Contemporary Management Issues in the 21st Century

This article discusses the management issues faced by organizations in the 21st century and how the Shackleton leadership style can help overcome them. It also covers Unilever's management issues and provides recommendations to improve productivity. The article includes references from various books and journals.

Contemporary
Management Issues in
21st Century

Table of Contents
INTRODUCTION...........................................................................................................................3
REFERENCES................................................................................................................................7

INTRODUCTION
Due to alteration in technology, trends in social culture and diversity in lifestyles, market
places and other environmental conditions, there are various management issues and difficulties
in the today's world that has affected the functionality with their probabilities. Business world is
fostering speedily in today's world. In business management, the organisation should use their
available resources effectively to gain the advantages of market world in productive manner. To
acquire the healthy growth, success and to manage the performance well in the organisation
working they utilise the Shackleton leadership style. This style aids in good growth of the
organisation in the business market (Bragg, 2018). It helps in fostering the employees to work
efficiently in the right way and direction to achieve the business set goals and objectives under
the supervision of the manager.
This project is covering the crucial informations and teachings which can be learned from
the article in the relevance of the present day business juncture in the company. It furthers covers
the estimation of the leadership quality in an organisation and methods to improve the
performance and increasing the value of the leaders and their organisation.
MAIN BODY
The Shackleton's leadership style is considered as the most effective style that aids the
manager to help his employees work efficiently in the organisation and fulfil the desired goals
and objectives with full motivation and encouragement and coordination. It is evident that how
Shackleton's style can create the leadership style in an individual so that he can lead their role
with most efficient values and and work for their employees and members by enhancing their
attitude and main objective with good moral (Jaafar and et.al., 2021). Also by making and
creating team with efficient skills that are required for the development and growth of the
organisation who works with interest. Shackleton's was very known dilatory leader who to
accomplish the exploration of his mission helped masses to cross the Antarctica. It was
Shackleton who first crossed the Antarctica continent with his crew member by leading and
enhancing their encouragement to work effectively for their set purpose. In any leadership. The
leader should have the quality of managing their team efficiently in order to lead their
commitment and responsibilities with their great efforts and good presence of mind to deal with
many other challenges while operating or functioning to any sort of set missions. The leader is

assigned with the work of supervising their team by leading a team with motivated employees
who works efficiently to give their full of efforts on the assigned work with all the resources that
are provided to them by using the tools to achieve the target on given deadlines. Believable
commitments with very easy methods and combinations of some thoughts aids in meeting the
desired goals of the set mission in order to achieve success at in the 21st century with less related
issues. Shackleton always believed in effective team efforts who never forced his members in
difficulties that helped him enhance more trust and reduced his team's workload and their tension
towards the given task (Acharyulu, 2019). The team was always ready to improvise the issue and
were never afraid of dropping plans of their rulebook that would bring difficulty in achieving
their goals. Shackleton's always believed in new innovative ideas and adoption of effective
methods that would aid in achieving their rules policies and their other morale which fosters their
team and engages their team to improve their working performances that would foster their
future growth. Shackleton always believed in team work because this helps in interaction with
his team member to grow more of strong bond and give them equal value so that they perform
their tasks effectively. Shackleton's style of leadership aims at developing a clear vision on how
to share with team and provide them with crystal clear details and purpose. Every employee has
their own vision to work and so they apply different aspects to complete their task and this is
taken in consideration for each employee by the leaders. This attitude of leader also brings unity
and dignity within the team with the commitment quality. Shackleton was always aimed at
giving more of importance to his team to acquire their trust and well-being so that each member
interacts to the other in order to understand their work related strengths and weaknesses. And
also provides efficient trainings to their team members which will foster their skills and help in
achieving their task's goals easily (Burke and et. al., 2018). Shackleton made sure that his team
discusses about the queries related to the tasks and share their views and related issues without
hesitating to reduce stress and anxiety. This style also made 2 plans that would help in making
tough decisions and be flexible with their work that would help in adoption of alteration
according to the situation by enhancing the employees productivity.
Due to present day issues in 21st century such as environmental conditions, for instance
environmental conditions, technology changes, employee turnover, and some other issues such
as not efficient team work, and the push of performing a task that has less support and
communication gap with conflicts and many more such issues degrades the organisation's

