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Enquiry Management Systerm : TOSHIBA

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Added on  2021-04-21

Enquiry Management Systerm : TOSHIBA

   Added on 2021-04-21

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Running head: MANAGEMENT ENQUIRY IN TOSHIBA
MANAGEMENT ENQUIRY IN TOSHIBA
Name of the Student
Name of the University
Author Note
Enquiry Management Systerm : TOSHIBA_1
1MANAGEMENT ENQUIRY IN TOSHIBA
Table of Contents
1. Business strengths and weakness.................................................................................................2
Strengths......................................................................................................................................2
Weaknesses..................................................................................................................................3
2. Development of new product and services..................................................................................4
3. Competitors..................................................................................................................................5
4. Marketing strategies.....................................................................................................................6
References........................................................................................................................................9
Spreadsheet....................................................................................................................................10
1. Overall growth revenue of Toshiba in last five years (2013-2017).......................................10
2. Sales Growth of Toshiba in last five years (2013-2017).......................................................10
Enquiry Management Systerm : TOSHIBA_2
2MANAGEMENT ENQUIRY IN TOSHIBA
1. Business strengths and weakness
Toshiba is one of the leading electronic companies of Japan, who deals with different
product line in international market. The reputation of the company and their business expansion
came into news long before the new competitors had emerged (Salah 2015). The values their
products and customers’ trust trembled in recent few years, where the international business
arena was curtailed in a decreasing manner and business of Toshiba get huge threat from the
market. In this scenario, strength and weakness of the company is the major concern for
evaluating the mistakes and determine the problem situation faced by the company in last few
years.
Strengths
Toshiba is the leading power transmission and distribution company in the global market.
They have supplied their power energies in a different technologies’ sector in all over the
world. Good amount of revenue thus earned by that process and that help the companies’
infrastructure to grow.
Toshiba spends most of their sales revenue in research and development sector so that
qualities of the product will satisfy customers’ desire.
Toshiba got patented a large number of their products in America, a huge profit can be
earned through this nation. 300 billion dollars has been invested by the company in R&D
to get 2500 patent in the US (Toshiba.co.jp 2017). The company is considered as the
technological leader at this time, however, in case of modern product innovation and
marketing arena, the company is lagging behind.
Enquiry Management Systerm : TOSHIBA_3
3MANAGEMENT ENQUIRY IN TOSHIBA
The company has diversified range of electronic products which enhances the revenue
level of the company. The product portfolio is huge for the company and electrical and
computer accessories are the most important products among them.
The brand value of the company is essential also for an extended stretch in the
international market. In terms of the global brand standard published by Forbes, the
company is ranked in 727 of all global products (Toshiba.co.jp 2017).
Consistent marketing performance is the main USP for the company and that will help in
case of promoting the company in large scale and delivering the quality products for
customers.
The company is re-branding their business opportunities and eliminating risks in the
global nuclear power business. Toshiba Nuclear Energy Holding (UK) process
deconsolidated 2016 full year results and that encouraged business options for Toshiba to
formulate the process in a safe way.
Weaknesses
Toshiba energy concentration rate is very less and the company does not manufacture
green machines. The concept of the green machines lies in the less consumption of
energy and more productiveness from this energy, but Toshiba is not able to meet that
prospect that the US wants from that (Toshiba.co.jp 2017). The management considers
this fact as one of the major drawbacks for them but the infrastructure needed for changes
this entire setup is not affordable for the management of Toshiba.
The financial debt is a big concern for the company and that will downgrade the financial
aspect as well as the market value of the company. In case of Japan and US, Toshiba is
Enquiry Management Systerm : TOSHIBA_4

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