Culture, Power and Identity

Proper use of the power and authority helps in enhancing the cultural elements and attributes. This is through the means of accurate description of the culture for gaining large scale customer satisfaction. Indulging in fair conversations with the associate agencies and partners enhances the identity. Uploading the information of the tourism services helps in enhancing the trafficking of the audience towards the brand image. This enhance the cultue of the city, Cardiff. These aspects proves true even in the tourism and hospitality industry.

Running head: MANAGEMENT
Culture, Power and identity
Name of the student:
Name of the university:
Author note:

1
MANAGEMENT
Proper use of the power and authority helps in enhancing the cultural elements and
attributes. This is through the means of accurate description of the culture for gaining large
scale customer satisfaction. Indulging in fair conversations with the associate agencies and
partners enhances the identity. Uploading the information of the tourism services helps in
enhancing the trafficking of the audience towards the brand image. This enhance the cultue of
the city, Cardiff. These aspects proves true even in the tourism and hospitality industry.
Cardiff is considered to be the largest capital city of Wales. It is the eleventh largest
city in United Kingdom. Being the commercial centre is fruitful due to the conglomeration of
the cultural institutions and media. Infrastructural development of the Hospitality and
Tourism Industry is apt for catering to the entertainment needs of the tourists. The major
drive behind this are tourist centres in Wales (Cardiff.gov.uk 2019). One of the striking facts
is that Cardiff was ranked in the sixth position according to the list of the National
Geographic’s tourist destinations. Being a part of the Eurocities network of the largest
European cities, Cardiff takes pride in emerging prominently as a hub of coal transport,
indicating efficiency of the industry. This advancement projected simultaneous growth of the
city.
Fig: Bilingual signs in Cardiff

2
MANAGEMENT
(Source: Cardiff.gov.uk 2019)
13th century witnessed the dominance of Welsh prevailed till the drastic growth of the
city in the Victorian era. Welsh language also reflected from the Church services except two,
which exclusively followed the English dialect. 1891 was the era, which witnessed 27.9%
decline in the percentage of Welsh speakers. Lisvane, Llanedeym and Creigiau were the
remaining majority Welsh speaking communities. The language was grouped in clusters of
chapels and churches. In this, mention can be made of Tabernacl in the City Centre, from
where one of the four UK churches were chosen for commemorating the official services to
the civilization.
Re-establishment of the first Welsh school helped Cardiff to gain momentum in the
field of education. Assistance from the other parts resulted in an increase within the number
of Welsh speakers. This also included the residents aged three years and above. According to
Lower Layer Super Output Area (LSOA), the highest percentage of the Welsh speakers was
found in Canton, which accounted for 25.5%. The entire population in the city of Whitchurch
speaks Welsh, accounting for 26%. In 2017, Cardiff Council exposed strategic approach
towards increasing the number of Welsh speakers. The results are evident in the rise of the
Welsh speakers from 36735 in 2011 to 42584 residents in 2021 census. According to the
estimations of ONS, 76500, that is, 21.8% of the residents could Cardiff population. In
addition to English and Welsh, other languages were also found in the Cardiff population.
According to one of the studies, Cardiff residents were flexible in speaking 94 languages,
among which Somali, Urdu, Bengali and Arabic gains commonality.

3
MANAGEMENT
Fig: Parish Church of Llandlaff
(Source: Cardiff.gov.uk 2019)
Bishop, the Head of Church in Church of Wales Diocese of Llandlaff is the supreme
power to which the residents abide by for respecting the religious values. Archbishop of the
Roman Catholic Church ruled from 1916. Judaism is common among the communities.
However, until 1290, Jews were not permitted to settle in England and Wales. This reflects
the contradictions in the cultures, generating biases within the public regarding religious
attributes and values.
Fig: Pierhead Building
(Source: Cardiff.gov.uk 2019)