productivity. For instance, Unilever is the selected firm for defining the present day management
issues. Here Unilever is a known British multinational consumer goods organisation that was
established in the year 1929 by Samuel Van Den Bergh, Georg Schich and Antonius Johannes
Jurgens. In Unilever, there are many management issues which includes bad culture of the firm,
low motivation within the workers, lack of training brings lots of hindrances in their overall work
performances in the present driving day and the worker also takes majority of the decisions
without involving the employees (Dastane, 2020). Making plans and instructing their employees
so that they follow the work accordingly which enhances the work strategies in demotivated
employees. Staff members were not allowed by the Unilever leaders to take part in their decision
making and assigning of work is not don properly which creates a mess in functionality of the
employees. The workers are not provided the accurate guidance and training , also they are given
new technologies without any training to operate to which they often make mistakes and this
brings hindrances in their working and degrades the quality of the working. Also the informal
interaction between the leaders and employees were very less in the Unilever which created mess
up in communication and created conflicts, thus leading to misunderstanding due to lack of
communication gaps within the organisation as many employees had varied mindsets. The
reason behind why employees faced problems and issues in working was the management issues
which degraded and demotivated many talented employees leading to retention of company's
long run. This management issue lead to decline of talented and more efficient employees which
created delay in work, conflicts and misunderstanding within the employees leading to
decrement in productivity, product's quality and ultimately to loss in consumers base (Dumas
and Beinecke, 2018).
Recommendation
The management with the entrepreneur of the Unilever is recommended to adapt and
alter their culture and leadership styles in the organisation to palliate all the related management
issues happening in the company which decrements the productivity and profitability of the
organisation. They need to follow the Shackleton's leadership style to maintain and manage their
all the potential leaders and employees so that the organisation works efficiently to acquire their
set goals and desired objectives. The organisation can allow their employees to take part in
decision making and give autonomy to give their ideologies to perform any task when assigned
to them to complete in systematic manner (Gunasekaran and et. al., 2019). They can also alter

the organisational environment and culture to let employees enjoy their workplace and assigned
job and this will ultimately allow them to take and give more efforts to lead the task and make
more informative connections with their colleagues leading to enhancement in their unity and
understanding. Ultimately this will aid in reducing the misunderstanding and conflicting among
the employees and would make a healthy relationship with their colleagues. In order to enhance
employees skills, new technologies with appropriate training and working strategies should be
provided to adopt all the recent changes in the business market (Wiltshire, 2018). They should
organise various well-being programs so that they feel quantitative and will ultimately give their
utmost to the organisation.
CONCLUSION
As per the above conferred discussion, it can be concluded that there are varied present
day management issues such as demotivated employees, communication gap, and low quality of
leadership with many other difficulties that decrements the productivity of the organisation.
Shackleton's style is known for most efficient style that aids the employees to work with more of
dedication and commitment and hence motivate their employees and team to meet their desired
goals in the given deadline efficiently. This style aids in enhancing the morale of employees by
enhancing engagement in adoption of to new technologies that would foster the effectiveness in
organisation.

REFERENCES
Books and Journals
Acharyulu, A.R., 2019. The Imperative of Resilient Strategy for Businesses in 21st Century. IBA
JOURNAL OF MANAGEMENT & LEADERSHIP, 10(2), p.29.
Bragg, M., 2018. The Endurance: Three Lessons in Leadership from Ernest
Shackleton. GPSolo, 35, p.7.
Burke, C.S., Shuffler, M.L. and Wiese, C.W., 2018. Examining the behavioral and structural
characteristics of team leadership in extreme environments. Journal of Organizational
Behavior, 39(6), pp.716-730.
Dastane, O., 2020. Impact of leadership styles on employee performance: A moderating role of
gender. Australian Journal of Business and Management Research, 5(12), pp.27-52.
Dumas, C. and Beinecke, R.H., 2018. Change leadership in the 21st century. Journal of
Organizational Change Management, 31(4), pp.867-876.
Gunasekaran, A., Subramanian, N. and Ngai, W.T.E., 2019. Quality management in the 21st
century enterprises: Research pathway towards Industry 4.0. International journal of
production economics, 207, pp.125-129.
Jaafar, S.B., Zambi, N.M. and Fathil, N.F., 2021. Leadership style: Is it autocratic, democratic or
laissez-faire?. Journal of Management and Business Studies, 3(1), pp.1-7.
Turek, I., 2021. Beyond limits–Leading at the Edge. Medical Writing, 30, pp.30-33.
Wiltshire, K., 2018. Leadership concepts and approaches. In Transformational Leadership and
Not for Profits and Social Enterprises (pp. 3-14). Routledge.