Management Consultancy Report: Company A, Business Strategy Analysis

This report provides a comprehensive analysis of Company A, a UK-based bike repair and maintenance service. The report begins with an overview of Company A's business context, including its market position, competitive landscape, and operational model. It identifies key problems, such as the need to increase market share and compete with a leading competitor, Company F. The consultancy strategy outlines a hybrid model, combining expert and process consulting, to address these issues. The report details the resources required, including financial data, customer feedback, and market analysis, and presents a timeline for the consultancy process. The scope and target include identifying weaknesses in Company F's strategies, reducing operational costs, and increasing revenue. The report also discusses potential risks, such as non-compliance with standard operating procedures and inadequate information. The conclusion summarizes the consultancy's deliverables, including a handover phase with recommendations and training, and a client meeting to discuss implementation. The report concludes with a self-reflection on the learning experience.

MANAGEMENT
CONSULTANCY IN
A GLOBAL
ENVIRONMENT
STUDENT NAME –
STUDENT ID –
1

Table of Contents
Description of the company context and overview of the companies problems.............................3
An overview of the environment, history, and association of the Business................................3
Overview of business needs as well as problems........................................................................3
The consultancy Strategy.................................................................................................................4
Type of Consultancy Model Company........................................................................................4
Resources.....................................................................................................................................5
Timeline.......................................................................................................................................6
Scope and target...........................................................................................................................7
Risk and deliverable.....................................................................................................................7
Conclusion.......................................................................................................................................8
Self-reflection..................................................................................................................................8
References......................................................................................................................................10
2

Analysis of the company context and overview of the companies problems
An overview of the environment, history, and association of the Business
Company A is a servicing company that sells bike riders in the UK services for repairing and
maintaining their bikes. The company has been furnishing similar services to guests for quite
some time and is well-established in the UK request. The periodic and semi-annual cycles are
repaired by this business on a subscription base. This business operates on the principle that a
client can only repair one cycle with a single subscription; for the form of multiple cycles, the
client must buy time-varying subscriptions. The riders must buy the damaged factors on their
own and give them to this business The Company repairs minor damage to the bike and replaces
broken corridors still the company has a policy that states that it'll not repair any damage that has
formerly passed while registering the bike for form at the time of subscription to help negative
client feedback. This means that the rider must register their bike in good condition, and the
company will fix any damage after subscription. This is how company A operates; it competes
with seven other businesses using the same model in the UK's public home and original
metropolises. This company's mobility has increased significantly and appreciatively as a result
of the COVID epidemic. This may be because, as a result of the epidemic, individuals are
shifting their routines toward fitness and healthy life to escape the contagion and boost their
impunity to the point where they're unfit to combat it.
Overview of business needs as well as problems
The major problems that are developing in the management of company A are –
In the list of bike repair companies, A is right now performing in the 2nd position and the first
position company F is performing strongly even though this organization is also at the number
position even in the Covid-19 pandemic. There are a lot of needs in Company A but the major
need is to develop their market share and to give the hardest competition to company F by
developing the motive of getting first position in the race of business. From the given data the
performance, as well as the position of the market of company A, is the analysis and from the
analysis, it has been observed that company F is the only company that gives the hardest
competition in terms of costing, sales, revenue, customer numbers and many more.
3

The pandemic time that was developed during COVID-19 resulted in high sales of the bike in the
market of UK but the main point of that is that during the lockdown people are not allowed to
come out of their houses which the uses of the bike are decreases and due to that bikers do not
require to make their bike service. During this situation company, A is facing lots of problems in
making their growth of the business because, at the time of the pandemic, customers are limited
and also high competition from company A due to which company A must require some
effective strategy which will help the company in attracting the maximum number of the
customer. The method of consultancy of marketing helps in analyzing the market and also
suggests a few effective strategies.
The Strategy of consultancy
Different types of Consultancy Model Company
A owes an excellent structure and business frame to a talented marketing and operation
department and professed workers who fix bikes. The consulting strategy would be constructed
with an evaluation and consulting phase in mind to lower the company's functional costs and
boost profitability. After that, the feedback phase will also be used to make recommendations
because it helps come up with better plans and conclusions (Nasr et. al., 2017). Expert consulting
and process consulting are included in the model of consulting used then. The mongrel model is
the name of this model. This is because the model requires a larger platoon to work on a
particular design. After all, each stage is unique and requires technical moxie. Second, to develop
a suitable strategy, one must concentrate on assaying company A's fiscal statements to identify
openings for adding productivity.
The professional consultancy will make it possible to keep Company A's fiscal statements up to
date while also creating a strategy for figuring out the most important areas where the company
can make advancements to grow. a platoon of fiscal experts who can estimate the company's data
from the former seven times to determine the compass of change and optimization. This platoon
will only be useful in determining the areas where the company's fiscal setup can be bettered
because the consultancy platoon that A is going to hire will have a platoon of experts in this
field, so there's no need to hire them independently.
4

