Importance of Identity, Image, and Reputation in Corporate Management Communication

Management Communication
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Abstract
In business, world communication plays a pivotal role in sharing data and information.
Managerial communication is important and essential within the organisation for the
increment of productivity. This report sheds light on the major three issues of the
corporate managerial communication which are identity, image and reputation. Identity
issue shaping is the common problem in the modern business world and corporate
branding and the logo of the organisation which comes under identity issue category is
quite important for the increment of the productivity of the organisation. The image issue
is also pivotal for corporate management because it is the customer's perception of the
brand. There is a brief differentiation of the corporate image and the corporate identity in
this report. Reputation is also described where it is said that it is the observer’s remarks
about the corporation. There are some reputation issue and employee engagement
brief in the report. And there is the concluding paragraph added.

Table of Contents
1. Introduction....................................................................................................................5
2. Identity, image and reputation.......................................................................................5
Introduction to this section.............................................................................................5
2.1 Shaping identity issue..................................................................................................6
Figure 1: Corporate identity........................................................................................6
2.1.1 Corporate brand....................................................................................................7
2.1.2 Logo......................................................................................................................7
2.2 Image issue.................................................................................................................8
Figure 2: corporate image..........................................................................................8
2.2.1 Differentiation image from identity........................................................................9
2.3 Reputation issue..........................................................................................................9
2.3.1 Measuring and managing reputation....................................................................9
2.3.2 Employees managing reputation........................................................................10
3. Conclusions.................................................................................................................10
References.......................................................................................................................11

List of figure
Figure 1: Corporate identity...............................................................................................6
Figure 2: Corporate image.................................................................................................8