Management Communication | Essay

Running head: MANAGEMENT
Management Communication
Name of the Student:
Name of the University:
Author Note:

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Introduction:
The essay throws a light on the communication being the breakthrough skill in the 21st
century. Communication skills has been a vital component in education for not just facilitating
the education of the students but at the same time preparing them for the future careers (Keep
and Storey 2014). This particular essay provides an insight into the communication as one of the
breakthrough skills required in this 21st century be it for the workers or the students. People
nowadays lives within a fast changing world with amazing technological breakthroughs,
scientific discoveries and the day to day new inventions filling in the daily headlines. At the
same time, there are also a lot many challenges like rising globalization, climate change and big
data. The shifting landscape where people live requires them to have the appropriate skill for
tacking the issue. Both the decision makers and the day to day citizens requires to have the
courage for undertaking such initiative and think in a creative manner to resolve problems. The
essay provides a detailed insight into the importance of communication skills in the 21st century.
Discussion:
The Older Way:
In the past, most of the jobs required technical skills like the knowledge of a particular
trade such as mechanics or possessing a specific knowledge on the process of bread making. The
schools undertook an amazing job in preparing the students for this kind of careers with the help
of rigid text driven curriculum which focused on the memorization of facts and working in an
isolated place (Carnevale and Smith 2013). But presently, people live with an information age
where various industries has been replaced via automation. There is not only a different demand
for workforce but also a massive transformation in the kinds of skills required for jobs. No

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longer there existed a need for rote-learning since twenty century facts and elements has been
easily accessible with the help of Google search.
21st Century Skills
This is a time when there has been a massive shift in focusing towards the 21st century
skills. This primarily focused on the 4Cs which included creativity, communication,
collaboration and critical thinking (Griffin and Care 2014). And the best ways of teaching them
has been via the science education. At the heart, science represents the curiosity whose creativity
calls for the need of collaboration. There lies stronger connection between the skills of the 21st
century and the science education. When it is taught through emphasizing skills, the science
helps in developing the critical thinking, digital literacy and the problem solving while enhancing
the understanding of the student engagement and the content knowledge (Alismail and McGuire
2015).
Concept of Breakthrough Skills and Communication:
As far as the understanding of the breakthrough skills in this century is concerned, it is
represented a skill or a skill set that allows the people in acting competently and purposefully
within global environment (Stanton 2016). More and more, traditional and the emerging
professions like architecture, law accounting, nursing, education, design, engineering and the
business seem to seek those graduates who are able to quickly adapt to the organizational and the
technological changes as well as understand needs of communities in which they live and work.
Those who are competing within global workplace must develop the breakthrough skills with the
four targets in mind which includes development of global mind set, practicing of the cultural
agility, management of the relationships and the creation of the opportunity (McGunagle2015).

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Communication is considered as breakthrough skill in this 21st century as it acts as the
key to the social integration. This is because, communication has been the means towards social
integration (Bauman and Shcherbina 2018). Communication enables the people in sharing ideas,
expressing feelings and thereby contributing to the debates and the discussions. In most of the
cases, language posed as significant barrier to the communication amongst the various
communities and cultures. In 21st century, the world represents global community which implies
that the varied cultural backgrounds has been readily integrating than before (Banks 2014). The
integration have taken place due to requirement of the world trade. Businesses seem to have their
established branches in the different countries and also migrating to the other countries for the
purpose of settlement. In order to break the barriers in language people needed to develop a
common ground as well as comprehend and understand the reaction and the behavioural
differences brought through cultural differences and the need to communicate.
Importance of Communication in 21st Century:
There is a rising level of diversity in present day’s workplace. Employers and co-workers
needed to cope with the greater diversity in age, gender and culture. In 21st century workplace,
both non-verbal and verbal communication acts as the foundation of each and every detail
(Stoyanova 2013). The availability of the right kind of training will enable to learn the skills of
communication. In becoming competent communicator, it is vital for a person to embrace
diversity brought through the cultural differences. However, for becoming an overall
communicator it is vital to focus on the crucial targeted areas like the verbal and the non-verbal
behaviour and cues, behavioural patterns, conflict resolution, confidence, team building, process
and function of the communication, constructive feedback, criticism and undertaking effective
communication with the help of technology.