Process Consulting, on the other hand, will work with A's marketing team. To create a marketing
plan that will give firm A a competitive advantage, it is vital to identify its internal strengths. As
a result, the top priority is to engage A's marketing division to create a plan that can handle all of
the aforementioned problems and be advantageous to A in the long run, as well as to receive
assistance from process experts to facilitate adjustments.
Resources
The listing of resources and information must be finished for the consultation process to be
successful. A solid strategy for addressing the aforementioned problems will require
consideration of the company's past, present, and competitive positioning. All financial
information, including revenue, sales, fixed and variable costs, customer count, number of
subscriptions sold, marketing expenses, and open and truthful consumer feedback. With the aid
of these numerous documents, it will be simpler to identify the inefficiencies that need to be
rectified.
Employees who work directly with customers must be questioned to create a stronger customer
strategy because they are well-versed in the wishes and expectations of customers. Once the
client's perspective has been acquired, a better approach may be developed. Additionally, this
will make it easier to understand the services that firm F provides to its customers to keep up its
dominance in the bike repair sector. By comprehending F's approach, one can create a more
complex and thorough plan to increase Company A's market and clients.
Utilizing the consulting staff's expertise, the members should have strong auditing skills to
review A's financial statements. Second, the marketing consultants should be able to evaluate the
market and current market trends to develop an advanced marketing strategy. The company's
management should be able to determine whether the strategy is working and whether it will
increase Market Share A.
5

Timeline
Figure 1 Financial statement Evaluation
Source: (Author, 2022)
Figure 2: Suggested Business Strategy
Source: (Author, 2022)
To accomplish the goals, the tasks listed in this schedule will be carried out in the same way. The
main goal is to create a business strategy for firm A that will allow it to rule the services sector.
By carefully going over the financial documents and assessing the company's financial status,
this will be achieved. By reducing operational expenses and raising profitability, the evaluation
will help establish a business strategy that will enhance the company's market share relative to its
main rival, Company F.
Up until the end of the eight-month cycle, there will be monthly meetings with the consulting
team. The gathering will take place while maintaining appropriate COVID safeguards and social
distance. The meeting will cover Company A's past performance, inefficiencies, and crucial
areas for development. To effectively and efficiently meet the needs of the company over the
6

next three to four years, a strategy that addresses all of these findings and is of an advanced
nature will be developed based on these points.
Scope and target
The hired consultancy marketing has many target and target, some of the scope and target of
Company A –
A) The primary objective is to Survey Company F's customers and research its target market to
pinpoint areas of weakness. Following that, the inefficient areas of Company A that are
hindering its profitability are identified. After carefully examining both areas, and attempting to
develop cutting-edge strategies that will both work to fill in the gaps in company F's strategies
and cover up company A's ineffective areas, such a strategy will automatically reduce company
F's market share and expand company A's customer base.
b) After reviewing Company A's financial statements, the second goal is to develop a business
strategy to reduce operational costs while increasing sales revenue, customer and subscriber
counts, and the annual turnover of the clientele. According to Sari (2018), the implementation of
an effective information system is linked to a successful business strategy.
Risk and deliverable
The major achievement that the hired consultancy of marketing surely to deliver are –
A) Consultancy's initial attention will be on potential improvement areas. After the auditing
employee of the consultancy has reviewed the company's statements of the account of finance,
assessed its operational practices, and reached important conclusions, these areas will be
highlighted or listed (Osadchy et. al., 2018). These assessments will be made using
predetermined criteria and the improvements, along with the justifications for and methods used,
will be adequately justified.
Risks
The major risk that develops in the organization due to consultancy solutions are as follows –
a) Non-compliance with Standard Operating Procedures - Asking customers for feedback
exposes the government to the risk of non-compliance with SOPs regarding reduced human
7

