Management Information Systems: How Companies Use MIS for Competitive Advantage

This report investigates how companies use Management Information Systems (MIS) to perform routine business operations effectively and efficiently. It explores the features of MIS used by chosen organizations, legal and organizational requirements, and the linkage between MIS and competitive advantage. The report also provides recommendations and a plan for future development of MIS.

[Date]
Management Information Systems
[Document subtitle]
Davinder Saini
[company name]

1 CONTENTS
1 Contents........................................................................................................................................1
2 Introduction...................................................................................................................................1
3 Task – 1.........................................................................................................................................2
3.1 Management Information System (MIS)...............................................................................2
3.2 How data is used within organizations...................................................................................2
3.3 Features of MIS used by chosen organizations......................................................................2
3.4 Legal and organizational requirements for MIS.....................................................................4
3.4.1 Legal requirements........................................................................................................4
3.4.2 Organizational requirements..........................................................................................4
3.5 The linkage between MIS and competitive advantage...........................................................4
4 Activity-2......................................................................................................................................5
4.1 Chosen organization – KFC...................................................................................................5
4.2 Effectiveness of MIS.............................................................................................................5
4.2.1 Weaknesses of the information system..........................................................................6
4.3 Recommendations..................................................................................................................6
4.4 Plan for the future development of the system.......................................................................6
5 References.....................................................................................................................................7
2 INTRODUCTION
The report aims to research how companies use different types of MIS (Management
Information Systems) to perform their routine business operations effectively and efficiently
and to achieve competitive advantages. This report is about Fast Truck Food (FTF) that has
been utilized as a restaurant selling fast food. As FTF is a new business, the organization does
not appropriate premises. In this report, Management Information System which has been
utilized by large and small business organizations have been investigated in order to find out
the best one that can be deployed and utilized by FTF organization.

3 TASK – 1
3.1 MANAGEMENT INFORMATION SYSTEM (MIS)
MIS is a kind of information system which has been utilized by organizations for the
analysis, coordination, visualization, and control of information that can be used for decision
making. In this section, Domino’s (large organization) and “Le Cafe” (small organization)
have been selected in order to investigate how they have been used MIS to perform their
routine business operations.
3.2 HOW DATA IS USED WITHIN ORGANIZATIONS
Domino’s is used customer’s and ordered product data (e.g. pizza ingredients, toppings,
delivery location, side orders, pizza crust, etc.) in order to perform routine operations. From
product order to product delivery process, data has been used by the management. The
organization is used big data-driven MIS to understand their customer’s requirements and
business performance. The management of the organization has processed collected data for
forecasting the demand, calculate order quantity, order period, suggestions of safety stock,
etc. Domino’s has been used PULSE (Franchise office system) for accurate and timely
reporting across all stores (TouchBistro, 2019).
On the other hand, In Le Café organization, data has been recorded, processed and stored by
the staff members when serving customers on a daily basis. Along with this, the organization
also uses data to identify trends, modify current food menu that will suit their changing needs
of customers.
3.3 FEATURES OF MIS USED BY CHOSEN ORGANIZATIONS
Parameters Domino’s Le Café
Types of MIS
used by
organizations
DOM (Domino’s Voice Activated Ordering
System)
and PULSE (Point of Sale System)
(PRIYAJNVCTC, 2017)
TouchBistro (TouchBistro, 2019)
Common
features
 Maintaining sales figures
 Compile customer information
 Reporting and administrative ability
 Creating a robust database
of customer profiles
 Create customized takeout

 Online ordering
 Accounting reports
 Focus checkout
 Inventory tracking
 Real-time reporting (Servant Systems,
2019)
 Manage discount coupons
 Customers can top up, pay, redeem and
collect points
 Data security
types
 Split bills
 Online order via
TouchBistro POS
 Reporting
 Manage discount coupons
 Customers can top up,
pay, redeem and collect
points
 Track organizational
performance
 Data security
 Menu sales reporting
Different
features
 Voice ordering with GPS tracking
 Mobile ordering through App
 Automated purchasing program
 Integration with
QuickBooks
 Develop customer floor
layouts
 Split bills
 Monitor venue in real time
How data is
stored securely
Domino’s complies with PCI (Payment Card
Industry) data security standard to maintain
data security through which customer’s
sensitive data cannot be exposed at the store
level (Hauss, 2009)
TouchBistro MIS allows Le Café
to set the security setting as per
the business requirements. The
management of Le Café has been
setting high security to limit the
tracking of customer and staff
activities over the cloud (Berisha-
Shaqiri, 2015).
Advantages of  Improves customer service  Easy for staff to learn the

