MANAGEMENT INFORMATION SYSTEMS

Running head: MANAGEMENT INFORMATION SYSTEMS
MANAGEMENT INFORMATION SYSTEMS
Name of student
Name of university
Author’s note:

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Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Description of the problem.........................................................................................2
Analysis of the problem.............................................................................................3
Role of IT in the organisation....................................................................................5
Change program.........................................................................................................7
Recommendations..........................................................................................................8
Conclusion......................................................................................................................8
References......................................................................................................................9

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Introduction
Presently the implementation of the various kinds of innovative technologies is
leading to the transformation of how the businesses functions. The 7-Eleven Inc. is the
American- Japanese international series of various convenience stores that is headquartered
in around Dallas, Texas. This series of the company was established as the ice house
storefront in around Dallas. The company is presently functioning with the conventional
methods of business such as the manual entry of the transactions and all other data in the
spreadsheets and it has led to the several issues in the business due to the increased customer
demands. This report intends to suggest a new information to the organisation that would
help in solving the major issues in the organisation.
Discussion
Description of the problem
There are presently various issues in the business that are leading to the decreased
revenue of the business but the major issue that is causing the organisation to lose their
competitive advantage is the use of the outdated system and the increased customers
complaints (Ahmed Khan and Irfan 2016). With the outdated use of the systems, such as the
manual entry of the data, lack of centralised platform for all the departments to function on,
and the lack of extensively real-time data in the organisation is leading to the issue of not able
to provide the updated information to all the departments of the organisation and the
customers. The manual entry of the data is done weekly and then the departments are
provided with their respective information access that is required. The manual entry of the
data in the accounts section is done weekly where all the information of the transaction of the
customers is updated (Terry-Armstrong 2016). When any customers has approached the
company with any kind of query, the organisation is not able to provide the resolution to the

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query if the data has not been updated in the spreadsheets. This leads to the complaints of the
customers and the customers do not prefer doing business with this company and move to
some other company (YIFANG 2018). The loss of customers and the potential customers in
the company has been rising significantly in the company due to the unavailability of the
proper services to the customers. The manual data entry is the organisation is also leading to
the increased loss of revenue as huge number of employees are required for entering all the
data of the various departments in the spreadsheets. The spreadsheets are being presently
stored in the respective computer systems and it poses the threat of the loss of data in the
situation of any kind of cyber attack. The hackers could gain the access to the computer
systems and then make several kinds of alteration in the data stored (YIFANG 2018). The
manual data entry in the organisation has been prone to the situation of the loss of data of the
organisation due to the natural disasters or calamities. There have been situation where there
has been a huge fire in the building and huge amount of data has been lost in the fire. The
recovery of the data and the proper functioning of the business after the hazard is
significantly difficult for the organisation as there is no storage space for the backup of data.
Analysis of the problem
The present issues in the organisation is leading to the loss of huge amount of revenue
and the customers. The company should implement the cloud based platform for ensuring
that all the data of the organisation is stored in the secured storage space. The data could
easily be retrieved by the authorised users and the availability of the data of the organisation
is provided all time through the use of the internet. The security of the cloud based platform
in the organisation would be significantly high and huge amount of data of the organisation
could be easily stored without the worry of any kind of shortage of storage space
(Rittinghouse and Ransome 2016). Cloud computing could be described as the storage
platform that includes the delivering of the hosted services over internet. The services of the

