MANAGEMENT ECONOMICS - 2

MANAGEMENT
ECONOMICS – 2

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. History of Apple and its Manufactured Products and Services............................................3
2. Market Structure in Which Apple currently Operates in......................................................4
3. Different Market Structure in Which Apple Operated in the History..................................5
4. A) Optimal Market Structure for Apple to Operate in.........................................................8
4. B) Lesser or Greater Government Intervention.......................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Market structure can be defined as the organisational and external characteristics of a
given market in which a business organisation operates in. The market structure is primarily of
four types – Perfect Competition, Oligopoly, Monopoly and Contestable Market. The market
structure is influenced by various factors such as number of businesses operating in the particular
market, market share of businesses, product differentiation etc. (Auer and Schoenle, 2016).
Different types of market structures provide to the business organisation different opportunities
to conduct their operations in a successful manner within the operational industries. This report
analyses the past and current market structures in which Apple operates in.
MAIN BODY
1. History of Apple and its Manufactured Products and Services
Apple is an international technological business organisation that operates in various
global industries such as computer software, hardware, consumer electronics, cloud computing,
artificial intelligence etc. Apple was founded in 1976 by Steve Wozniak, Steve Jobs and Ronald
Wayne in a garage and has grown on to become one of the most successful, valuable and
profitable business organisations in the entire world. Apple operates from its operational
headquarters in California, USA. Throughout its operations, Apple has been innovating and
inventing new technological solutions that provide value to their customers. Apple was founded
as Apple Computer Inc., and specialised in manufacturing and selling electronic computer to the
consumers such as the Apple I, Apple II, Macintosh etc. Currently Apple specialised in selling
hardware products manufactured by them such as the IPhone, IPad, Apple Watch, Apple TV,
IPod etc., Apple also specialises in selling digital software services to their customers such as the
ITunes Store, Apple Music, ICloud, Mac App Store etc. Through its sustained successful
operations within the technological industry, Apple has become one of the most valuable and
profitable business organisations, with Apple’s brand value and reputation amongst the highest
in the entire world.