Introduction of Management: Communication, Teamwork, Leadership and Motivation in Hell Pizza

This study discusses the issues related to communication, teamwork, leadership and motivation of Hell Pizza. The study aligns specific theories to each of these aspects and provides examples from the case study of Hell Pizza.

Running head: INTRODUCTION OF MANAGEMENT
Introduction of Management
Name of the Student:
Name of the University:
Author’s Note:

1INTRODUCTION OF MANAGEMENT
Introduction
Employee management is the process of dealing and controlling the employees towards
leading organizational success (Sharma et al., 2016). The study is concerned with discussion of
the issues related to communication, working with team, leadership and motivation of Hell Pizza.
On the other hand, the study will also align specific theories to each of these aspects and provide
the examples from the case study of Hell Pizza.
Communication
Definition of Communication
Communication is the act of conveying the intended meaning of a communication
message from one group or entity to other group or entity (Jiang & Men, 2017). This process is
extremely important for organizations to communication the important information to both
internal as well as external stakeholders.
Happenings in Hell Pizza
Issues in communication are likely to happen, when the actual meaning of the
communication message is distorted to the receiver of the message. In case of Hell Pizza, the
organization faced most controversial complaints in their advertising campaign for its Lust pizza,
which involved sending out condoms in promotional materials. It was negatively communicated
to the media and customers as sexual intuition.

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Shannon and Weaver Communication Model
Figure 1: Shannon and Weaver Communication Model
(Source: Harmon et al., 2015)
Shannon and Weaver Model Communication explain the communication between the
sender and receiver along with noise in the communication process. As per this model, the
meaning of actual message can be distorted in the presence of noise. In case of Hell Pizza, the
advertisement message of Lust pizza for sexual health and preventing teenage pregnancies was
actually distorted with the noise of media and customer concept like sexual intuition.
Media Richness
The controversy of advertisement for Lust pizza had sparkle of 685 written complaints.
Apart from that, the controversy of communication also attracted national media attention.
Sum Up
While summing up the communication aspect, the advertisement message of Lust pizza
had been misinterpreted to the customers and media having the concept of sexual intuition. The
actual message of sexual health and prevention of teenage pregnancy had got distorted to the
receiver.

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Working with Team
Definition of Working with Team
Working effectively with team requires the act, willingness and patience to work with
other colleagues. Collaboration, brainstorming and joint projects are the norms of team
environment in an organization. Moreover, the employees in a team environment work
collaboratively towards achieving the common organizational goals (Costa et al., 2014). Absence
of team identity and lack of participation lead to issues in a team environment.
Happenings in Hell Pizza
In case of Hell Pizza, more than 1000 employees are employed in total 66 stores nationwide
under one umbrella of Hell pizza brand. The organization has become able to manage all these
employees successful through initiating a teamwork environment. The integrity among the team
of different franchisees has led to collaborative working culture in this organization.
Comprehensive Discussion
Collaborative team environment encourages the employees towards sharing the common
organization goals for their successful completion. The team environment of Hell Pizza was
never hampered with lack of team indentify. Everyone in the organization used to work with
their individual freedom and with integration with each other for achieving the iconic brand
success.
Sum Up
While summing up the aspect of working in team, it can be seen that the employees of Hell Pizza
used to work in collaborative team environment. The integration among the employees of
different franchisees has ultimately led to high level of iconic success of the organization.
Leadership
Definition of Leadership
Leadership is the practical skill and ability of an individual to lead and guide other
individuals. It is about the ability of an individual towards directing and implementing plan and

4INTRODUCTION OF MANAGEMENT
motivating people to execute that plan (Fairhurst & Connaughton, 2014). Effective
organizational leaders create an inspiring organizational vision and lead the employees towards
achieving that vision.
Situation
The leaders can face extreme challenge without having a clear organizational vision,
which can hinder their ability towards leading the employees perfectly towards organizational
success. The leaders can also face issues having lack of accountability and poor execution of
plans. However, the business owners of Hell Pizza namely Callum Davies and Stu McMullin
were quite clear about organizational vision. Hence, they were capable of leading the employees
towards making unique quality Pizza for organizational competitiveness. They were also
accountable enough to provide freedom to the employees for inputting unique product ideas.
Framework 1: Transformational Leadership Style
Figure 2: Transformational Leadership
(Source: Choi et al., 2017)
Transformational leaders always identify the required organizational change, create clear
vision for guiding the change through inspiration and motivate employees towards executing the
changes. In case of Hell Pizza, the owners were quite apt to adopt the necessary changes for
leading organizational change through changing their online marketing and website design.

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Transformational leaders also delegate adequate freedom to the employees for inputting their
innovating ideas in organizational success. Likewise, the owners of Hell Pizza provide adequate
freedom the employees of the franchisees to input their unique ideas in Pizza preparation.
Framework 2: Contingency Leadership
Figure 3: Contingency Leadership
(Source: Fiedler, 2015)
Contingency leaders always take organizational decision based on the current situation
and motivate the employees towards successful implementation of the changes. In case of Hell
Pizza, the business owners took decision of creating a website for more corporate image and
upmarket look based of the competitive situation in the market.
Sum Up
While summing up the aspect of leadership, the leaders of Hell Pizza used to follow
transformational leadership style. Apart from that, they also follow contingency leadership for
adapting with changing business situation.

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Motivation
Definition of Motivation
Motivation is both the external and internal factors, which stimulate energy and desire
among people to be continually interested to make an effort for attaining a particular goal.
Motivation inspires a person to enact a certain action repeatedly.
Situation
Most of the organizations face issues in motivating their employees because of tedious
working environment and lack of reward and recognition. However, one of the most important
motivating factors for the employees of Hell Pizza was its flexible and funny working
environment. However, the zero-hour contract policy can be discouraging to the employees, as it
hampers their work life balance.
Framework 1: Process Theory: Expectancy Theory of Motivation
Figure 4: Expectancy Theory
(Source: Parijat & Bagga, 2014)
Expectancy theory explains that the behavior of employees results from conscious
choices among the alternatives whose intention is to minimize pain and maximize pleasure.
Expectancy is the belief that increased efforts lead to increased performance and instrumentally
is the belief that well performance leads to valued outcome. Likewise, the employees of Hell
Pizza were highly motivated to work harder for gaining rewarding appraisal from the

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management. On the other hand, the employees of Hell Pizza are also motivated with the valence
of gaining praise through their hard working.
Framework 2: Content Theory: Herzberg Motivation Theory
Figure 5: Herzberg Motivation Theory
(Source: Lazaroiu, 2015)
As Herzberg theory, hygiene factors like flexible company policy, interpersonal relation
and job security is extremely important for the existence of motivation among the employees.
The employees of Hell Pizza were also highly motivated with the collaborative working culture
of the workplace. However, zero-contract policy used to hamper the work life balance of the
employees, which was de-motivating to them. Furthermore, the motivational factors like
responsibility, sense of achievement and promotional opportunities yield positive satisfaction
among the employees. Likewise, the increased responsibility of the employees of Hell Pizza’s
Franchisees has increased their motivation to work harder for organizational success.
Sum Up
While summing up motivation factor, the employees of Hell Pizza were motivated with
an encouraging and funny working environment. However, the zero-hour contract was quire
tedious for the employees to work in the organization.

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Conclusion
While concluding the study, it can be said that Hell Pizza faced extreme controversy in
their advertisement strategy. On the other hand, the leaders of the organization used to follow
transformational leadership for encouraging the employees in fostering unique ideas.

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Reference List
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