Case Studies on Management Information System | Report

Instructions The case studies below provide you with an opportunity to critically analyze events that are taking place in real-life businesses. This helps to develop your critical thinking and research skills as you research each of these scenarios. For this assignment, you will review four case studies, one from Chapter 9, one from Chapter 10, one from Chapter 11, and one from Chapter 12. Then, you will evaluate the studies and respond to each of the questions below, using both critical thinking and theory as well as supporting documentation. In Chapter 9, read the case study ”Soma Bay Prospers with ERP in the Cloud” on pages 345–346 of the textbook. Then, address the prompts below. Describe the problem that Soma Bay encountered in this case study. Why was an enterprise resource planning (ERP) system needed to solve the problem? 

Running head: MANAGEMENT INFORMATION SYSTEM
Management Information System
Name of the student:
Name of the university:
Author Note

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Case study 1: “Soma Bay Prospers with ERP in the Cloud”
The issue demonstrated in the case have come out from the political up heals and poor
financial situations at Egypt. As the resolution was going on at Egypt during 2011, it was President
Hosni Mubarak who has overthrown the mass disruption across Egypt. This resulted the currency
value to drop notably resulting with the tourism sector who suffered lots of economic loss of $1.3
billion. Also the economy started to make itself established, the tourism continued the struggle for
recovering the financial crisis. Though the issue was out of control of Soma Bay, still that has
adverse effect on business. Thus the management needed to adjust for finishing the remedy of the
issue (Laudon, 2007).
Here, the ERP is required to resolve the issue is it focuses on IT costs, overall visibilities.
Developed reporting and planning, total customizations, developed efficiencies, customer services,
data security and qualities and developed workflows and collaborations. However, the ERO system
can bring problems like adequate training. As it gets implemented. The resentment from the staffs
can occur. Then there is issue with implementation time, employee retention, and sufficient level of
training, cost of maintenance and investing in internal hardware (Leu & Lee, 2017). The selection
process of ERP can also carefully take into consideration of operational necessities of specific
vertical sector. This is because the operational excellence can equate the development in
responsiveness and quality and also reduction is cost of production and time of process (Hasan et al.,
2018).
Case study 2: “A Nasty Ending for Nasty Gal”
The social media can be used as marketing tool for Nasty Gal as it is one of the versatile an
cost-efficient strategy that they can utilize for reaching target audiences and enhance the sales in due

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time. It is an effective social tool for them as that can determine various social media channel Nasty
Gal need to have the presence in. It is also useful to come up with social media plan, create channels
very early, create relationship with the influencers, link to proper audience and take part in various
conversations (Laudon, 2007).
There were many causes behind Nasty Gal’s failure. Their sales began to drop to 85 million
dollars during 2014 and 77 million dollars during 2015. Their fast expansion has been fuelled
through high spending in marketing and advertising. Besides, they also wasted money over the
things that never warranted huge expenditures. Moreover, Nasty Gal quintupled their headquarters’
size through moving the location of 50,300 foot during 2013 at Los Angeles. This was far more area
than needed by them from the experts from the industry. Different measures could be taken from
filling the bankruptcy. Here, e-commerce is the category growing fast and the employees are
expected to move on with fast pace. The internal systems of balances and checks are vita for the
success of them. Hence, it is vital to highlight that for Nasty Gl. Because of excessive development,
it is has possibly complicated for them to check the internal matters that has created instant issues
(Valos et al., 2016).
Case study 3: “Can Cars Drive Themselves–And Should They?”
The benefits of automated cars include the decline amount of accidents. It prevents various
error of human beings occurring as the system manage the vehicle. Moreover, it lessens the traffic
jams. They can detect traffic issue earlier and identify detours ad road fixing instantly. Further, it
provides stress-free parking. Regarding accessibility towards transportation, they assist disabled
personnel and senior citizens towards accessible and secured transportations. Besides, as far as
disadvantages are considered, the high-tech equipment and vehicles are costly in nature. Again, there
are security and safety concerns. Next, it is prone towards hacking and brings lesser job