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In fact, the communication of the 21st century has changed significantly in comparison to the
communication in 20th and 19th century. Staying in touch with each other had been a trademark of
21st century. This century puts across different communication means that are meant for
connecting people to one another. For instance, text messaging has been a phenomenon of 21st
century. Although this form of communication do not involve any face to face communication
but it has been the source for development of healthy relationships. When effectively used,
messaging acts as vital communication means for relaying information.
Communication in Global Workplace: Many individuals seem to be working as
designers, nurses, architects, professionals in marketing or engineers. Some might be involved in
career planning in politics, law and healthcare. Developing the art to communicate applies for
ensuring effective communication in a global workplace. Success without effective
communication is an impossible task to achieve. Communication helps in a smoother transition
of an individual in his or her chosen field and benefits him/her within global workplace.
Understanding Business and Professional Communication
Professional and business communication represents shorthand term which includes all
kinds of listening, speaking, writing, relating as well as responding within the workplace via both
electronic and human mediation. Human communication seem to focus more on the informal
interviews, conversations, team and group meetings, informative speech, briefings, presentation
and the sales pitches. On the other hand, communication which is electronically mediated
includes text messages, phone conversations, instant messaging, e-mail, company and personal
web pages as well as the use of internet via e-commerce and social networking (Schullery 2013).
Professional and business situations requires communication skills which are effective and
appropriate for workplace and which addresses the external and the internal audience which

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remains inherent to the global workplace. Individuals requires breakthrough knowledge, skills
and experience for achieving a successful professional and business communication on a global
scale. It is therefore necessary for an individual to understand the newer professional standards
for meeting the communication competency on a global scale which will aid them in developing
confidence and skills in moving ahead.
Changes in Field of Communication in 21st Century
With the advancement in global technology, there has been an immense shift in the
aspects of communication in 21st century. The 21st century has also let to the emergence of the
social media platforms where the people seem to engage in the exchanging ideas as well as life
experience (Bala 2014). These platforms have transformed the world into global community.
When effectively used, they serve as a better means of communicating and relaying information
between the people.
Social media seen to put across varied avenues offers via which people can undertake
communication. This medium has also found application in the educational field (Delello and
McWhorter 2014). Nature of the communication underwent a significant change in the past 30
years and has still been changing. . Email had a deeper impact on ways the people seem to keep
in touch. Here the communications are not only shorter but also frequent compared to when the
letters had been the norm thereby lowering the response time. Instant messaging has been
another means of interaction where messages are shorter and the interaction style seems to be
increasingly conversational.

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Conclusion:
On a concluding note, it can be said that, communication and language skills has been
recognized as the vital elements in not only education but also in workplaces. Institutions
therefore needed to implement thee communication elements for being the frontrunner in
meeting the demands of the society and industry. The professional curriculum must also
incorporate added competencies with regard to workplace and the intercultural skills particularly
communication. As far as workplaces are concerned, employers are also looking for personnel
who seem to have a better communication skill so that they are able to effectively function with a
complex business ambience. This is because, business are becoming increasingly complex due to
the expansion of the companies in the multiple location.

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References:
Alismail, H.A. and McGuire, P., 2015. 21st century standards and curriculum: Current research
and practice. Journal of Education and Practice, 6(6), pp.150-154.
Bala, K., 2014. Social media and changing communication patterns. Global Media Journal, 5(1).
Banks, J.A., 2014. Diversity, group identity, and citizenship education in a global age. Journal of
Education, 194(3), pp.1-12.
Bauman, A.A. and Shcherbina, N.V., 2018. Millennials, technology, and cross-cultural
communication. Journal of Higher Education Theory and Practice, 18(3).
Carnevale, A.P. and Smith, N., 2013. Workplace basics: The skills employees need and
employers want.
Delello, J.A. and McWhorter, R.R., 2014. New visual social media for the higher education
classroom. In The social classroom: Integrating social network use in education (pp. 368-393).
IGI Global.
Griffin, P. and Care, E. eds., 2014. Assessment and teaching of 21st century skills: Methods and
approach. Springer.
Keep, E. and Storey, J., 2014. Corporate training strategies: the vital component. Storey, J.‘New
Perspectives on Human Resource Management (Routledge Revivals)’Routledge: London,
pp.109-125.
McGunagle, D.M., 2015. Meeting Real Work Demands of the Global Economy. i-Manager's
Journal on Management, 10(3), p.36.

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Schullery, N.M., 2013. Workplace engagement and generational differences in values. Business
Communication Quarterly, 76(2), pp.252-265.
Stanton, N., 2016. What Do You Mean-Communication. Macmillan International Higher
Education.
Stoyanova, S., 2013. Work in multicultural environment. Work, 5.