Management And consumer Durables

Running head: MANAGEMENT
MANAGEMENT
Name of the Student
Name of the University
Author note

MANAGEMENT1
Introduction
Apple Inc. being a very well-known multinational technology company is involved in
designing, developing and selling of the computer software and also the consumer durables
("Apple", 2020). The multinational was founded in 1976 which is about forty-four years from
now by Steve Jobs, Steve Wozniak and Ronald Wayne and has its headquarters in Cupertino,
California ("Apple", 2020). This presentation will help in identifying the various challenges
faced by the corporation in leveraging diversity, creating an ethical organization, fostering
innovations in the organization and also on the competitive advantage through several HR
practices of Apple Inc ("Apple", 2020).
Ethical issues at Apple Inc.
There have been many challenges faced by the organization in the history of the
business (Nuseir & Ghandour, 2019). Apple Inc. has always tried to encourage and ensure the
employees in maintaining proper conduct in every situation. The code of conduct is the same
for all the employees working there, and the principles that contribute to the integrity of the
organization includes honesty, confidentiality, compliance and respect. However, in applying
this, many challenges were faced by the organization. The quality of the product reduced and
privacy became a primary concern for the Apple Inc. customers found that there was an
infringement on the privacy of the users and this became a significant challenge to overcome
for the company. There were several other challenges that were based on the sustainability of
the environment. The company admitted that most of the emissions were due to the products
of the company. However, later the company is now directed towards developing new
products that are more sustainable.