Sustainability Strategy for H&M: Carbon Management and Sustainable Organization

This presentation discusses H&M's sustainability strategy, focusing on carbon management and sustainable organization practices. It explores the benefits of these strategies, the issues they may face, and key performance indicators for evaluating their effectiveness. The presentation also highlights the importance of innovation, removal of harmful substances, and measurement of emissions in achieving sustainability goals.

Management

Introduction
• Hennes & Mauritz (H & M) is a multinational retail company of Swedish.
• It is best known for its trending clothing for women, men, children and
teenagers.
• H & M as well as its associated companies operates in around 62 countries.
• It has around 4500 stores and employed people around 132,000 people.
• The vision of the company is to lead the change toward the renewable and
circular fashion strategy by ensuring the fairness and equality in the
company.
• It also ensures the change management programme in its sustainability
work.
• In such a way, it can ensure the engagement with the customers in effective
manner.
• H & M has the three significant goals. The first goal of H & M is to
become the 100 per cent circular as well as lead the change to become
sustainable industry. In order to keep this, it is ensuring that its every
worker are treated as well as paid fairly.

Carbon management
strategy
• It is used to analysis the carbon footprint.
• In an organisation, carbon management involves the various
activities from measuring to establishing the carbon footprint of
business.
• It will help in determining the boundaries for its carbon study. It
will also tend to determine the direct emission caused by the
own activities of organization (Werbach, 2009). For example-
using the own vehicles of organisations
• Indirect emission that is caused by the electricity purchased.
• Emission caused by the transport services. The appropriate
climate change strategy is such that address the cause of climate
change as well as meet the need for additionally. The project
related to climate change must provide the permanent solution
in the emission of green house gas.

Sustainable organisation
strategy
• The transformational approach of the sustainability uses the
current economic and social system.
• IN order to build the sustainable world, it is true that
transformational change is needed.
• Using this strategy in a sustainable manner, it can put
emphasis on the actual product and service in order to make
them more sustainable (Asif, Searcy, Garvare and Ahmad,
2011).
• Life cycle analysis can also be done that will eliminate the
harmful substances from the product.
• It will also eliminate the wasteful as well as pollutant
discharge.

Benefits of recommended strategies
• It provides the significant advantages as well as the higher
profit to the organisation.
• It also helps in increasing the employees satisfaction as well as
retaining the talented employees in the organization (Laszlo,
and Zhexembayeva, 2017).
• It will also help in increasing the market share as well as
tapping the new market.
• A successfully implemented sustainability strategy will help
the organisation in bringing the positive impact on the
organisation as well as on its corporate image.
• Several development done through the carbon management
strategies can help the organization in reducing the carbon
emission.

Issues and how to overcome these issues
• In order to adapt the change in the customer expectation, it is
required by the company to innovate in order to create new
products as well as re design the old ones (Schaltegger and Wagner,
2017). However, those issue can be removed by knowing the
advantages for bringing improvement in old processes or products.
• The removal of harmful substance can become a issue for the
organisation as it requires the efforts of employees in proper
manner. In order to remove the harmful substance, it can use the
labour policies that will provide the safe working condition with fair
pay.
• Sometimes, it is difficult to measure the emission that are relevant
to the climate change. Therefore, by including the Kyoto Protocol in
the measurement of carbon footprint, this problem can be
removed.

What is key performance indicator
• It is an essential aspect in the organisation that
helps in measuring the performance of
organisation (Lubchenco, Seto, Gleick,
Kremen and Li, 2015).
• It is true that the measurement of the
progress is the most significant feature in the
organisation.
• Organisation management is also required to
assess the progress and take the corrective
action if organisation goes wrong anywhere.

Key performance indicators to evaluate
the strategies
• Sustainability performance indicator can be used in the organisation
to monitor the future progress.
• It can track all the indicators that are needed for the corporate
environment sustainability efforts. It can be done by using the
integrated software (Buxel, Esenduran and Griffin, 2015). It is true
that the enterprise platform will help it in leveraging the similar data
for various purpose including the regulatory compliance, corporate
sustainability, predictive analytics as well as operational excellence.
• Organisation can also measure the current results and can decide the
future results that it want to achieve from the sustainability strategy. It
can be done by ensuring the members of organisation will act
according to the rules and regulations made for it (Cadez and Czerny,
2016).
• It can also follow the specific procedure in order to monitor the
aspects of environment as well as progress toward the specific target.

Conclusion
• In the limelight of above discussion, it can be concluded that H
& M is one of the leading brand.
• Sustainability strategy has proved to be quite helpful in the
recent time. It helps the organisation in maintaining the brand
reputation as well as gaining the trust of customers. It also
helps the organisation in getting various benefits such as
reduction in cost and better output.
• There are times it becomes hard for the organisation to
remove the harmful substances. Therefore, it can ensure the
ethical code of conduct for those workers who are working in
such aspect.

References
• Werbach, A., 2009. Strategy for sustainability: A business manifesto. Harvard
Business Press.
• Asif, M., Searcy, C., Garvare, R. and Ahmad, N., 2011. Including sustainability in
business excellence models. Total Quality Management & Business
Excellence, 22(7), pp.773-786.
• Laszlo, C. and Zhexembayeva, N., 2017. Embedded sustainability. In Embedded
Sustainability (pp. 116-140). United Kingdom: Routledge.
• Schaltegger, S. and Wagner, M., 2017. Managing the business case for
sustainability: The integration of social, environmental and economic
performance. United Kingdom: Routledge.
• Buxel, H., Esenduran, G. and Griffin, S., 2015. Strategic sustainability: Creating
business value with life cycle analysis. Business Horizons, 58(1), pp.109-122. Liu,
J., Mooney, H., Hull, V., Davis, S.J., Gaskell, J., Hertel, T., Lubchenco, J., Seto, K.C.,
Gleick, P., Kremen, C. and Li, S., 2015. Systems integration for global
sustainability. Science, 347(6225), p.1258832.
• Cadez, S. and Czerny, A., 2016. Climate change mitigation strategies in carbon-
intensive firms. Journal of Cleaner Production, 112, pp.4132-4143.