MNG81001 Management Communication- Assignment
Added on 2020-05-16
24 Pages6652 Words54 Views
Leadership ManagementProfessional Development
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Running head: MANAGEMENT COMMUNICATIONManagement CommunicationName of Student:Name of University:Author’s Note:
1MANAGEMENT COMMUNICATIONExecutive summary:The aim of the report on “Social media for internal and external communication” is to discussabout the importance of social media in the internal and external communication inorganisations. The different methods in which social media is used for internal and externalcommunication are discussed. The ways in which the business is benefited are also discussed.The conclusion states how crucial social media is for the business as a whole. On the other hand,the second report aims to discuss about the concept of communication and specifically theconcept of communicating to the customers of different companies. The reason whycommunication is important as well as why miscommunication hampers the business oforganisations is also discussed. The report ends with the conclusion of communication in generaland gives an understanding of the importance of communication and more so in case ofcustomers. The third report aims to highlight the importance of connecting with employees in anorganisation highlighting the different aspects which need to be kept in mind to retain theemployees. The ways in which the organisation can ensure effective employee engagement arealso mentioned. The conclusion gives a final overview to the entire topic and the importance ofconnecting with employees in an organisation.
2MANAGEMENT COMMUNICATIONTable of ContentsIntroduction:....................................................................................................................................31.1 Social media for internal communications:...............................................................................41.2 Social media and external communications:.............................................................................72.1 Importance of first impression in customer communication:....................................................82.2 Prioritizing customer service calls:............................................................................................92.3 Treating the customers right in communication:.......................................................................92.4 Proper customer communication:............................................................................................102.5 Keeping in touch with customers:...........................................................................................103.1 Valuing employees as a means of effective connection:.........................................................133.2 Breaking down information barriers:.......................................................................................133.3 Creating opportunities for growth:..........................................................................................133.4 Employee recognition and employee connection:...................................................................143.5 Employee engagement and employee connection:..................................................................143.5 Paving the way for employees to connect with each other:.....................................................153.6 Connecting employees to a greater cause:...............................................................................163.7 Creation of a safe haven:.........................................................................................................16Conclusion:....................................................................................................................................17References:....................................................................................................................................19
3MANAGEMENT COMMUNICATIONIntroduction:The increased importance of social media in the world of work reflects a wider change inthe way the organisations communicate or in order words, interact with their stakeholders. Socialmedia is one of the huge revolutions in the technologically driven world of today. The socialmedia according to many might be just a thing to engage in, in their pastime, but it also has ahuge impact on the work lives of individuals and has the power to revolutionize the way severalorganisations function. It is necessary to understand the importance of social media and thecompanies all round the world should use it as a boon to help their businesses prosper and ensurethat their teams as well as its individual members are strong and hardworking (Stieglitz andDang-Xuan 2013).The social media communication channels a business can utilize to reach theintended audience including the website of a company. It needs to be ensured that a businessutilizes social media to its advantage. The social media should be used for the global recognitionof the companies. Therefore social media needs to be made the proper tool for the success of theorganisations.Communication is important for people in all walks of life. It helps understand thesituation the other person is in. It also helps people to state whatever is on their minds and alsostate in case they encounter any issues or problems in their lives. Effective communication iscrucial specifically in case of organisations and more so in case of the organisational managersfor performing the functions of planning, organising, leading as well as that of controlling.Communication helps the managers to perform their jobs and responsibilities and it is mostimportant aspect of planning. It is necessary for communication at all stages of the managementprocess for the customers to get the best of services. At the planning stage the essential
4MANAGEMENT COMMUNICATIONinformation needs to be communicated to the managers so that they can communicate thoseplans for implementing them. The organizing capabilities also help the managers tocommunicate effectively with their subordinates and get the jobs done. The marketingprofessionals and other individuals of the organisation in charge of marketing products areresponsible for the proper communication with the customers for ultimate success of theorganisation (Paul 2014).In case of the third topic mployees are the most important asset of any organisation. Thusemployees who are satisfied, highly motivated and loyal are a representative of the basis ofcompanies who are competitive by nature. The increased level of satisfaction is thereforereflected in the increase of productivity, improvement of the quality of products or renderedservices and higher and increased number of innovations. Satisfied employees from the positivereference to the employers can result in the increase in productivity, attractiveness of job seekersand also the strengthening of their competitive position in the market. It often happens that themanagement fails to understand the importance of the opinions of the employees and theirsatisfaction levels on the overall success of the company in the market. Therefore it is desirablethat every company make a positive effort to communicate with the employees at different levelsso that the company benefits from the best possible performance of the employees and theemployee connectivity (Pereira and Gomes 2012).1.1 Social media for internal communications:At the time of discussing the communications within a business, several people mightstart by thinking about the nature of marketing and PR communications which are important inthe brand promotion as well. Press releases, email campaigns and blogs are the main examples
5MANAGEMENT COMMUNICATIONwhich come to the mind. The internal communications in large organisations are mostlyoverlooked (Stieglitz and Dang-Xuan 2013). These interactions are crucial at the time ofupholding the employee relationships momentum and the ultimate profitability of the company. Corporate communication is a crucial facet of any organisation and it is something thatdetermines the success and also the ongoing viability of any organisation. The mediacommunications helps in the discussions between the top members of the staff as also thoseworkers in the grass- root level. Ensuring the use of social media helps in the understanding ofthe employees regarding the goals of the organisation and helps the organisation to maintain aproper direction towards its aims.The internal communications have grown in a significant manner since the time of thesimple emails of the staff and the newsletters. Instant messaging, support forums and intranetsare embedded in most organisations and these also represent a type for different departments,locations as well as businesses to connect (Moorhead et al. 2013). The internal social media includes the focus on the quality content, engagement inaddition to dialogue and communication optimization. It also helps the employees to get afeeling that they get included just like the customers feel when they are given a suitable amountof importance and when they interact on social media (Kwok and Yu 2013).Facebook pages are great for utilization for human resources and remote employees. It isa method for sharing information about the benefits and open enrolment and the new policies.The pages can be used by the departments and the teams for collaboration and encouragement.The pages in facebook can be utilized by the different departments and teams to collaborate andencourage members within the organisation. The getting together of information or just
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