MIS  Shorter training systems
 Reduced mistakes
 Fast and efficient delivery service
 Satisfied and happy customers
 Effective managerial decision making
functionality of the system
 Identify trends and modify
current restaurant menu
 Easy to use
 Improves customer
satisfaction
 Reduced mistakes
Recommended system – FTF organization can deploy MIS deployed by Domino’s for
providing great customer experience as it supports voice food ordering service.
and PULSE
3.4 LEGAL AND ORGANIZATIONAL REQUIREMENTS FOR MIS
3.4.1 Legal requirements
 FTF organization must maintain the security and privacy of its customers when using
MIS.
 The organization should comply with the Federal Privacy Act of 1974 when dealing
with sensitive information of consumers to run business.
 The organization should comply with ISO/IEC 27001:2013 for establishing,
maintaining, implementing and continually improving an ISMS.
 The organization must comply with the data protection act.
3.4.2 Organizational requirements
 Proper alignment with corporate strategy and MIS strategy (Bojmaeh, 2015).
 The staff members should be qualified and technical expertise so that they can
perform operations of FTF organization by using the proposed system.
3.5 THE LINKAGE BETWEEN MIS AND COMPETITIVE ADVANTAGE
Management Information System will allow FTF organization to gain a competitive
advantage in eight ways as listed below:
 Reducing cost
 Establishing high switching costs
 Raising barriers to market entrants

 Creating new products or services
 Enhancing services or products
 Establishing alliances
 Differentiating products and services
FTF organization will have to introduce innovative services or products for changing the way
of business operations and attaining competitive advantages (Berisha-Shaqiri, 2015).
4 ACTIVITY-2
4.1 CHOSEN ORGANIZATION – ATHE
ATHE is one of the famous educational institutions which works with 200 recognized
training centers in thirty-five countries (ATHE, 2019). It offers a broad range of internationally
and vocationally oriented qualifications such as healthcare, law, computing, business, and
management, etc. Currently, ATHE organization is using an online portal (Online Learning
Management System) providing exceptional learning services. Students can submit their
registrations forms easily by entering email and password in the online portal. Students,
faculty members, administration staff are the main users of the LMS.
Why ATHE uses MIS
1. Operational excellence
2. Online registration
3. External staff verification
4. Competitive advantage
5. Course management
6. Fulfill all demands of learners
7. Deliver highest standards of customer service
8. Manager users and their roles
4.2 EFFECTIVENESS OF MIS
 The ATHE organization is currently using LMS for the documentation,
administration, reporting and training programs and educational courses.

 Students can gain access to an online portal by entering their account login
credentials. The Information system allows them to track their scores, registrations,
account details and documents.
 The system has been integrated with the website of ATHE organization. The system
users i.e. students, faculty members, and admin can gain access to the system via the
website.
 Faculty members are able to perform their routine operations efficiently and quickly
with limited paperwork through MIS (ATHE, 2019).
 The faculty members provide grades to the students on the basis of learning outcomes
instead of marks.
 In the portal, the links of videos have been included to provide hits to end users about
its functionality.
 Students can easily upload assignments from anywhere through the portal via the
internet.
 The Management Information System of ATHE is working well as it has the ability to
fulfill key requirements of both organization and learners.
 It has the ability to automatically record and convert the data into monthly, weekly
and daily reports.
 Students and learners can access study material anytime by using the LMS.
 It has been integrated with social media which increases its effectiveness.
4.2.1 Weaknesses of the information system
 The existing LMS does not support the complaint management module which results
in students and faculty members have to waste time complaining about a particular
matter.
 The existing LMS of ATHE organization is focusing on information delivery instead
of learner engagement and experience.
4.3 RECOMMENDATIONS
 It has been recommended to ATHE organization to include complaint management
module in the LMS.
 The organization should include more engaging features in LMS such as personal
coaching and support, gamification and personalized learning for offering excellent
educational services to its learners.

4.4 PLAN FOR THE FUTURE DEVELOPMENT OF THE SYSTEM
ATHE organization has been suggested using a lifecycle approach for including
recommending features in the LMS:
Activities Timeframe
Assess feasibility 3 days
Define project objectives 2 days
Design conceptual design 12 days
Physical design 5 days
System specifications 6 days
Program specifications 10 days
Install system 10 days
Conduct training sessions 2 days
Operate system 5 days
Review and audit 2 days
Total time 57 days
5 REFERENCES
 Al-Mamary, Y. (2014). The Role of Different Types of Information Systems In
Business Organizations : A Review. IJR, [online] 1(7). Available at:
https://www.researchgate.net/publication/264556488_The_Role_of_Different_Types_
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2019].
 ATHE (2019). ATHE - Awards for Training and Higher Education. [online]
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 Berisha-Shaqiri, A. (2015). Management Information System and Competitive
Advantage. Mediterranean Journal of Social Sciences. [online] Available at:
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 PRIYAJNVCTC (2017). Information System at Domino's.
 Servant Systems (2019). Domino's - Servant Systems. [online] Servant Systems.
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 TouchBistro (2019). Le Café - TouchBistro Customer Success Story. [online]
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