Woolworths: External and Micro Environmental Analysis

M A N A G E M E N T

INTRODUCTION
In the recent time, retailing industries is growing at the faster
phase.
It has also adopted the several strategies in order to achieve the
higher level of growth.
It has also adopted the ways to satisfy its customers across the
globe where it operates.

BRIEF OVERVIEW OF WOOLWORTHS
It is an Australian leading supermarket.
It includes wide variety of products in its supermarket chain.
Woolworths has wide number of stores under its name.
It has large number of people who are working under it.

EXTERNAL ENVIRONMENT ANALYSIS: PESTLE ANALYSIS
The first factor that is included in the
pestle analysis is the political factor.
The changing policies of the
government seriously affects the
retail industry.
Economic factor is the second factor
that includes the decline or
fluctuation in the currency rate.
In the social factor, it includes the
customers preference.
Technological factor is the next factor
included in the pestle analysis.