Management Communication

Management Communication
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Running head: MANAGEMENT COMMUNICATION

MANAGEMENT COMMUNICATION
Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Conclusion.......................................................................................................................................3
References........................................................................................................................................4
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MANAGEMENT COMMUNICATION
Introduction
The advancement of Information and Communication Technology have inspired various modern
business organization to take the help of various Information and Communication Technology
concepts for enhancing their business opportunities and to gain competitive advantage in the
market. One such tool Information and Communication Technology concept which is
increasingly gaining popularity currently is concept of virtual team in which an organization has
various teams across different countries, regions, cultures and time zones in order to who are
united by a shared goal. The current report focuses on providing insights to the Marketing
Director of ABC Company regarding whether to introduce new virtual marketing teams based in
Los Angeles, Melbourne, Shanghai and Bangalore or stick to the traditional approach of face to
face marketing team based in Melbourne Headquarters. The stance which has been taken in the
report is supporting the traditional approach of face to face marketing team. The report helps in
providing two arguments in favour of face to face marketing team and one counter argument
against face to face marketing them and then accordingly provides rebuttal against the counter
argument.
Discussion
As opined by Callaghan (2014) the concept of virtual teams refer to the approach of an
organization in which the teams of the organization are located in different countries, time zones
and culture but they work together for achieving the common goal of the organization. In case of
traditional approach or face to face team it is noticed that the teams of the organizations are
based in a single location or in the headquarters of the company. As opined by Marin (2016)
there are various arguments which can be provided in favour of face to face team over marketing
team but the most important argument in favour of face to face team is that concept of face to
face team increases co-ordination between the team members which contributes to increased task
efficiency and productivity. As stated by O'neill et al. (2016) in case of face to face team
approach it is observed that the members of the team meet on a daily basis which helps in
developing social ties with each other which increases rapport and understanding between team
members, which in turns helps in increasing co-ordination of the tasks which they form and as a
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MANAGEMENT COMMUNICATION
results helps in increasing the efficiency of the task. Whereas in case of virtual teams it can be
observed that there is no scope of social interaction with the members due to lack of face to face
meeting and therefore there is often observed a lack of coordination.
Another argument which can be made in favour of traditional face to face team is that it requires
less effort and time to select members of face to face team as in case of traditional approach, the
members of a team are selected largely based on their functional skills. As stated by Saghafian
and (2018) whereas in case of virtual teams it requires the HR manager to select team members
not only based on functional skills but also based on various core competencies such as
managing ambiguity, excellent time management, proactive networking skills etc. which
increases the time and complexity regarding the selection process.
As stated by Tombaugh and Mayfield (2014) the argument which can be made against traditional
approach of face to face team is that in case of traditional teams, the operating costs of the
organizations tends to remain high as a result of the expensive labour charges in developed
countries but in case of operating with virtual teams, the operating costs of an organization tends
to remain less as a result of availability of high quality and cheap sources of labour from various
developing countries. As stated by Hines-McCoy (2016) though the concept of virtual team help
an organization to operate with lower cost, but still it is advisable to the Marketing Director of
ABC company to stick to their traditional approach of face to face team even if it involves higher
operating costs, as the complexities which are associated with managing teams tends to surpass
the benefits which are offered by virtual teams in majority of the situations.
Conclusion
From the above analysis it can be concluded that it is advisable to the Marketing Director of
Company ABC, to continue with the traditional approach of face to face marketing team based in
Melbourne Headquarters as there are various shortcomings which are associated with working
with virtual team with staff located in Melbourne, Los Angeles, Shanghai and Bangalore. The
main benefit which is associated with sticking to the traditional approach of face to face team is
that by adopting this approach the company can exert greater control regarding the day to day
operations of the company owing to greater managerial control. In the future it recommended to
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