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Strategies and Investment for Park Hyatt Sydney

   

Added on  2023-04-21

8 Pages1550 Words371 Views
Running Head: MANAGEMENT 0
HOSPITALITY AND TOURISM
MARKET

MANAGEMENT 1
Contents
Overview .............................................................................................................................. 2
Present Corporate Operation ................................................................................................. 2
History .............................................................................................................................. 2
Place and Distribution ....................................................................................................... 2
Pricing of Rooms .............................................................................................................. 3
Amenities .......................................................................................................................... 3
Promotion ......................................................................................................................... 3
Vision, Mission and Values ............................................................................................... 4
Segmentation, Targeting and Positioning ........................................................................... 4
Recommended Future Campaign ........................................................................................... 4
Recommended Innovative Idea ............................................................................................. 5
References ............................................................................................................................ 7

MANAGEMENT 2
Overview
This portfolio aims to analyse strategies and propose an investment for a firm. In this portfolio,
future strategies and plans are developed for Park Hyatt Sydney in relation with hospitality
sector. Moreover, it also depicts how a 5-star hotel operates.
This business portfolio is drawn on several points including current business operations,
recommended future campaign and innovative ideas.
Present Corporate Operation
History
Jay Pritzker founded Park Hyatt in 1957 (Landau, 2013). The Hyatt Hotel Business owns and
runs various brands such as Grand Hyatt, Park Hyatt, Hyatt Regency, Hyatt Place, Hyatt
Vacation Club and so on. Until 2017, Hyatt owns 13 brands with more than 719 properties over
the globe.
Place and Distribution
Park Hyatt Sydney is situated on 7 Hickson Road, The Rocks Sydney, New South Wales,
Australia, 2000. There is a pleasing view of Sydney Opera House at Park Hyatt Sydney and it
also explores the vibrant Rocks village, occupied with cobbled laneways, cafés, fine art
gallerias, exhibition hall, and luxury stores (hyatt.com, 2018). In Australia, there are 7 Hyatt
from which 2 are located in Sydney named as Hyatt Regency Sydney and Park Hyatt Sydney.
In 2017, Hyatt was also announced as the best business hotels in Sydney as per 27th Business
Traveller Asia Pacific Awards at Hong Kong.
Source: (by author)

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