. Different types of traditional media tools that are used include
print publication like newspaper and magazines, and broadcast news through radio and
television (Adzharuddin, 2012). On the other side, social media is utilized in a different way
and is used a lot in order to describe a range of diverse digital platforms. Some of the social
media sites that are famous among people are Twitter, Pinterest, Facebook, LinkedIn, and
Instagram (Alison, 2014).
Social Media Traditional Media
Today, business is becoming a key
challenge to identify which social
media platform to use (Karin, Riitta
and Tuula, 2013).
There is a very limited number of effective
tools of traditional media that could be used
by the businesses to market their products.
It becomes very tough to carry
subscribers to the blog or Facebook
page of the business.
Traditional media is very expensive for the
business to communicate the information in
comparison to social media (Van, 2017).
It is very tough to incorporate
social media in regulated industries
like alcoholic beverages, financial
institutions, etc.
Through traditional media, businesses can
deliver limited message or information to the
customers.
2.
In the context of above case of Sunshine 100, it has been identified that comment of an
employee over social media for the company can have both positive as well as a negative
effect on the image and reputation of the company. In the general perspective, employees are