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Running head: MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION Name of the Student Name of the University Author Note
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1MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION Table of Contents 1.Introduction................................................................................................................3 2.External environmental analysis................................................................................3 2.1.PESTEL Analysis......................................................................................................4 2.1.1.Political and legal...............................................................................................4 2.1.2.Economic............................................................................................................4 2.1.3.Sociological........................................................................................................5 2.1.4.Technological.....................................................................................................5 2.1.5.Environmental....................................................................................................5 2.1.6.Sub conclusion...................................................................................................5 3.Industry analysis........................................................................................................6 3.1.Porter’s five forces analysis.......................................................................................6 3.1.1.Competitive rivalry.............................................................................................6 3.1.2.Bargaining power of supplier.............................................................................7 3.1.3.Bargaining power of buyer.................................................................................7 3.1.4.Threats of new entrants......................................................................................8 3.1.5.Sub conclusion...................................................................................................8 4.Internal environment analysis....................................................................................8 4.1.Strategic capabilities..................................................................................................8 4.1.1.Strategic capabilities 1........................................................................................9
2MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 4.1.2.Strategic capabilities 2........................................................................................9 4.2.VIRO Framework....................................................................................................10 4.2.1.Strategic capabilities 1......................................................................................11 4.2.2.Strategic capabilities 2......................................................................................11 4.3.Value chain analysis................................................................................................11 5.SWOT......................................................................................................................12 6.Conclusion...............................................................................................................13 7.References................................................................................................................15 8.Appendix..................................................................................................................18 Appendix A....................................................................................................................18
3MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 1.Introduction Halogen foundation is one of the major non-profit foundations that have been operational in the Singaporean market. The concern is referred to as one of the major Institutes of Public Character that aims at training the enrolled students in the matters related to the leadership attributes that are required for the overall development of the concerned candidates in their future employed lives. The concern was founded in the year 2003 in the country of Singapore and attempts to help the concerned students and learners in developing the leadership skills that would help them in their future lives as professionals (Halogen.sg 2019). The following paper attempts a discussion on the analysis of the issues that are highlighted in the internal as well as the external environments that are faced by the organization in discussion, Halogen foundation. The paper opens with the discussion on the external environments that have been affecting the organization in discussion. The paper thereafter proceeds to discuss the effect of the internal environments on the operations of the company as well.The paper makes an attempt at discussing the various strategic frameworks and the models that need to be implemented in order to evaluate as well as improve the functionalities of the organization in the Singaporean markets. 2.External environmental analysis The external environmental analysis of an organization is necessary for the understanding of the various factors that are related to the proper analysis of the conditions that are presented within the given markets, the Singaporean market in this case (Nurmi and Niemelä 2018). The analysis of the various factors that are included within the external environment of the concerned organization is aptly done with the help of the PESTEL Analysis.
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4MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 2.1.PESTEL Analysis The key factors that are represented through the PESTEL Analysis refers to the political, economic, social, technological, environmental and the legal factors (Kara 2018). The following sectionattemptsananalysisoftheexternalenvironmentofoneofthenot-for-profit organizations that have been operational in the Singaporean markets. 2.1.1.Political and legal The political factors that have been affecting the concerned organization in discussion, Halogen Foundation refer to the governmental policies that are implemented by the Singaporean governments in the matters related to the various non-governmental organizations that deal with the training and the development of the individuals enrolled in such programs (Reinhardt et al. 2017). The major factors that are related to the legal factors that are presented within the territorial boundaries of Singapore. The legal factors that have been affecting the concerned organizations tend to deal with the laws of the immigration within the country that have been affecting the international students and residents who have been enrolled at the concerned leadership training institutions (Taylor 2018). 2.1.2.Economic The economic factors that affect the concerned organization in discussion refers to the degreeofthegovernmentalinterventionintermsoftheaidsthatareextendedbythe governmental as well as the various other industries that are existent within the Singaporean territories (Preece et al. 2015). The other economic factors that have been effective within the Singaporean territories refer to the rates of interest that are prevalent within the country.
5MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 2.1.3.Sociological The sociological factors that have been affecting organization in discussion, Halogen foundation refers to the attitude that is highlighted by the concerned students and the residents of the area who have been dealing with the issues regarding the concepts of work and leisure (Turner 2019). This leads to the conditions wherein the concern in discussion might be capable of attracting a greater client base in the future. 2.1.4.Technological The various technological factors that have been affecting the organization refer to the implementationof the varioustools and the techniquesthat are implementedwithin the organization in order to deal with the proper attraction of the students towards the organization (Nandram and Bindlish 2017). This has helped in the overall development within the given organization in discussion in terms of the technological advancements that have been undertaken by Halogen foundation. 2.1.5.Environmental The organization in discussion, Halogen foundation is observed to be highly affected by the environmental factors that are presented within the territorial boundaries of Singapore. The major environmental factor that has been affecting the company might refer to the conditions of the various areas wherein the concerned classes are held as well as the proper infrastructure that is held responsible for the given organization as well (Turner 2019). 2.1.6.Sub conclusion ThePESTLEAnalysisclearlyrevealsthefavorabilityofthegiventrainingand development industry that is presented within the country of Singapore. The PESTLE Analysis that have been discussed above however lacks in shedding light on the various factors that are
6MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION related to the overall analysis of the industry in discussion. In order to deal with the highlighted issue, the company is advised to undertake a VUCA Analysis (Nurlansa and Jati 2016). This in turn would help in the understanding of the internal environment of the industry. The VUCA Analysis would help in the proper determining of the internal analysis of the issues that are face by the company. The VUCA Analysis derives its nomenclature from the elements that are coveredwithinthemodel.Theseelementsgenerallyrefertothevolatility,uncertainty, complexity and the ambiguity factors that are encountered by the concerned organization (Reiter 2016). 3.Industry analysis 3.1.Porter’s five forces analysis The Porter’s five forces analysis is one of the most popular tools that has been in use in order to put forth a proper understanding of the competition that is faced by the concerned organization as well (Safa et al. 2015). The given model helps in the proper understanding and the estimation of the competition that is faced by the non-profit organization in discussion, Halogen Foundation. The implementation of the Porter’s five forces framework as has been put forth by Michael Porter would help in the determination of the competition rates that are being followed within the given industry. 3.1.1.Competitive rivalry The competitive rivalry that is encountered by the company in the given market is observed to be low. This is due to the fact that the Singaporean market is low on the various charitable institutes that provide education and training to the students on the factors that are related to the development of the leadership skills within the given organization. The issues that
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7MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION have been highlighted due to the presence of the competitive rivalry are often considered to be one of the major factors that affect a business organization. The major factors that are highlightedwithinthecompetitiverivalryofthetraininganddevelopmentalinstitutein discussion refers to the sustainability on the competitive advantage that is faced by the concerned organization,theexpensesoftheadvertisementsthatarehighlightedbytheconcerned organization in discussion (Ariffin and Sahid 2018). The organization in discussion, Halogen Foundation, might be advised to deal with the development of the proper strategies that are required in order to deal with the competition through the adherence of the organization to put forth the lower costs. 3.1.2.Bargaining power of supplier The suppliers of the organization might implement certain powers within the given organization is one of the major forces that affect the organization. The majority of the issues that are highlighted in this case refer to those that deal with the supplies that are received by the organization on the part of the government as well as the other companies that have been providing supplies to the concerned organization (Hassanien 2017). The concern in discussion, Halogen Foundation is observed to be facing a high bargaining power of the suppliers that is required for the overall development of the organization in the Singaporean markets. 3.1.3.Bargaining power of buyer The bargaining power of the buyers is yet another factor that has been affecting the overall growth of the organization in discussion, Halogen Foundation. The buyers of the organization in this case refer to the various students who have been enrolled at the concerned centers of the institution in quest of the proper knowledge and the skills that are required for the overall development of the students of the organization (Liu 2018). The company might have
8MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION been facing a low bargaining power of the buyers within the sector due to the absence of a higher number of the institutions that have been providing similar services. 3.1.4.Threats of new entrants The company in discussion, Halogen Foundation, is known to have been dealing with the various factors that are related to the threats that are posed due to the entry of the newer organizations in the similar fields. This in turn has been affecting the issues that are related to the receipts of the aids and the finances that are provide by the governmental bodies that have been present within the Singaporean territories (Holtskog et al. 2018). This in turn has been affecting the overall functionalities of the non-profit organizations like Halogen Foundation. 3.1.5.Sub conclusion The concern in discussion, Halogen Foundation, might be advised to deal with the implementation of certain techniques that are required for attaining the better positions within the given territorial boundaries. The above analysis highlighted the fact that the forces that have been discussed above are extremely suitable for the overall development of the education, training and the developmental sector that is presented within the given organization. The companyindiscussion,Halogenfoundationisadvisedtolookintothefactorsthatare highlighted due to the bargaining power of the suppliers as well as the competitive rivalry that is faced by the organization in discussion, Halogen Foundation within the Singaporean markets. 4.Internal environment analysis 4.1.Strategic capabilities The strategic capabilities of an organization generally refer to the various key capabilities that are highlighted by the organization in terms of the issues that involve the implementation of
9MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION the strategies within the organization. These strategies that are generally implemented by the concerned organizations tend to be assisting the overall growth and the improvement of the company in the future. The strategic capabilities of the organization might further deal with the issues that are related to the assets of the organization, the resources that are presented within the organization as well as the marketing positions that are adopted by the organization in discussion (Agwu and Onwuegbuzie 2017). The following section attempts a discussion on the strategic capabilities that are demonstrated by the concern in discussion, Halogen Foundation. 4.1.1.Strategic capabilities 1 One of the major strategic capabilities of the organization in discussion, Halogen Foundation refers to the proper maintenance of the physical resources that are presented within the organization. The concern is observed to have been laying major stress on the overall developmentsofthephysicalfactorsthatassisttheteachingprocesswithinthegiven organization.Theseincludethevariousmachinery,buildings,thelearningmaterials,the databases of the concerned streams of knowledge and so on (Glass, Kruse and Miller 2015). The proper identification of this strategic capabilities might be helpful in the overall development of the productivity as well as the flexibility of the concern in terms of the education that is being provided to the concerned students (Bondarenko et al. 2017). The proper implementation of the strategic capability in discussion would help in the achievement of the various gaps that are highlighted due to the increasing competition in the given markets. 4.1.2.Strategic capabilities 2 The financial resources that are faced by the organization also play a crucial role in the overall development of the issues that are highlighted within the given markets. The concern is observed to be majorly dependent on the various governmental aids as well as the endorsements
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10MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION that have been provided by the various leaders who have been demonstrating their interest in the activities that are undertaken by the concern (Steiss 2019). The other areas wherefrom the concern receive aids are the alumnus of the organization who have established themselves in their current field of work. 4.2.VIRO Framework The VRIO Framework refers to one of the mostly used business frameworks that assist in the overall development of the issues that are related to the strategic scheme that is followed within the organization. This particular framework helps in the overall development of the issues that are highlighted in the proper maintenance and adherence to the vision statement as well as the strategic implementations in the matters of the overall strategies that are implemented in terms of the issues that are related to the strategic choices as well as the internal and the external environments that are faced by the organization. the VRIO Analysis model helps in analyzing the internal environment of the given organization (Tresna 2018). The four major tenets of the model refer to the value, imitability, rarity and the organization of the services that are provided to the clientele of the organization. The VRIO Model for Halogen Foundation is as demonstrated below. ResourcesValueRarityImitabilityOrganization Access to internetYesNoNoNo FundraisersYesNoNoNo Human resourcesYesYesNoNo InnovationYesYesYesYes
11MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 4.2.1.Strategic capabilities 1 The above discussion states that the human resources play a major role in the overall development of the issues that are highlighted within the given organizations. These resources are inclusive of the various teachers, mentors, administrators, students as well as the non- teaching staff within the given organization. The people who have been mentioned above deal with the overall development of the students who have enrolled themselves in the courses that are offered by the concerned organization in discussion, Halogen Foundation. 4.2.2.Strategic capabilities 2 The analysis further highlights the fact that the innovative measures that are implemented within the organization also play a huge role in the overall development of the issues that are highlighted within the given organization. The innovative strategies that are implemented by the organization are observed to be one of the major strengths of Halogen Foundation and thus would help the concerned organization to gain a better insight into the overall improvement of the performance in the Singaporean territories. 4.3.Value chain analysis The failure along with the lower efficiencies of the concerned organization is observed to have been forming the basis of the modern managements. The concerned organizational management in the present-days refer to the various interlocking facilities that are presented in the overall creation of the corporate policies within the given organization as well as the planning of the investment in case of the key resources that are present within the organization (Glavas and Mish 2015). This in turn helps in the proper achievement of the goals that have been set by the organization in discussion, Halogen foundation. The value chain analysis further considers the experiences and the quality of the concerned managers who have been serving the
12MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION organization as well. The value chain analysis helps in the grouping and the segregation of the various business organizations in terms of the primary and the supportive activities. The tool is helpful in the proper demonstration of the issues that are related to the identification of the various activities that are presented within the internal and the external environment of the firm in discussion, Halogen Foundation (Jiang et al. 2018). This tool would help in the overall resolution of the issues that are being faced by the organization in discussion, Halogen foundation. 5.SWOT The management of the company refers broadly to the overall administration of the organization. The management of the organization involves the various activities and the strategies that are implemented by the concerned organization in the development of the issues that are encountered by the organization (Gürel and Tat 2017). This assists the accomplishment of the goalsand the key objectivesthat are maintainedby the institutionas well. The management of the organization also takes into account the leadership that is maintained within the organization. The SWOT Analysis of Halogen Foundation is as demonstrated below. StrengthsWeaknesses Skilled teaching staff Commitment towards the overall goals Proper participation in events Impropercommunicationwiththe enrolled students and their guardians High dependence on the technological factors OpportunitiesThreats
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13MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION Social exposure to the students Increased participation of the students Increased participation of the teachers. Confidentiality regarding the data that is stored within the database Security of the students 6.Conclusion The above discussion might be concluded stating that there are a number of approaches to the management of the non-profit organizations. These frameworks and the models help in the overall understanding of the various issues that are often highlighted to be the strengths and the weaknesses of the given organizations. The models discussed above help in highlighting the areas wherein the company might need to put forth a proper understanding of the ways in which the situations within the given organization might be taken care of. The external environmental analysis of an organization is necessary for the understanding of the various factors that are related to the proper analysis of the conditions that are presented within the given markets. The PESTLE Analysis that have been discussed above however lacks in shedding light on the various factors that are related to the overall analysis of the industry in discussion. In order to deal with the highlighted issue, the company is advised to undertake a VUCA Analysis. This in turn would help in the understanding of the internal environment of the industry. The VUCA Analysis would help in the proper determining of the internal analysis of the issues that are face by the company. The proper identification of this strategic capabilities might be helpful in the overall development of the productivity as well as the flexibility of the concern in terms of the education that is being provided to the concerned students. The innovative strategies that are implemented by the organization are observed to be one of the major strengths of Halogen Foundation and thus would help the concerned organization to gain a better insight into the overall improvement
14MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION of the performance in the Singaporean territories. The proper implementation of the strategic capabilities in discussion would help in the achievement of the various gaps that are highlighted due to the increasing competition in the given markets. The above discussion presents an overall analysis of the various internal as well as the external markets that are influential for the company in discussion, Halogen Foundation.
15MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 7.References Agwu, M.E. and Onwuegbuzie, H., 2017. Strategic importance of functional level strategies aseffectivetoolsfortheachievementoforganizationalgoals.ArchivesofBusiness Research,5(12). Ariffin, A.S. and Sahid, M.L.I., 2018. Competitiveness Analysis of ASEAN Automotive Industry: A Comparison between Malaysia and Thailand.Journal of Science, Technology and Innovation Policy,3(2). Bondarenko, T.G., Isaeva, E.A., Orekhov, S.A. and Soltakhanov, A.U., 2017. Optimization ofthecompanystrategicmanagementsysteminthecontextofeconomic instability.European Research Studies,20(2), p.3. Glass, J.R., Kruse, G.H. and Miller, S.A., 2015. Socioeconomic considerations of the commercial weathervane scallop fishery off Alaska using SWOT analysis.Ocean & Coastal Management,105, pp.154-165. Glavas, A. and Mish, J., 2015. Resources and capabilities of triple bottom line firms: going over old or breaking new ground?.Journal of Business Ethics,127(3), pp.623-642. Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review.Journal of International Social Research,10(51). Halogen.sg 2019.Halogen Foundation Singapore – To inspire and influence a generation of youngpeopletoleadthemselvesandotherswell.[online]Halogen.sg.Availableat: https://halogen.sg/ [Accessed 22 Aug. 2019].
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16MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION Hassanien, M.A., 2017. Strategic Planning in Higher Education, a Need for Innovative Model.Journal of Education, Society and Behavioural Science, pp.1-11. Holtskog, H., Carayannis, E.G., Kaloudis, A. and Ringen, G., 2018. The Financial Crisis. InLearning Factories(pp. 23-36). Palgrave Macmillan, Cham. Jiang, R., Mao, C., Hou, L., Wu, C. and Tan, J., 2018. A SWOT analysis for promoting off- site constructionunder the backdrop of China’s new urbanisation.Journal of cleaner production,173, pp.225-234. Kara, E., 2018. A Contemporary Approach For Strategic Management in Tourism Sector: PESTEL Analysis on The City Muğla, Turkey.İşletme Araştırmaları Dergisi,10(2), pp.598- 608. Liu, H., 2018.A Strategic Analysis of Chinese Airline Industry under Online Environment: In the Case of China Southern Airlines. Scientific Research Publishing, Inc. USA. Nandram,S.S.andBindlish,P.K.,2017.ManagingVUCAThroughIntegrativeSelf- Management. Springer. Nurlansa, O. and Jati, H., 2016. Analysis porter’s five forces model on Airbnb.Elinvo (Electronics, Informatics, and Vocational Education),1(2), pp.84-96. Nurmi, J. and Niemelä, M.S., 2018, November. PESTEL Analysis of Hacktivism Campaign Motivations. InNordic Conference on Secure IT Systems(pp. 323-335). Springer, Cham. Preece, C., Chong, H.Y., Golizadeh, H. and Rogers, J., 2015. A review of customer relationship(CRM)implications:benefitsandchallengesinconstruction organizations.International Journal of Civil Engineering,13(3), pp.362-371.
17MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION Reinhardt, R., Domingo, S.G., García, B.A. and Christodoulou, I., 2017, June. Macro environmental analysis of the electric vehicle battery second use market. In2017 14th International Conference on the European Energy Market (EEM)(pp. 1-6). IEEE. Reiter, S.L., 2016. Corporate profit, social welfare, and the logic of capitalism.Business and Society Review,121(3), pp.331-363. Safa, M., Shahi, A., Haas, C.T., Fiander-McCann, D., Safa, M., Hipel, K. and MacGillivray, S.,2015.Competitiveintelligence(CI)forevaluationofconstruction contractors.Automation in Construction,59, pp.149-157. Steiss, A.W., 2019.Strategic management for public and nonprofit organizations. Routledge. Taylor, S.P., 2018. Strategic management assessment: the first gypsy & traveller Community InterestCompany(CIC)inEngland.GlobalJournalofEngineeringScienceand Researches,5(3), pp.33-53. Tresna, P.W., 2018. Analysis of the Sustainable Competitive Advantages of the Creative Industry in Bandung City.Review of Integrative Business and Economics Research,7, pp.225-231. Turner, P., 2019. The Ecology of Healthcare. InLeadership in Healthcare(pp. 17-43). Palgrave Macmillan, Cham. Turner,P.,2019.TheImportanceofProfessionalCredibility.InLeadershipin Healthcare(pp. 173-202). Palgrave Macmillan, Cham.
18MANAGEMENT IN PRACTICE – HALOGEN FOUNDATION 8.Appendix Appendix A Models PESTEL Analysis
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