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cloud platform are commonly segregated into the three basic categories, which as the
Infrastructure as a Services, the Platform as a Services, and the Software as a Service
(Stergiou et al. 2018). The infrastructure of the cloud is mainly related with the software as
well as the hardware components that are needed for ensuring the appropriate implementation
of the model of the cloud computing. The cloud computing platform could be considered as
the utility computing or the on-demand computing (Marinescu 2017). With the
implementation of the cloud computing in the organisation, the three most basic features that
would be gained are:
 Elasticity of the storage space is provided in the cloud storage that would help in
ensuring that the company could huge amount of resources of the cloud platform
or even use the minimal amount of resources. The cloud platform is the utility
computing. The company could use the huge amount of resources and the
company would be billed according to the usage of the cloud computing resources
(Botta et al. 2016). The billing for the services used by the company is commonly
done at the end of the month. This kind of storing as well as the accessing of the
data of the organisation provides the company with the complete control over the
resources spending as well as the resources usage.
 The users would be provided with the huge amount of computing power on the
basic demand. It is commonly sold depending on the hour or on minute (Almorsy,
Grundy and Müller 2016).
 The cloud computing service is extensively managed by provider of the services
that would ensure that the organisation would not have to do anything to manage
their data on the cloud. The extensive innovations in the virtualisation as well as
the distributed computing along with the improved access to the high-speed
internet could be beneficial for the organisation.

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 The users of the company would be provided with the access of the cloud storage
through internet and any device that supports the application. The cloud data
would be accessible through the web browsers on the laptop or the mobile
devices. This functionality is provided to the cloud users because of the
underlying infrastructure of the cloud mainly includes the servers on various
locations.
 The multiple tenants could easily share the similar space as well as the resources
could be easily assigned, re-assigned and even distributed as required.
The most appropriate cloud computing model for the organisation is the private cloud.
The private cloud could be considered as the computing services provided either over internet
or any private network and solely to the selected users rather than the common public. This
kind of the cloud service model is also referred as the corporate model and the private cloud
would provide the business with the several benefits of the public cloud, including the self-
service, the elasticity and the scalability with the increased control as well as the available
customisation from the dedicated resources over the computing infrastructure that is hosted
on-premises. Additionally the private cloud delivers the increased level of the security as well
as the privacy through the both company firewalls as well as the internal hosting for ensuring
the operations as well as the sensitive data has not been made accessible to any of the third
party providers.
Role of IT in the organisation
It has been analysed that the information technology is the main driver of the
innovation in the present business condition. The innovation implementation in the
organisations is the main path to the success of the business in the market (Varghese and
Buyya 2018). The innovation in any business has the similar impact as the steam had on

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industrial revolution. The methods by which the IT provides business value to the
organisation are:
Information technology could provide the business with the accurate tools for solving
the complication problems (Lloyd 2017). The improved hardware integrated with the smarter
applications could help in simplification of the research of data, the analysis of the data as
well as the planning for scalability. Several tools are presently available in the market for
solving the major complicated issues.
Information technology could allow the business in taking the improved business
decisions. The good decisions within any business are mainly founded on the appropriate
market research. It could be easily done through the engaging of teams with the help of the
video conferences, the review of the public sentiment on the social media as well as the
industry forums as well as utilisation of the online surveys for gaining the customer feedback
(Marchewka 2016). The most appropriate tools that could be used by the business are the
Microsoft CRM Dynamics as well as the Google Analytics.
Information technology could help with the improvement of the customer support in
the organisation. the customers could gain the improved support for any of the queries
regarding the various services or the products that are presently being offered to the
customers (Benckendorff, Xiang and Sheldon 2019). The support to the customers could be
easily provided with the channels of the emails, the telephone, the platforms of social media
as well as the webinars. Along with this, the customer relationship management systems
could help the business with properly understanding the behaviour of the customers. All the
transactions with the customers could be easily stored in the central database that would
contain the proper data of the customers (Zurawski 2018). The data could be used by any
particular analyst for conducting the analysis of the data and ensure that accurate predictions

