Importance of Effective Communication in Executing Strategies
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Added on 2023/06/09
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This article discusses the importance of effective communication in executing strategies in the 21st century. It covers the role of vision, culture, and stakeholders in bringing a transition from traditional communication to modern communication. The article also includes analysis of three related articles.
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Running head: MANAGEMENT COMMUNICATION Management Communication Name of the student: Name of the university: Author note:
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2MANAGEMENT COMMUNICATION Executive Summary To: From: Date: Subject: The Utilization of Effective Communication to Execute Strategies Introduction Based on recent findings, the Director of the Communication has identified the importance of effective communication in executing the strategies. It is being noticed that the trend of communication in the 21stcentury is shifting from traditional form to more enhanced & technology oriented. Communication at once was limited just with speech and media is now expanding to Big Data & others. The objective of this study is to understand the strategic communication which is needed in firms in the 21stcentury. The purpose is being served with the help of a detailed description of the article(Argenti 2017). The article has produced the preliminary ideas about the leadership communication. The strategic communication described inthiswayisthestrategiesthatC-levelexecutivesadapttoconductthecorporate communication for executing the strategies. Additional articles such as (Ngai and Singh 2014) and (Mayfield, Mayfield and Sharbrough III 2015) have been used to explain the ways that leaders use to manage communications to mitigate the issues. Mitigation of issues will also elevate the business opportunities. Vision
3MANAGEMENT COMMUNICATION According to Argenti (2017), vision and culture can be used as two variables to bring a transition from traditional communication to the communication of the 21stcentury in the global firms. Leaders need to establish a modified vision to support the change and also develop & implement the changed culture.Ngai and Singh(2014) have supported the views of Argenti (2017) by stating a fact that Greater China is realizing the importance of communication which is acceptable and communicable as well at the global platform. The country is still very limited in terms of approaching the English speaking stakeholders of companies. According toNgai and Singh(2014), there is a need for a cultural change to progress towards the communication of the 21stcentury. In the opinion ofMayfield, Mayfield and Sharbrough III (2015), communication development is attainable with strategic vision and educating stakeholders at the top positions in a modified way. Culture As opined byNgai and Singh(2014), there has been acceptance for a transition to the communication of the 21stcentury; however, organizational culture must also be modified to influence the stakeholders. Argenti (2017) supports the fact by highlighting how C-Suite executives are strategically managing their communications.Mayfield, Mayfield and Sharbrough III (2015) say that the mode of delivery of the language at a higher level is utterly required. It means the improvement of linguistics at the managerial level is required. Stakeholders As opined by Mayfield, Mayfield and Sharbrough III (2015), there must be a strategic vision to lead the change in terms of communication between the stakeholders. Stakeholders at the higher level must be motivated for a range of communication tools and strategies. Ngai and Singh
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4MANAGEMENT COMMUNICATION (2014) have supported the views by emphasizing the cross-cultural communication. This is to avoid the communication gap and allow the stakeholders to utilize the modernized technologies of communication. Argenti (2017) has felt that managers or leaders can make a difference by encouraging a culture that promotes the latest communication technologies. Conclusion In summary, this can be said that three elements are quite important to improve the business communication in the 21stcentury such as vision, culture and stakeholders. There is a need for long-term visions which firms will chase by using the suitable tools and technologies. A workplace culture is also required to propagate the needs for effective communication among the stakeholders.Stakeholdersmustbeencouragedtodestroythebarriersforeffective communication. Language in case of managers not belonging to an English speaking nation is a barrier.
5MANAGEMENT COMMUNICATION References Argenti, P.A., 2017. Strategic communication in the c-suite.International Journal of Business Communication,54(2), pp.146-160. Mayfield, J., Mayfield, M. and Sharbrough III, W.C., 2015. Strategic vision and values in top leaders’communications:Motivatinglanguageatahigherlevel.InternationalJournalof Business Communication,52(1), pp.97-121. Ngai, C.S.B. and Singh, R.G., 2014. Communication with stakeholders through corporate web sites:AnexploratorystudyontheCEOmessagesofmajorcorporationsinGreater China.Journal of Business and Technical Communication,28(3), pp.352-394.
6MANAGEMENT COMMUNICATION Articles ArticleAnalysis One Title of Article: “Strategic Communication in the C-Suite” Author(s): Paul A. Argenti Publication Information: SAGE publication Thesis: C-suite executives are now shifting more towards strategic and enhanced level of communication to execute the strategy. Blueprint: The article follows a qualitative approach to understand the importance of strategic communication in the 21stcentury. 50 people are being called upon for the interview; however, only 15 had responded to it. All the people are either the leaders or those who have seen the change process. Few people are being interviewed over the phone or in-person while others through the e-mail. Moreover, a corporate-based communication strategy framework is followed to judge the responses. Recommendations (if any): There is a need to design the communication course with effective toolsandstrategies,sothat,businessstudentsareabletopaceupwiththefutureof communication mode. Conclusions: The article concludes that more studies in future will be required in the same field. It is required to find ways, strategies and effective tools of communication which will help to pace up with the communication of 21stcentury.
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7MANAGEMENT COMMUNICATION ArticleAnalysis Two TitleofArticle:“CommunicationwithStakeholdersthroughCorporateWebSites:An Exploratory Study on the CEO Messages of Major Corporations in Greater China” Author(s): Cindy Sing-Bik Ngai and Rita Gill Singh Publication Information: SAGE publication Thesis: “CEO’s message to stakeholders is different for both local and international” Blueprint: The article progresses on the samples of 234 corporations in Shanghai, Hong Kong and Taiwan in 2010. The samples have the messages and addresses of CEOs from different firms. All messages are independently coded to identify their dominant themes. Sentences are being categorized as past and future. Themes used in past and future were both being compared to examine whether the orientation has any relation with the intra-cultural perspective. Recommendations (if any): There is a need for a widespread thematic categorization scheme to find better ways and strategies to improve the communication between the stakeholders. Conclusions:CEOsingreaterChinacommunicatemoretolocalsthantheinternational stakeholders. Their linguistic style is different for either of the stakeholders. Some developments related to communication in English are underway; however, there is still a very long way to go.
8MANAGEMENT COMMUNICATION ArticleAnalysis Three Title of Article: “Strategic Vision and Values in Top Leaders’ Communications: Motivating Language at a Higher Level” Author(s): Jacqueline Mayfield, Milton Mayfield, and William C. Sharbrough III Publication Information: SAGE publication Thesis: The CEOs or the top managers must establish the effective communication as an organizational vision. Value statements must also be delivered. Blueprint: An MLT framework is being used to examine the CEO language. Examples of top leaders motivating the use of language in practice are also examined. The theoretical framework is being made the basis to propose the frameworks for organizational-level implementation of MLT. Recommendations (if any): Effective communication can be implemented by analyzing the content and discourse manager’s statements on strategic vision. Conclusions: Managers need to establish and convey a potential message stating the importance of effective communication. They can do it by analyzing the contents and discourse of the existing vision statements.