Analysis of Management Concepts and Issues at Ford Motor Company

This report examines management concepts and challenges faced by Ford Motor Company. It analyzes issues such as lack of expertise, unclear goals, sustainability concerns, difficulties understanding consumer needs, and over-reliance on a single product for profitability. The report delves into the company's struggles in the competitive market and highlights the need for improved management practices. Recommendations include developing a clear mission statement, training in innovation management, expanding the scope of operations, and implementing market research. The analysis emphasizes the importance of adapting to consumer demands, fostering innovation, and diversifying operations to ensure long-term success and sustainability in the automotive industry. The report aims to provide actionable insights to help Ford Motors enhance its performance and competitiveness.