Management Important Question and Answer

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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MANAGEMENT
Table of Contents
Answer to Question 1.................................................................................................................2
i) Generating the Strategic Options Using Ansoff’s Matrix..................................................2
ii) Generating the Strategic Options Using Generic Strategies..............................................3
iii) Generating Strategic Options Using Attack versus Defense Strategies...........................5
iv) Generating Strategic Options Using the Strategic Clock.................................................7
Answer to Question 2.................................................................................................................8
Answer to Question 3...............................................................................................................11
References................................................................................................................................16

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Answer to Question 1
Keells supermarket is considered to be the chain of the supermarkets which is based
and headquartered at Sri Lanka and it is owned by the John Keells Holdings. The areas
served by the company is Sri Lanka and the products and services delivered by them includes
superstore, hypermarket as well as supermarket (Keells.com, 2020). The number of locations
served by the company in the present scenario includes 97 and in the respective assignment,
the particular organization will be analyzed for the analysis of the different aspects in a
positive manner.
i) Generating the Strategic Options Using Ansoff’s Matrix
Ansoff Matrix will be helpful for Keells in understanding the different strategies
which can be opted by them successfully.
Market Penetration- In the respective strategy, Keells can be looking forward for
increasing their current market place. The respective strategy is used by the different firms
which have the aim in penetrating deep in market with assistance of the existing products and
services. In the Sri-Lankan market, Keells have been able to adopt the strong position,
however, the company can continue to do so through number of various methods such as
decrementing prices for attracting more potential customers (Yu et al., 2018). The risks which
are associated with the strategy is low and it will be the positive factor for Keells.
Product Development- The respective strategy is the other aspect that can be used by
Keells for developing new products and catering the different needs of the existing
marketplace. In the respective purpose, the company would have to perform in an extensive
manner for expanding the range of products. In addition, as Keells have the strong
understanding of the marketspace, the company can be optimally investing in R&D for better

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catering the needs of existing customers (Xavier, Siddiquee& Mohamed, 2019). There is
medium level of risks included in the process which might be leading to different
consequences when the products do not comply with the customer’s requirements.
Market Development- Keells can be utilising the respective strategy of market
development for entering in the new marketplace with the assistance of the existing range of
products which are present (Wernerfelt, 2016). The respective aspect will be creating optimal
gain for Keells due to the strong understanding of the current marketplace as well as
possession of the different advancement in technologies for entering in the new market.
However, the company can choose the foreign market wherein the different actual kind of
needs along with requirements of the customer related segments which do not differ.
Diversification-The respective strategy will be involving high level of risks as Keells
will be entering in the new marketplace with the new product offerings. The strategy is
riskiest among all four as product and market development is needed and the same can be
mitigated with the help of related diversification (Vieira& Ferreira, 2018). The significant
kind of planning can be helpful for Keells in improving their position in leveraging the
strategy for expansion in the market successfully.
These are the four aspects of Ansoff’s Matrix for Keells and out of the four, the
company can be selecting the most appropriate one or two or all the four as per their
effectiveness and need.
ii) Generating the Strategic Options Using Generic Strategies
In case of Keells, the company uses the generic strategy for achieving the high level
of competitiveness which is mainly based on low cost along with correspondingly low selling
prices of the different products as well as services which are being offered to the different
customers. In such scenario, the generic strategy of Keells is Cost Leadership as it will be