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opportunities for other people. There might be failure of sensors as any drastic weather condition
take place. As they are autonomous and can operate responsibly, they require replication (Hubbard,
2017). Nonetheless, there are few decisions that are more than mere mechanical application of
various traffic laws and to plot the secured path. Regarding social perspective, they influences auto
industry significantly. They can decrease the frequency of vehicle accidents and reduce needs of the
insurances. Definitely, proper investment in the area would prove to be effective. As per reports of
“Business Insider Intelligence” approximately ten million cars have those technology of automated
navigation would come to road during 2020. Besides, it is also predicted that about fifteen percent of
the cars sold during 2030 can be totally autonomous (Banks & Stanton, 2016).
Case study 4: “Anthem Benefits from More Business Intelligence”
The talent data and human resources are scattered among various spreadsheets and systems.
Hence, they are complicated to be aggregated and compared. The primary questions regarding
turnover rate and open positions at present has generated various answers. This depends on who has
asked that and under similar work groups and location. For developing the recruitment of HR
departments, promotion, hiring and programs of employee development are important areas of
concern. Again, Anthem developed cloud-based PDC or People data Central portal. Here, the
interactive type of workforce intelligence dashboard has been letting the human resource and other
users of Anthem to access and then ask queries like using third-party and internal data. Besides, they
have been serving 56,000 staffs and presenting information in reports, graphs and dashboards and
additional visual formats that has eve easy to manipulate and comprehend. The data analytics
abilities are developed as there are 7 dashboards, in the hire-to-retire operations, fifty summary
views. From there users could drill down in-depth report and other links o additional training and
data sources (Laudon 2007). Again, the portal is helpful to make better decisions for the HRs as it

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utilized the HCM or Human Capital Management Cloud and Oracle Business Intelligence Cloud
Service. The Oracle Business Intelligence Cloud Service delivers powerful information analytics
tools as their cloud service present for anyone. Their service involves different tools for ad hoc query
any assessment, different interactive reports and dashboards (Elger et al., 2016).

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References:
Abeza, G., O’Reilly, N., & Seguin, B. (2019). Social media in relationship marketing: The
perspective of professional sport managers in the MLB, NBA, NFL, and NHL.
Communication & Sport, 7(1), 80-109.
Banks, V. A., & Stanton, N. A. (2016). Keep the driver in control: Automating automobiles of the
future. Applied ergonomics, 53, 389-395.
Elger, K., Biskaborn, B. K., Pampel, H., & Lantuit, H. (2016). Open research data, data portals and
data publication–an introduction to the data curation landscape. Polarforschung, 85(2), 119-
133.
Forret, M., Smrt, D., Sullivan, S. E., Carraher, S. M., & Schultz, J. L. (2018). What is HR/why is HR
important/strategic HRM. In Teaching Human Resource Management. Edward Elgar
Publishing.
Hasan, M. S., Ebrahim, Z., Mahmood, W. H. W., & Ab Rahman, M. N. (2018). Factors influencing
enterprise resource planning system: A review. Journal of Advanced Manufacturing
Technology, 12(Specialissue1), 247-258.
Hubbard, S. M. (2017). Synthesis of Automated Vehicle Legislation (No. FHWA/IN/JTRP-2017/21).
Purdue University. Joint Transportation Research Program.
Laudon, K. C. (2007). Management information systems: Managing the digital firm. Pearson
Education India.

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Leu, J. D., & Lee, L. J. H. (2017). Enterprise resource planning (ERP) implementation using the
value engineering methodology and Six Sigma tools. Enterprise Information Systems, 11(8),
1243-1261.
Valos, M. J., Habibi, F. H., Casidy, R., Driesener, C. B., & Maplestone, V. L. (2016). Exploring the
integration of social media within integrated marketing communication frameworks.
Marketing Intelligence & Planning.