Improving Communication Process for Leadership with Technology

This memo discusses the requirement of communication in corporate level for strategy implementation, the role of technology in communication, and issues and mitigation strategy of integrating technology in communication.

Running head: MANAGEMENT COMMUNICATION
MANAGEMENT COMMUNICATION
Name of the Student
Name of the University
Author Note

1PROJECT MANAGEMENT
To: Sonia Smith, Director of Communications, ABC Company
From: Melinda Muir, Communications Department
Date: 6th November 2018
Subject: improving communication process for the leadership with technology
Communication in 21st century is not an optional quality anymore, it is identified as an
essential quality for anyone aspiring to be the corporate leader.
In this regard a secondary research has been conducted by me as you wanted me to analyse
the concept with details for knowledge improvement.
The purpose of the research is to analyse the topic in depth and provide through information
on the topic that how leaders use communication at corporate level to execute strategy.
The aim of the research is to justify the argument that although key role for communication is
served by the leader, but communication in 21st century is not complete without the
application of technology.
First the paper will discuss requirement of communication in corporate level for strategy
implementation, then the role of technology in the communication will be reviewed which
will be followed by issues and mitigation strategy of integrating technology in
communication.

2PROJECT MANAGEMENT
Requirement of communication for leadership strategy implementation
In order to ensure effective strategic implementation at corporate level it is required
that the goals and objective is very transparent right from the initiation. Otherwise the team
work might not be as per the scope and objective of the strategy (McAfee 2014). the
communication should not only be at the employee level, it should be proper at the authorities
level as higher authorities have an important role to play at the strategic implementation as
well.
According to Argenti , When a strategy is implemented at the organization level, there
might be various queries, issues that the employees might encounter and these issues need to
be solved as it has the potential to affect the process of implementing the strategy (2017, p.
148). Hence without proper communication it is not possible and the leader has a key role to
play in this context.
Opportunities of technology for communication
The fact is not deniable that the leader plays the most important role in the
communication. However the introduction of technology makes it easier, efficient and quick
(Westerman 2014). According to McAfee, Instead of traditional meeting for communicating
important message, leaders can consider video conferencing for arranging meeting anytime,
from anywhere (2014, p. 79). Next the organizations could even develop organisation
specific application and create common communication portal. It will help to communicate
task relate information, important strategy in faster way and it will ensure that every team
members are well informed about the information. It means efficiency and optimization in
workflow.

3PROJECT MANAGEMENT
Challenges of technology for communication and strategy for improvement
Although technology is beneficial for effective communication, it has other issues too
(Argenti 2017). It might distract the employees if they use the technology for activities that
are no related to organization work process. According to Westerman, Employees could
involve in activities like chatting, photo and video sharing (2014, p. 12). Hence proper
monitoring of employees is necessary to identify if the technology is increasing the
productivity or not as the benefits of technology for proper communication in 21st century is
enormous.
Conclusion
After analysing the relevant articles the memo concludes that communication plays
and key role for leaders to successfully implement strategy in organization level. Although
technology can assist in communication it can affect the productivity as well. These issues
need to be mitigated with proper monitoring for successful implementation of technology in
communication as it has enormous potential and benefits for strategic implementation.

4PROJECT MANAGEMENT
Reference:
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, 54(2), pp.146-160.
McAfee, A., 2014. The Impact of Communication on Workers’ Performance in Selected
Organisations in Lagos State, Nigeria. IOSR Journal of Humanities and Social Science
(IOSR-JHSS), 19(8), pp.75-82.
Westerman, G., 2014. Leading digital: Turning technology into business transformation.
Harvard Business Press.