4
MANAGEMENT
Principality stadium, Pierhead Building, Welsh National Mueseum and Senedd are the
tourist attractions in Cardiff. Along with this, Cardiff Castle is famous among the tourists. It
comprises of many museums, which relives the cultural heritage. National History Mueseum
of St Fagans, the civic buildings are constructed around Queen Alexandra Gardens, which
lures the tourists. Along with this, Castel Coch upholds the Victorian architecture symbols.
Cardiff witnesses the conglomeration of the Castles, indicating the reign of Norman and
Welsh lordship of Senghenydd.
Cardiff was enlisted as finalist in the European Capital of Culture in 2008. In recent
years, the city has been voted as the as the eighth favourite UK city by the readers. This
enhances the glory and fame of Cardiff culture across the globe. The destination is also
enlisted as one of the top 10 destinations in UK by the official tourist boards in the website
Visit Britain and US travel guides. Annual events are conducted in the parks, which lures the
children and the tourists. Reference can be cited of the Great British Cheese Festival, which
is an initiative towards increasing the enthusiasm of the tourists travelling with children.
Concerts are also held within the city, which helps in placing targets on the customers,
possessing passion towards music.
Bute Park is an effective source of recreation for the tourists. Along with this, there
are clubs and pubs, which offer quality services for fulfilling the entertainment needs of the
tourists.

5
MANAGEMENT
Fig: Bute Park
(Source: Cardiff.gov.uk 2019)
High profile sports events are conducted in the Cardiff Arms Park.
Fig: Cardiff Arms Park
(Source: Cardiff.gov.uk 2019)
All Wales’ multi-sports agencies assist the governing bodies in organizing sports
events. The residents are passionate towards rugby, football and cricket among others.
The shops of Cardiff are mainly located in the Queen Street and St. Mary Street. In
the suburbs, there are retail parks together with the markets in the city centre and Splott.
Renovation of St. David’s Centre enabled Cardiff to construct a shopping centre, which was
1,400,000 square feet. This enlisted Cardiff as one of the largest shopping centres in United
Kingdom.

6
MANAGEMENT
Fig: St. David Shopping Centre
(Source: Cardiff.gov.uk 2019)
Transport is easily accessible, which helps the residents and the tourists to commute
from one place to other. Suburban rail system connects the valleys and the rail routes,
centrally controlled by the Transport Authority of Wales. Alliance with the Central bus
services upgrades the standards and quality of the Air services. The travel guides are
uploaded in the websites, which helps the tourists to find the routes for reaching to the hotels
from the airports and also in sight seeing services.
Fig: Central railway station of Cardiff
(Source: Cardiff.gov.uk 2019)
Fig: Cardiff bus service

7
MANAGEMENT
(Source: Cardiff.gov.uk 2019)
Organizing quiz, contest for the customers is apt for the government of Cardiff to
influence the purchasing power of the customers. Evaluation and audits of the services is
crucial for developing customer oriented services. Systematic and rational approach towards
these activities reflects the proper use of power and authority to enhance the culture of
Cardiff.

8
MANAGEMENT
References
Cardiff.gov.uk 2019. Croeso i Gyngor Caerdydd | Welcome to Cardiff Council. Available at:
https://www.cardiff.gov.uk/ENG/Pages/default.aspx [Accessed on 21st May 2019]

9
MANAGEMENT
Bibliography
Boylorn, R.M. and Orbe, M.P. eds., 2016. Critical autoethnography: Intersecting cultural
identities in everyday life (Vol. 13). Routledge.
Dittmer, J. and Bos, D., 2019. Popular culture, geopolitics, and identity. Rowman &
Littlefield Publishers.
McDowell, S., 2016. Heritage, memory and identity. The Ashgate research companion to
heritage and identity. Hampshire, pp.37-53.
McLean, K.C., Lilgendahl, J.P., Fordham, C., Alpert, E., Marsden, E., Szymanowski, K. and
McAdams, D.P., 2018. Identity development in cultural context: The role of deviating from
master narratives. Journal of personality, 86(4), pp.631-651.
Moran, M., 2018. Identity and Identity Politics: A Cultural-Materialist History. Historical
Materialism, 26(2), pp.21-45.
Paquette, J. ed., 2016. Cultural policy, work and identity: The creation, renewal and
negotiation of professional subjectivities. Routledge.
Smith, M.K., 2015. Issues in cultural tourism studies. Routledge.
Tsui, A.B. and Tollefson, J.W., 2017. Language policy and the construction of national
cultural identity. In Language policy, culture, and identity in Asian contexts (pp. 11-32).
Routledge.
Whelan, Y., 2016. Heritage, memory and the politics of identity: New perspectives on the
cultural landscape. Routledge.

10
MANAGEMENT
Zebracki, M. and Palmer, J.M. eds., 2017. Public Art Encounters: Art, Space and Identity.
Routledge. Avruch, K., 2015. Context and pretext in conflict resolution: Culture, identity,
power, and practice. Routledge.