Analyzing Business Communication Articles

This assignment requires students to analyze three articles related to business communication. The articles focus on strategic employee communication, corporate communication as a discipline, and using a marketing approach to improve internal communications. Students must identify the thesis of each article, its blueprint, recommendations, conclusions, implications, and choose a relevant quote. This deep analysis allows students to understand key concepts and trends in effective business communication.

Management Communication 1
Management Communication
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Management Communication 2
Article Analysis One
Title of Article: Strategic Employee Communication
Author(s): Paul A. Argenti
Publication Information: Published in New York by the Wiley Publishers
What is the thesis of this article? Businesses cannot operate in isolation but dependent on
stakeholders, shareholders and other firms to become successful.
What is the blueprint of this article?
These articles helps identify the changing need of communication of employees in an
organization. The communication is important between all the stakeholders in the organization.
Employees’ needs are changing and in the recent times they seek for attention by the managers.
Workers are crucial in the success of the firm and they feel happy if they are involved in the
decision making process of the firm.
What recommendations (if any) are provided?
Employees’ welfare must be looked into by the management. They should be involved in
decision making process and other critical activities of the firm. These would make them feel
part of the firm and appreciate. These strategy will increase the employees’ productivity and
reduce their turnover. Managers should allow the employee try their innovations as some are

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more knowledgeable and creative. Management should have only the oversee role to the
employee. The working terms of workers must also be favorable to provide a conducive working
environment.
What conclusions are drawn?
Employees are people with feeling and they like involvement and appreciation to be
happy. Happy employees will always have high productivity thus helping the firm achieve its
goals and objectives with ease. Employee must have better treatment and remuneration to feel
sense of belonging and appreciated in the firm thus making them responsible and champion its
objectives.
What implications (if any) are provided?
Neglect of employees’ contribution and welfare may lead to firms’ poor decision making
by the management. The productivity of the employees also decreases as they feel unhappy and
also their turnover is high. A firm with poor employees’ communication is prone to go slows and
strikes which leads to stoppage of work or delays.
What quote will you use from this article?
“Today employees want to lead themselves in execution of their duties. They want
involvement in the affairs of a firm and open communication with the management.”

Management Communication 4
Article Analysis Two
Title of Article: Corporate Communication as a Discipline
Author(s): Paul A. Argenti
Publication Information: Published in New York by the Wiley Publishers
What is the thesis of this article? All the departments in a firm have a duty to work in
collaboration to ensure achievement of the set goals and objectives.
What is the blueprint of this article?
The organization is composed of different departments that execute different duties. All
the department are crucial in achievement of the overall goals of the firm. The department are
not different firms but part of the firm and they must ensure of the firm through execution of
their duties.
What recommendations (if any) are provided?
The departments must work together without competing against each other to ensure
success of the firm. Management team must ensure they oversee the functioning of the
departments to ensure they work towards achievement of the set goals and objective. Better
communication by the departments to ensure better execution of duties without duplication or
repetition.

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What conclusions are drawn?
Success of the business is realized after collaboration of all stakeholders to focus on the
overall goal. There should be no internal competition in the firm as it will derail success and
achievement of targets.
What implications (if any) are provided?
Internal competition will lead to rivalry among the department thus resulting to overall
failure of the firm.
What quote will you use from this article?
“Firms need better communication method to ensure clear understanding of its objective
by all the shareholders.”

Management Communication 6
Article Analysis Three
Title of Article: Using a Marketing Approach to Improve Internal Communications
Author(s): Richard Spitzer and Michael Swidler
Publication Information: Published online in Wiley InterScience
(www.wiley.interscience.com)
What is the thesis of this article?
Better ability to communicate with consumers means that there is a good internal
communication in a firm.
What is the blueprint of this article?
Communication in a firm is crucial to enable execution of service but it varies from one
department. Although it is different it aims at achieving same goal of better performance of the
firm.
What recommendations (if any) are provided?
Managers must help employees know how to communicate without offending each other
leading to disputes. They should also ensure better communication with the consumers to ensure
high sales through good convincing power by the marketers.

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What conclusions are drawn?
Success of the firm is determined by the communication models among the stakeholders
themselves and also with the customers. Managers must ensure better communication to ensure
achievement of firms’ goals of high sales of its products.
What implications (if any) are provided?
Poor communication will lead to decline in customers and increase in conflicts among the
employees in the firm.
What quote will you use from this article?
“Employees communications segmentation is crucial in ensuring proper communication
process in a firm”.

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References
Argenti, P.A., 1996. Corporate communication as a discipline: toward a definition. Management
Communication Quarterly, 10(1), pp.73-97.
Argenti, P.A., 1998. Strategic employee communications. Human Resource Management (1986-
1998), 37(3-4), p.199.
Spitzer, R. and Swidler, M., 2003. Using a marketing approach to improve internal
communications. Employment Relations Today, 30(1), pp.69-82.