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are deduced from the analysis so that the products are manufactured accordingly
(Trantopoulos et al. 2017).
Change program
The activities that could be done by the company for ensuring that all the issues in the
organisation are eliminated are:
Implementation of the cloud computing: The company should implement the cloud
based platform for ensuring that all the data of the organisation is stored in the secured
storage space. The data could easily be retrieved by the authorised users and the availability
of the data of the organisation is provided all time through the use of the internet. The
security of the cloud based platform in the organisation would be significantly high and huge
amount of data of the organisation could be easily stored without the worry of any kind of
shortage of storage space.
Implementation of database: Along with the implementation of the cloud computing
in the organisation, the company should implement the appropriate database in the
organisation that would store the information of all the departments of the organisation. With
the centralised database in the organisation, the organisation would be able to provide the
centralised platform that could be used by the employees for accessing the information and
provide the customers with the improved services and the products.
Implementation of CRM systems: CRM systems mainly stands for the Customer
Relationship Management Systems. With the implementation of the CRM system in the
organisation, the company would be able to determine the customer patterns and the customer
behaviours and also provide the resolution to the queries easily. The data that is gained from
the transactions with the customers could be easily analysed for determining the customer

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buying behaviour and then provide the targeted products and the services to the customers for
increasing the revenue.
Recommendations
It is recommended to the 7-Eleven Inc. that the implementation of the cloud
computing system, the database and the CRM system should be done properly for ensuring
that the implementation of these innovative technologies is been done to solve the major
issues in the business. The CRM system should be done initially and then the database should
be implemented for storing all the data of the customers and then cloud computing services
should be purchased from the cloud services providers such as AWS or Microsoft Azure.
Conclusion
Therefore, it could be concluded that the introduction of the innovative technologies
in the business would help in eliminating the major issues and provide the improved platform
to the company to provide the innovative products and services to the customers. Cloud
computing could be described as the storage platform that includes the delivering of the
hosted services over internet. The services of the cloud platform are commonly segregated
into the three basic categories, which as the Infrastructure as a Services, the Platform as a
Services, and the Software as a Service.

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References
Ahmed Khan, S. and Irfan, S., 2016. Quiet Heroics at the Back End: 7-Eleven Holds Its
Neighborhood Edge. Ind Eng Manage, 5, p.e136.
Almorsy, M., Grundy, J. and Müller, I., 2016. An analysis of the cloud computing security
problem. arXiv preprint arXiv:1609.01107.
Benckendorff, P.J., Xiang, Z. and Sheldon, P.J., 2019. Tourism information technology. Cabi.
Botta, A., De Donato, W., Persico, V. and Pescapé, A., 2016. Integration of cloud computing
and internet of things: a survey. Future generation computer systems, 56, pp.684-700.
Gowder Jr, W.A., 2017. Nonconforming Uses and Development Agreements. The Urban
Lawyer, 49(4), pp.633-645.
Lloyd, I.J., 2017. Information technology law. Oxford University Press.
Marchewka, J.T., 2016. Information technology project management: Providing measurable
organizational value. John Wiley & Sons.
Marinescu, D.C., 2017. Cloud computing: theory and practice. Morgan Kaufmann.
Nurrima, G. and Adzhani, N.A., 2016. THE EFFECT OF SALES PROMOTION TO
PURCHASING DECESION IN 7-ELEVEN RAJAMANGALA UNIVERSITY OF
TECHNOLOGY THANYABURI (Doctoral dissertation, Universitas Bhayangkara Surabaya).
Rittinghouse, J.W. and Ransome, J.F., 2016. Cloud computing: implementation,
management, and security. CRC press.
Stergiou, C., Psannis, K.E., Kim, B.G. and Gupta, B., 2018. Secure integration of IoT and
cloud computing. Future Generation Computer Systems, 78, pp.964-975.

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Terry-Armstrong, N., 2016. 7-Eleven: A case study of a flawed franchise
model. Busidate, 24(2), p.8.
Trantopoulos, K., von Krogh, G., Wallin, M.W. and Woerter, M., 2017. External knowledge
and information technology: Implications for process innovation performance. MIS
quarterly, 41(1), pp.287-300.
Varghese, B. and Buyya, R., 2018. Next generation cloud computing: New trends and
research directions. Future Generation Computer Systems, 79, pp.849-861.
YIFANG, L., 2018. RESEARCH ON BUSINESS STRATEGY OF 7-ELEVEN IN
THAILAND (Doctoral dissertation, SIAM UNIVERSITY).
Zurawski, R. ed., 2018. The industrial information technology handbook. CRC press.