Management Information System

Running head: MANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEM
Name of the Student
Name of the University
Author Note:

1MANAGEMENT INFORMATION SYSTEM
Table of Contents
Answer to Question 1..........................................................................................................2
Answer to Question 2..........................................................................................................3
Answer to Question 3..........................................................................................................3
Answer to Question 4..........................................................................................................4
Answer to Question 5..........................................................................................................4
Answer to Question 6..........................................................................................................6
Answer to Question 7..........................................................................................................6
Answer to Question 8..........................................................................................................7
Answer to Question 9..........................................................................................................8
Answer to Question 10........................................................................................................9
Answer to Question 11......................................................................................................11
References..........................................................................................................................12

2MANAGEMENT INFORMATION SYSTEM
Answer to Question 1
Value chain and value system at LEGO comes up with important tool which covers and
highlights the way in which the organization can add value to the products (Andersen and Ross
2016). It is mainly done by the help of manufacturing process at LEGO.
Inbound Logistics: Materials are mainly provided by German firm and Lego comes up
with some of the standard logistics (Kerr, Phaal and Thams 2017). So, as a result it does not have
any kind of bottleneck situation that will damage the bright future.
Operation: Projects at Lego are mainly looking for future which is looking for some
sophisticated software and any kind of analytical approach.
Outbound logistics: Lego makes use of various kind of hub centres that are merely
located to some of the retailers for proper control of inventory in much better way (El Sawy et al.
2016). It is mainly needed for creating some of the fewer stocks.
Marketing and Sales: Lego aims to follow a complete portfolio which comprises of
themes and license that are very much successful. It has merely taken part in the strategic group
with Warner Brothers.
Service: Lego group comes up customer retention scheme which is available on online
platform by the help of website. It is the point where the customers get the VIP point that is
needed for online purchase (Black, Tomlinson and Korobkova 2016). It merely provides
redirection which is needed for any kind of future purchase. On world-wide platform, there are
Lego clubs that aims to host the annual events and community blog which is completely
maintained.

3MANAGEMENT INFORMATION SYSTEM
Fig 1: Value Chain Linkage of Lego group
(Source: Pinto-Llorente et al. 2016)
Answer to Question 2
Lego group focused on cutting the overall cost and conducting a review on the whole
procurement process. In this, the number of suppliers which were reduced in huge way that is
very much significant in number (Nie et al. 2018). The organisation focused on outsourcing 20%
of the products by Flextronics and outsourcing the rest to some of the cheaper locations. The
overall sale of Lego products is very much seasonal in nature and order horizon is very much
shorter. The supply chain department of Lego group requires flexibility that ended in association
with Flextronics (Hu, Zheng and Lee 2018). Lego focused on proper management on global
operation in much more effective way.
Answer to Question 3
Lego has come up with new strategy for digital approach where they are planning to
develop games which can be played on multiplayer platform. In the year 2010, the new internet