Management in a Global Business Environment

RUNNING HEAD: MANAGEMENT INA GLOBAL BUISNESS ENVIRONMENT
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13 CABS
Management in a global business environment
Essay
Student Name
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MANAGEMENT IN A GLOBAL BUISNESS ENVIRONMENT
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International expansion is a complex process that required heavy planning and funding.
13cabs a leading Australian company runs its business online by implementing the Taxi Tracker
feature on the smartphone applications. The company decided on overseas expansion in the other
countries so this report analyses the challenges that a company might face and effective solution
process. Qantas gives as a practical example because the company had recently expanded its
business from Australia to other countries (Butler, 2012)
13cabs is a leading international taxi company in Australia, which operates about 7,400
taxis through a number of companies or entities. The company also runs its business online by
implementing the Taxi Tracker feature on smartphone applications. The mobile application of
the company helps people by storing server on the 13 cabs with the photo registration number of
taxi and GPS coordinates where the photo is located this feature of a company is known as
geotagging. Geo-tagging feature of 13 cabs is available on the I-phone, Android and Windows 7
apps. In 2012, the company launched a campaign named “Scare campaign” to targeting the
younger women, which is stopped due to the petition against it (13cabs, 2019).
13 cabs compared with the Uber and ola is transportation of choice for locals and tourists
in Australia. Uber give choices that are more different to the consumers from ever to get where
they need to go. The major difference between 13 cabs and Uber is price rides that 13 cabs take
the consideration of speed and flow of traffic but Uber do not take such type of consideration. 13
cabs compared with the DiDi, it has additional services such as DiDi bus, DiDi hitchhiking and
DiDi driver.
Feature Uber/Ola 13cabs Winner
1. Availability Its availability is in major
and regional cities such as
Coast, the sunshine Coast
and Newcastle.
13cabs distribute its services
in every city and towns in
Australia
13cabs
2. Types of cars Sedans, luxury sedans,
SUV’s, Vans provided by
the Uber and ola
Sedans, SUV’s, Vans
provide by the 13cabs
Both

MANAGEMENT IN A GLOBAL BUISNESS ENVIRONMENT
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Uber
3. Charges Uber does not charge based
on the moving and or stop-
go traffic.
This Taxi charge based on
moving and stops go traffic.
4. International
challenges
Uber enters into a
partnership with the
Southeast Asia to ride-
sharing rival Grab and
providing services to the
640 million potential
passengers.
13cabs mainly serves on a
domestic level and do not
have specific international
strategy.
Uber/ola
Expanding the business international bring many changes in the internal environment of
the company. 13cabs may face challenges in different languages, currencies and distance
measures whereas Uber solve the problem by changing the language setting in mobile
application. International expansion targets individual cities, which plays a unique factor in the
launching ( Evans, 2015). The transportation culture is different from countries to countries so
13cabs must evaluate the transportation services of the country in which it wishes to expand
otherwise various hurdles will come across. 13cabs must evaluate the technology to the
respective country in which the company planning to expand whereas Uber in the case of
transportation services give option to the customer to chat within the mobile application. Before
expansion in the international country, the company must evaluate the economic, political and
cultural environments to mitigate the barrier in expansion. The major problem arises in
international expansion is transportation barrier so the company before expansion must get the
solution (Dunnin, 2013).
Partnerships and collaboration is a better strategy to maintain international expansion.
The language and cultural barrier creates the communication barrier with the customers. The
company required appoints the person for managing the communication problems. Compliance
takes too much time in the international expansion with local rules and regulations whereas Uber
to solve the problem of legal issues build a management who will handle the laws and