Market Structure Analysis of Apple Inc.

Management Economic

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Description of Apple Inc. and its products/services................................................................1
2. Market analysis of Apple Inc. to analyse its competitive image and revenue status...............2
3. Discussion on different market structure faced by Apple Inc.................................................6
4 a) Critical discussion on types of market structure to suggest the optimal structure for Apple
Inc................................................................................................................................................7
4b) Key suggestions on interferences of government on operational activities of Apple Inc. in
terms of societal benefits.............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Today, to run business in efficient way, it is essential for every firm to conduct a proper
economic analysis. It helps in evaluating company’s performance and where changes are need to
be done, to gain more profitability (Li, 2018). For this purpose, number of theoretical and
conceptual models can be applied such as supply and demand, cost analysis price elasticity and
more. A study is going to conduct on handset of Apple Inc. for applying the different
microeconomic concepts, to analyse its managerial decision making process. The reason behind
chosen this particular product of respective company, is its market demand, where offering the
wide range of android phones with unique features help Apple to gain high brand position in
technology industry. For analysing how different factors like market structure, government
policy and more affect its economic decisions, a complete history will be evaluated under present
assignment. Along with this, key suggestions for operating business in optimum market structure
are also made.
MAIN BODY
1. Description of Apple Inc. and its products/services
In development of economy, technology sector shares a maximum contribution role, which
not only helps companies in operating their businesses, but also in reaching the potential
customers (Nainggolan and Hidayet, 2020). One of the such technological innovation includes
smartphones, that aid in growing the telecommunication market at worldwide level. It has
become hub in lives of every person that makes them connect with entire world. With
innovations, smartphones or mobile handsets are getting well-equipped and more compact.
Therefore, it is considered as important tool for all sectors, including corporations, educations,
government and more, for connecting with others (Farr and Faber, 2018). Smartphone with high
version of android features act as walking encyclopaedia, which help corporations in taking
business at next level. Apple Inc. is one of the technological company, which is known for its
fascinating and offering more attractive smartphones, PC, watches and digital gadgets. This
multinational manufacturing company is mainly headquartered in California, US and founded by
Steve Jobs in 1976. But today, it operates business and offer products at worldwide level. It
offers a wide range of products and services like iPhone series, iOS, Apple TV, smartwatch,
Apple Books, iMessage, iCloud and more.
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