MANAGEMENT. Executive Summary. The study highlights the

MANAGEMENT
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Executive Summary
The study highlights the importance and effective of management in business firms. The study
also discusses about the problems that the business firm has to face due to poor ethical standard
and structure. The study has highlighted the effectiveness of corporate social responsibility. The
study focuses on social media as a medium for advertisement. Recommendation for ABC Bank
has also been included in the study.
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Table of Contents
Introduction......................................................................................................................................3
Challenges of ABC Bank.................................................................................................................3
Measures for the challenges.............................................................................................................4
Corporate Social Responsibility......................................................................................................5
Advertisement through social media...............................................................................................6
Potential negative backlash from the public against the marketing campaign................................6
Reason for the backlash...................................................................................................................7
Proposals that could help the campaign and the bank.....................................................................8
Recommendations............................................................................................................................8
Conclusion.......................................................................................................................................9
Reference List................................................................................................................................10
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Introduction
Every business organisation or firm needs to have some ethical standards for attaining
transparency in the business operation and function. Ethical standards allow the firm to avoid
any kind of law or policy breach and maintain the business operation. The study shed light on the
approaches and measures to region the brand image and reputation in the society. ABC Bank has
lost its image and reputation in the society and among the customers mainly because of their
poor ethical culture. Unreasonable rate was charged from the clients that eventually led to public
injury. ABC Banks was to regain its reputation through the corporate social responsibility
activities. The CSR activities are very effective in gaining customers and community’s sympathy
and also help in building a good brand image in the market. ABC wants to advertise its CSR
activity through social media as it is one of the most effective marketing approaches.
Challenges of ABC Bank
Some of the activities of ABC Bank have caused public injury and these activities created a
negative impact of the clients and society. ABC Bank has breached several anti-money
laundering laws as well as the bank has charged the customers for the services that they have not
provided. ABC Bank was also criticized for lack of diversity among its board members and
executives. ABC Bank possessed poor ethical culture and this has led to take inadequate
decisions. The clients are unhappy with the service and banks attitude. ABC Bank lack
management and leadership and this are the main reason for the problems. The leaders and
managers of any business firm are accountable to guide the employees and ensure that the
employees are following the organisations structure, values and ethics. The banks culture is not
aligned with the government policies and this allowed the employees to take appropriate
decision. ABC Bank needs to make major changes in their structure, culture, ethics and policies
in order to regain the market value. The public injury has de-motivated the employees of ABC
Bank and they answer client’s queries. The employees are feeling embarrassed and ashamed of
the banks management and this might increase the employee turnover rate.
Lack of business structure is also a major challenge for ABC Bank and they need to come up
with new business strategies and goals in order to maintain the business growth and provide
standard and transparent service to the clients. Apart from all of the challenges, ABC Bank needs
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