Running head: MANAGEMENT ENQUIRY IN TOSHIBA MANAGEMENT ENQUIRY IN TOSHIBA Name of the Student Name of the University Author Note
1MANAGEMENT ENQUIRY IN TOSHIBA Table of Contents 1. Business strengths and weakness.................................................................................................2 Strengths......................................................................................................................................2 Weaknesses..................................................................................................................................3 2. Development of new product and services..................................................................................4 3. Competitors..................................................................................................................................5 4. Marketing strategies.....................................................................................................................6 References........................................................................................................................................9 Spreadsheet....................................................................................................................................10 1. Overall growth revenue of Toshiba in last five years (2013-2017).......................................10 2. Sales Growth of Toshiba in last five years (2013-2017).......................................................10
2MANAGEMENT ENQUIRY IN TOSHIBA 1. Business strengths and weakness Toshiba is one of the leading electronic companies of Japan, who deals with different product line in international market. The reputation of the company and their business expansion came into news long before the new competitors had emerged (Salah 2015). The values their products and customers’ trust trembled in recent few years, where the international business arena was curtailed in a decreasing manner and business of Toshiba get huge threat from the market. In this scenario, strength and weakness of the company is the major concernfor evaluating the mistakes and determine the problem situation faced by the company in last few years. Strengths Toshiba is the leading power transmission and distribution company in the global market. They have supplied their power energies in a different technologies’ sector in all over the world. Good amount of revenue thus earned by that process and that help the companies’ infrastructure to grow. Toshiba spends most of their sales revenue in research and development sector so that qualities of the product will satisfy customers’ desire. Toshiba got patented a large number of their products in America, a huge profit can be earned through this nation. 300 billion dollars has been invested by the company in R&D to get 2500 patentin the US (Toshiba.co.jp 2017). The company is considered as the technological leader at this time, however, in case of modern product innovation and marketing arena, the company is lagging behind.
3MANAGEMENT ENQUIRY IN TOSHIBA The company has diversified range ofelectronic products which enhances the revenue level of the company. The product portfolio is huge for the company and electrical and computer accessories are the most important products among them. The brand value of the company is essential also for an extended stretch in the international market. In terms of the global brand standard published by Forbes, the company is ranked in 727 of all global products (Toshiba.co.jp 2017). Consistent marketing performance is the main USP for the company and that will help in case of promoting the company in large scale and delivering the quality products for customers. The company is re-branding their business opportunities and eliminating risks in the globalnuclearpowerbusiness.ToshibaNuclearEnergyHolding(UK)process deconsolidated 2016 full year results and that encouraged business options for Toshiba to formulate the process in a safe way. Weaknesses Toshiba energy concentration rate is very less and the company does not manufacture green machines. The concept of the green machines lies in the less consumption of energy and more productiveness from this energy, but Toshiba is not able to meet that prospect that the US wants from that (Toshiba.co.jp 2017). The management considers this fact as one of the major drawbacks for them but the infrastructure needed for changes this entire setup is not affordable for the management of Toshiba. The financial debt is a big concern for the company and that will downgrade the financial aspect as well as the market value of the company. In case of Japan and US, Toshiba is
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