Management Communication Report 2022

Running Head: Management Communication 1
Management Communication
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Management Communication 2
Introduction
Communication is an essential factor which is required to be implemented within an
organization for the success of another concept within an organization. Not only passive
communication, but communication must be done strategically to produce an effective and
positive result. Therefore, strategic communication is a concept pillar which is critical in
performing and implementing other most essential disciplines within an organization. However,
communicating strategically is like a subcomponent with the communication process which
deals with public relation, advertisement, customer relation, employee, and management
communication within an organization (Aggarwal, 2019). In current most organization, now are
focusing on how to have strategic communication rather than communication process since this
will improve the relation among the organization stakeholder, community, and the internal
management, thus producing effective strategies. Strategic communication is part and parcel of
the techniques which is used in achieving the organization's Missions and Vision in the present
and future operation of the organization (Heath et al., 2018).
Now, in this report, a few concepts concerning the functions of communication within
organization management, why the Organization CEO should consider communicating strategic
important, and finally how this should be implemented within organization levels successfully.
Corporate Communication Functions
Before the organization Chief Executive Officer (CEO), considers very important to
implement strategic communication process within its organization of operations, he is required
to identify the main functions and critical areas to be influenced by this effective strategic
communication. The analysis of the following sub-functions is essential to be performed within

Management Communication 3
the organization. These sub-functions include studying the identity, image, and reputation of the
organization, corporate responsibility, media relations, and crisis management. All these
functions are performed within an organization under the responsibility of the CEO and other
executive managers of the organization.
Identity, Image, and Reputation of the organization. Through implementing and
performing effective strategic communication within an organization, the CEO will be
identifying how the organization will be perceived to the entire society. At the corporate level,
strategic communication involves interaction between writing and speaking both inside or
outside the organization. However, this means employees, investors, stakeholder, and other
public parties will be included in participating in the critical activities of the organization.
Therefore, by having strong corporate communication will help the outsiders and the internal
management to identify and perceive functional symbolic in the organization. Corporate image is
an essential concept which is recognized by the stakeholders in identifying the organization. The
strong and clear picture within an organization it will motivate and increase employees’ morale,
thus identifying the corporate as the best one through having a good perception provided (Lee,
Park and Cameron, 2018). Only this is achieved through having an effective corporate
communication within all parties involved in the organization activities being administered by
the CEO.
Corporate responsibility. Another sub-function of organizational communication is
achieved by performing corporate duties. The organization has many responsibilities to its
surrounding, which are termed as social responsibilities. To fulfill corporate social
responsibilities like creating a conducive environment, performing philanthropy activities within
the community, practices ethical labor, and committing to volunteering actions it requires to have