Management Communication: Issues, Strategies and Effective Methods

The report investigates the methods in which C suite executives use corporate communication to manage strategy. It outlines a study of leadership communication used within the ABC organisation and effective strategies of communication for the leaders of 21st century.

Running head: MANAGEMENT COMMUNICATION
MANAGEMENT COMMUNICATION
Students ID:
Name of the University
Authors note:

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Executive Summary
To
The Director of ABC Company
Australia
Issues and strategies for communication
The report investigates the methods in which C suite executives use corporate
communication to manage strategy. Over the period, there has been the drastic shift in the
perception of communication used within an organisation. In this regards, the shifts have
moved from a tactical towards superficial mediums such as the writing of speech, placement
of media into a strategic and elevated level of communication. Based on this the report
outlines a study of leadership communication used within the ABC organisation.
Most of the successful corporate leaders make it a priority to communicate in an
effective way as they navigate through the hyper-connected social medium. A lack of strong
communication within workplace may influence on the satisfaction of the customer and may
lead to turnover of the employees. In this context, the largest organisation in the country have
a steep rate of turnover occurring due to lack of communication with almost 17.2% each of
the year. Therefore, finding a solution for the high increase of turnover is necessary. To be
specific it is necessary to enhance the communication skills within workplace for reducing
the percentage of turnover.
As stated by Felix, Rauschnabel and Hinsch (2017), soft skills consisting of
communication, writing and critical thinking ability needs to be the top most priority of the
entire organisation. In this context, communicating through email has turned in to an
increasingly popular in Australian business over the 21st century. In this context Felix,
Rauschnabel and Hinsch (2017) highlighted that “linear, relational, exchange-based
partnership, that organisation has been using to illustrate the relationships with the consumer
is no longer valid”. The quote shows that 21st strategy of communication has changed from
the traditional method of communication. Therefore, it is necessary for the managers to
encourage the staffs to get up, move around, and interact with the staffs face to face on a
regular basis. Short team conference can be an effective way to motivate employees to
communicate with each other.
Effective strategies of communication for the leaders of 21st century
As stated by Mayfield et al. (2015), it has been found from resources that leadership
and communication are interdependent with each other and cannot be separated. However,
leading and executive strategy within organisation call for the virtual medium for
communication, which has become a challenging task for 21st-century managers in the
organisation. It will be effective for the organisational leaders to visit the employees
personally to consult their tasks and projects whenever possible to improve their skills of
communication. Several millennial employees have poor communication skills as they are
never been provided with an opportunity to practice communication. Therefore, leaders of the
organisation needs to allow the employees to practice skills of speaking while offering them
practical training on communication, listening to others and the encouraging the employee to
listen actively to their peers is a most important skills within an organisation.
As quoted by Mayfield et al. (2015), “a leader’s story of a worker going to
extraordinary lengths to successfully complete a project is meaning-making language”. This

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indicates that the leaders of the organisation is responsible for communicating the
requirement to the employees by motivating them. In this context, if the CEO of the
organisation seeks to make communication an instrument for the strategic and tactical way of
navigation throughout the organisation, there have to be several actions that are needed to be
carried out.
Role of the leaders and CEO in communication
The leader of the ABC Company needs to clearly and repeatedly, express their
strategy and information through both words and action in order to send a message about the
essentiality of business success and career development. As stated in the article “As such,
corporate communications is “inescapably tied, by nature and by necessity, to top
management, with public relations staff providing counsel and communication
support”( Zerfass and Sherzada 2015).
The above quotes makes it evident that communication is linked with the leaders.
Nowadays leaders and CEO of the organisation inject science into the strategies of
communication that are used by the professionals to strengthen their credibility and enhance
the effectiveness of their messages (Zerfass and Sherzada 2015). In this context, sophisticated
forms of research on virtual communication and communication science is an effective tool
for establishing strategies and messages that will help to move people towards accomplishing
objectives.
This it is evident that organisational leaders in the 21st century review both verbal and
nonverbal methods by which organisations are able to learn to opportunities and exposure
within the process and positions that are sensitive to public matters. Therefore, the leaders
need to utilise communication is such a way that helps to analyse the organisation's ability to
recognise issues present within the workplace.

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Reference list
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, vol. 54, no. 2, pp.146-160.
Felix, R., Rauschnabel, P.A. & Hinsch, C., 2017. Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, vol. 70, no 2, pp.118-126.
Mayfield, J., Mayfield, M. & Sharbrough III, W.C., 2015. Strategic vision and values in top
leaders’ communications: Motivating language at a higher level. International Journal of
Business Communication, vol.52 no. 1, pp.97-121.
Zerfass, A. & Sherzada, M., 2015. Corporate communications from the CEO’s perspective:
How top executives conceptualize and value strategic communication. Corporate
Communications: An International Journal, vol. 20, no. 3, pp.291-309.