Impact of Technology on Corporate Communication

The assignment discusses how technology has influenced corporate communication, including the use of mobile work from home, unified communications, and closer collaborations. It examines the role of digital whiteboards, video chat options, screen sharing, and Artificial Intelligence in promoting effective teamwork and business success. The document also touches on the importance of social media platforms in creating a virtual workplace and fostering good relationships within organizations.

Running head: MANAGEMENT COMMUNICATION
Management Communication
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Executive summary
Technology has influenced the field of corporate communication
In the previous years, the field of corporate communication was relatively low within the
educational institutions and in the organizations. According to Argenti (2006), the corporate
communication has benefited the business organizations by managing a more effective and
integrated organizational function that has been possible through technological changes and has
facilitated corporate growth, establishment and generation of higher revenue structure. The new
technological equipments and machineries have also created ease for the employees to
communicate with each other and discuss about the various business aspects. Not only the
advanced technologies have made individuals within the organizations tech savvy, but also has
created convenience in managing good relations with the customers. It also ensured automation
of customer relationship management and formed email-marketing campaigns to communicate
with the customers (Argenti 2006). It is necessary to implement different types of
communication technologies for influencing the way people communicate such as mobile work
from home, unified communications and closer collaborations.
The mobile communication technologies involve the use of wireless devices, network
infrastructures and web based collaborations for transforming the way individuals work at offices
in a positive way. It has engaged more people and helped in maintaining the progress that is
expected. With the use of mobile technologies and smart phones, individuals have been able to
communicate with each other quite easily (Argenti 2006). People can work away from the office
and establish a secure network to remain connected with the people from the office and discuss

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about the work that to be done. The internet technology facilitated the communication process
via emails and they can communicate with each other through telephonic conference calling,
video conferencing and by sending instant messages. The meetings are arranged electronically,
which has also simplified the process of transferring and exchanging information in the form of
documents (Chen and Chang, 2013).
Quotation- “E-mail group lists, intranets, and enterprise software, for example, help
communication professionals around the globe stay tapped into company activities.”
Another example of technology’s impact on corporate communication includes the use of
digital whiteboards, which has brought the employees and remote workers to work together
while undertaking a project. There are video chat options and screen sharing that allows us to
communicate frequently and streamline the business workflow through promotion of effective
teamwork (Sanders 2007). The Artificial Intelligence or AI technologies have supported
communication within workplace and fostered business success by enabling innovation to meet
the evolving customers’ needs too. All these technologies have integrated the traditional unified
communication tools and developed new ways of working to foster team collaboration and
productivity (Argenti 2006).
Quotation- “NFC was integrated and developed by RFID technology to enable secure short-
range communication between electronic devices, such as mobile phones, PDAs, and computers,
via a fast and easy wireless connection”
Closer collaborations occur when multiple individuals are editing documents at the same
time, which requires sharing screen data and management of video conferencing. The advanced
technologies have strengthened the communication process and even created a virtual workplace

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that involves social media platforms like Facebook, Twitter, etc. to remain connected with
people regardless of the boundaries and limitations (Chen and Chang 2006). The communication
technologies have transformed the workplace into a corporate social network that had allowed
people to work together and as an unit to create good relationships and manage positive impacts
on the productivity of the businesses too (Sanders 2007).
Quotation- “Accessing real-time demand information and achieving inventory visibility was
virtually impossible prior to the Internet, and relied on composites made from information
accessed via telephones, faxes, and EDI”

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References
Argenti, P.A., 2006. How technology has influenced the field of corporate
communication. Journal of Business and Technical Communication, 20(3), pp.357-370.
Chen, K.Y. and Chang, M.L., 2013. User acceptance of ‘near field communication’mobile phone
service: an investigation based on the ‘unified theory of acceptance and use of
technology’model. The Service Industries Journal, 33(6), pp.609-623.
Sanders, N.R., 2007. An empirical study of the impact of e-business technologies on
organizational collaboration and performance. Journal of Operations Management, 25(6),
pp.1332-1347.