Factors Affecting Tourism in Gold Coast, Queensland

Management
Destination management plan report
4/6/2019

Management 1
Contents
Introduction......................................................................................................................................2
Overview of chosen tourist destination...........................................................................................3
Attractions....................................................................................................................................3
History.........................................................................................................................................3
Record visitors.............................................................................................................................4
Emerging trends or shifts in consumer travel patterns....................................................................4
Inflow of Chinese market............................................................................................................4
Tourists want quiet and calm place.............................................................................................5
Shift in climate.............................................................................................................................5
Cultural issues..................................................................................................................................5
Strategies......................................................................................................................................6
Target market...................................................................................................................................7
Marketing strategies.........................................................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Management 2
Introduction
The aim of the assessment is to investigate the factors that can contribute in decline of the
tourism within the destination. The destination that has been selected is Gold coast, Queensland
as this assessment is supported with the previous assessment. The report analyse the conditions
that are present at the developing tourist destination that shows the motive to form the strategies
with the motive to support the growth of tourism.

Management 3
Overview of chosen tourist destination
Australia is place of tourist attraction and one of the famous tourist places is Gold Coast that is
located in Queensland State of Australia. This has been found that in one of the Australia
government report; this was found that approximately 6 million tourists visit the region of Gold
coast. This tourist hub is the glamorous coastal strip that is aptly named Surfers paradise and it is
seem to be as the Aussie version of the Miami Beach (Australia, 2019).
Attractions
The attraction includes the places where the visitors like to visit when they visit the Gold Coast.
In the list of the top attractions it include Surfer Paradise beach, SkyPoint, Sea world,
Currrumbin Sanctuary of Wildlife, Some of the beach with the Coolangatta Beach. In addition to
this, there are many places where the visitors visit and this add-on to the economy of country
(Gold Coast, 2019).
History
In the year 1770, the point Danger and Mt Warning, this was discovered and named by the
captain cook. The tourism industry is growing into the 1950s local businesses that began to adopt
term of the Golf Coast in their names. This has been found that the on 23rd October 1985 the
Town of the South Coast was renamed as the Town of the Gold Coast (Gold Coast, 2019). This
has been found that by the turn of the 21st Century, the destination had shrugged off its present
shady past which is fully embraced with a new tourism, economic as the as boom in real estate
(Australian Government, 2019). This has been found Gold Coast location has an awakening
beachside area for the holiday with the population of just over 30,000.