contact and social distance. The customer would enter the store and be approached by the
customer in person and it also claims that these SOPs provide precise instructions for how to
perform tasks (Hollmann, et. al., 2020).
b) Inadequate information - If the company does not provide adequate and transparent
information, the resolving method may not be as effective as they should be (Butler et. al., 2016).
Conclusion
The commitment will be finalized with the help following phases that given bellow
Phase 1- The handover stage is the name given to this stage. During this phase, the client will
receive all the necessary information in the way of handouts due to which they are well informed
of the marketing recommendations develop for them to surpass company F and control the
market for bike ride services. In addition, company A's employees will be directed to relevant
and appropriate training so that the company can more effectively implement the client's
solutions and enhance its business operations.
Phase 2 - During this stage, a client meeting will take place. The main topic of conversation at
the meeting will be what Company A could do to meet its operational requirements. The
appropriate solutions that can be taken into consideration to improve performance will also be
provided, in addition to the findings of the research that was conducted on the company's
performance of the business.
After the engagement is over, the client will have three months to get in touch with the
consulting firm if they need more help with their business. The customer may schedule a meeting
with you by email.
Self-reflection
This course has significantly increased my understanding of various consulting-related concepts.
I was able to acquire useful information that, in my opinion, will assist me not only in my
professional development but also in my subsequent experiences working in an organizational
setting. Through the modules of the course, I have been develop to the various models or style
associated with the including the process model, consultancy practice, hybrid model and expert
8

model. My knowledge has also grown as a result of studying these models, which have been
incredibly fascinating.
I was able to use the hybrid model among these consulting models and gain experience with it
because I successfully used it to produce my management consultancy report. This assignment
has allowed me to put my understanding of the hybrid model of consultancy into practice by
combining both of the remaining models into one consultancy case, which was very interesting
to study.
I've learned that expert knowledge and process are crucial in consulting. In the expert model, the
client organizations pay for a consultation or expert opinion that they think they can't figure out
on their own. The consultant can use this model to think about "why" a certain action actually
taken (de Man, et. al., 2016). Whereas, the proven style makes it possible to examine "how"
something is complete (IIin, et. al., 2019). This model implemented to the procedures that a
customer organization follows as well as allows consultants to collaborate with the clients except
than work for them. The hybrid model appeals to me more because it enables the demand models
of expert and process, giving consultants with greater elasticity and practicality. I also trust that
these models or styles are uniformly useful for improving one's experiences of consultation.
9

References
Nasr, L., Burton, J. and Gruber, T., 2017. Developing a deeper understanding of positive
customer feedback. Journal of Services Marketing.
https://pdfs.semanticscholar.org/6070/fab06486488b21e37172773244d671bd4169.pdf
Osadchy, E.A., Akhmetshin, E.M., Amirova, E.F., Bochkareva, T.N., Gazizyanova, Y. and
Yumashev, A.V., 2018. Financial statements of a company as an information base for decision-
making in a transforming economy.
https://www.um.edu.mt/library/oar/bitstream/123456789/33582/1/Financial_Statements_of_a_C
ompany_as_an_Information_Base_2018.pdf
Butler, N. and Collins, D., 2016. The failure of consulting professionalism? A longitudinal
analysis of the Institute of Management Consultants. Management & Organizational History,
11(1), pp.48-65. http://oars.uos.ac.uk/487/1/The%20Failure%20of%20Consulting
%20Professionalism.pdf.
Man, A.P., de Man, M. and Stoppelenburg, A., 2016, January. The characteristics of new
business models in consulting: An analysis of practice. In Academy of Management Proceedings
(Vol. 2016, No. 1, p. 16812). Academy of Management.
https://www.researchgate.net/publication/320784109_The_Characteristics_of_New_Business_M
odels_in_Consulting_An_Analysis_of_Practice
Ilin, I., Iliashenko, V. and Iliashenko, O., 2019. Information exchange model for remote
consulting systems in the Russian Federation. In E3S Web of Conferences (Vol. 110, p. 02047).
EDP Sciences.
https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/36/e3sconf_spbwosce2019_02047.pd
f
Hollmann, S., Frohme, M., Endrullat, C., Kremer, A., D’Elia, D., Regierer, B., Nechyporenko,
A. and Cost Action CA15110, 2020. Ten simple rules on how to write a standard operating
procedure. PLOS Computational Biology, 16(9), p.e1008095.
https://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1008095
10

Sari, N.Z.M., 2018. The business strategy and development life cycle w information systems.
International Journal of Scientific and Technology Research, 7(12). pp.295-300.
https://www.researchgate.net/profile/Nur-Sari6/publication/328808622_The_business_strategy_a
nd_development_life_cycle_withquality_accounting_information_systems/links/
Sbe4403992851c6b27afcfaf/The-business-strategy-and-development-life-cycle-with-quality-
11